Today the Internet has numerous online stores, marketplaces, blogs, and content creators. Therefore, standing out from the competition may be challenging for many. To grow your business or company blog, you need an effective website development strategy or a well-thought-out WordPress blog campaign to interact with your target consumers and grow your online audience. What’s the best way to do this?
Running a website with various WordPress themes is a great method to build relationships with your target audience while increasing your online visibility. You can engage your customers by regularly publishing high-quality content along with a well-thought-out WordPress blog strategy. It leads to better conversions, more sales, and better customer retention.
In addition, the success of your blog and business depends on how you follow the trends. Suppose you’re still publishing dry text on your WordPress blog and haven’t thought about using various plugins, videos in the blog, adding infographics, interactivity, and visuals. In that case, you need to change something.
This article will primarily focus on using videos in your WordPress blog and how they can help you improve your WordPress blog strategy. Let’s go!
Should I Use Video Marketing in My WordPress Blog Strategy?
Video is one of the most popular content formats. Today it’s impossible to imagine any business or content creators who wouldn’t use videos in their blogs and marketing campaigns. Video content has become so popular that a separate type of digital marketing has appeared — video marketing.
Video marketing is a way to promote a product, brand, or service by using video. Almost every type of business can use it. Video marketing can be implemented in a variety of ways. And each case requires an individual approach. But the main thing is to realize that video marketing is necessary for your blog and company.
Numerous articles on the web clearly show that a well-designed video marketing campaign hasn’t harmed any business yet. Video helps increase engagement in your digital channels and allows you to attract more people.
Furthermore, you’re mistaken if you believe the video production process needs hiring pros and is both difficult and expensive. You can do everything on your own today. Creating high-quality video content isn’t so problematic, and even a child can master video editing apps. Indeed, presently, you can make cool videos even on a smartphone using iMovie or on a computer installing the iMovie alternative for Windows 10. Therefore, you shouldn’t be afraid of anything. You need to act.
Using video in a WordPress blog is possible, necessary, and preferable. However, if you’re still hesitant and unsure, let us show you how video content can improve your WordPress blog strategy.
5 Ways Videos Can Improve Your WordPress Blog Strategy
Let’s take a closer look at the advantages of using videos, whether it is a hero background video or a short clip of TikTok format, as part of your content and how they may assist your blog and business promotion.
Placing even a short video on the site can significantly increase the average duration of viewing a web page. After all, watching a video doesn’t require any action from the user — just watch and enjoy. People are more likely to watch videos than read texts, even if these two types of content convey the same message. The reason is simple: video requires less effort and time.
Therefore, the longer a person watches a video in your WordPress blog, the better it affects the search engine ranking.
In this case, we aren’t talking about expanding business in the regional sense but on a more global scale. The video content speaks an international language — people can easily understand the main idea without subtitles. Therefore, with the right strategy and creativity, a brand or blogger can produce video content and immediately go beyond the local audience, covering the whole world.
If you post fascinating and engaging videos on your WordPress blog, then there’s a good chance that people will watch them over and over again, share them with others, and link to the resource. The search engine algorithm will analyze the data and show your site more often in the search results, which will attract traffic to your blog.
In addition, you can simultaneously run a WordPress blog and a channel on some video hosting like YouTube or on social media. By inserting a link to your blog post video, you’ll encourage users to click on it and attract traffic to one more of your projects like a YouTube channel, while at the same time advertising WP blog on social networks.
As we mentioned above, for most people, it’s much easier to watch a two-minute video than read a long text, which can be badly written and not diluted with visuals. In turn, a well-shot and edited video, which is beneficial for the viewers, can also benefit your WordPress blog.
Video content can attract users and make them watch your videos longer and more often, thereby, engaging them in viewing. Depending on what goals you initially pursue in your WordPress blog strategy, an engaged user can increase views, generate traffic to your resource, and boost sales.
People trust better what they see. You can talk a lot about anything, citing the most compelling arguments. But it’s better to upload videos and win your customers’ hearts.
If you decide to use videos in your blog, your subscribers’ or customers’ trust will increase significantly. It works especially when you demonstrate your life, business, and yourself in the video. Moreover, show the audience you’re an ordinary person or that your company exists and certain employees work in it.
We have told you about five ways video can improve your WordPress blog strategy. We hope that after reading our article up to this moment, you finally dispelled your doubts and decided, at least, to try using videos in your blog.
Of course, like everything in this world, video marketing has its drawbacks. They are a large investment of time and energy in content creation, high competition, and additional financial costs. But in fact, it’s not all that scary. There are many more advantages, and the result won’t be long in coming. Try, test, experiment.
We wish you good luck in promoting your WordPress blog!