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Understanding The Essentials of Digital Marketing WordPress Plugins

What You Should Know About Marketing WordPress Plugins

From thematic blogs to big online retailer websites, numerous sites are powered by WordPress. If you read this blog post, we assume you also have a WordPress website. Besides, you might be looking for ways to jazz it up a bit with fresh features, enhanced performance, and more appealing visuals, but you aren’t a developer. That’s not a problem!

There are over 60,000+ WordPress affiliate marketing plugins for SEO optimization, security enhancements, e-commerce functionality, or social media integration. Undoubtedly, their number makes it overwhelming for new users to find the right plugin for their WordPress website. In this article, we’ve collected a list of the best WordPress plugins for affiliate marketing that help WordPress business websites succeed overnight.

What Is a WordPress Plugin?

A WordPress plugin is like a piece of software that seamlessly fits into WordPress websites. These plugins can either add fresh features or expand on the ones you already have.

In other words, they’re the secret sauce that lets you turn your site into pretty much anything you want, whether it’s an online store, a killer portfolio, or a top-notch directory site.

How To Use Marketing WordPress Plugins

There are multiple ways you can add WordPress plugins to your WordPress e-commerce site:

  • Adding a plugin to your WordPress website from the dashboard
    Adding a plugin
  • Adding a plugin to your WordPress website via FTP
  • Adding a plugin manually (press the Upload plugin WordPress button)

What Are Must-Have WordPress Marketing Automation Plugins?

In this brief overview, we discuss the 12 must-have marketing plugins for WordPress that are poised to transform your potential for earning online.

Whether you’re a pro in affiliate marketing or just entering the field, these marketing automation plugins are key to enhancing your WordPress website in various aspects, from email marketing to social reach and design customization.

  • Elementor

    Elementor stands out as an exceptional page builder WordPress plugin designed for crafting visually appealing and branded WordPress websites. It offers a range of tools for designing every aspect of your web pages, along with a customizable form builder to facilitate seamless interactions with your clients.

    With Elementor, you can make the website creation process a breeze.

  • Pretty Links

    Pretty Links
    An often underestimated tool for marketers, Pretty Links comes with some impressive features.
    Its slogan says: “Shorten, enhance, monitor, organize, and share any URL on or off your WordPress website. Generate links that match your preferences using your own domain name!”

    That captures the essence, but let’s delve a bit deeper.

    Do you currently use services like,, or similar ones to shorten links? Now, you can do the same directly through this WordPress plugin. If you are searching for a straightforward method to keep tabs on the number of clicks per link, Pretty Link’s dashboard allows you to track all of that effortlessly. When it comes to anything related to links, the Pretty Link plugin offers additional functionality to enhance your marketing performance.

  • OptinMonster

    OptinMonster is not just a catchy name. One of the best wordpress email marketing plugins, it’s the go-to tool for WordPress users aiming to beef up their email list by turning visitors into dedicated subscribers. If you’re starting from scratch with email marketing, this plugin is a good kick-off point for your journey.

    With a user-friendly form builder, you can create some eye-catching forms. This way, you can give your conversion rate a boost. Besides, you’ll get unlimited freedom to create various types of forms, including pop-ups, footer bars, floating headers, sidebar forms, after-post forms, welcome gates, and scroll-triggered boxes.

    But hold on, there’s more to love about OptinMonster. All the forms are mobile-friendly and responsive, upping your chances of snagging users on smartphones and tablets.

    While email marketing is often considered simple, that’s far from the truth. OptinMonster lets you tap into the potent force as one of the best WordPress plugins for affiliate marketing.

  • ReferralCandy

    ReferralCandy stands out as a powerful tool among WordPress inbound marketing plugins. It streamlines customer referral campaigns for your WooCommerce store, enhancing sales through the effectiveness of word-of-mouth marketing.

    Utilizing the ReferralCandy plugin, recognized as one of the top eCommerce plugins for WordPress business and an open-source solution, enables you to enhance the efficiency of selling products or services through your online store.

    Reasons to opt for ReferralCandy include:

    • Encouraging customers to share customized referral links
    • Seamlessly integrating a refer-a-friend program without requiring the assistance of developers
  • Yoast SEO

    Yoast SEO
    Yoast SEO is widely known as the go-to plugin among content marketing plugins for WordPress, and it’s a real game-changer without any exaggeration. Trusted by over 1 million marketers, this plugin is the secret sauce for elevating website SEO ranks.

    The beauty of it? You don’t need to crack any codes to seamlessly integrate this powerhouse into your WordPress website. With a pack of many useful features Yoast SEO offers, it might be just the plugin you need — your ticket to a higher ranking on search engines.

    This plugin focuses on enhancing the technical prowess that might be hindering your site from making its mark on search engines. It goes the extra mile with advanced XML maps, making it a breeze for visitors to track you down.

    Moreover, it deftly manages your WordPress website data, ensuring the swift loading of pages. Therefore, if you’re looking for a robust marketing plan for your site, Yoast SEO will be the ace up your sleeve.

How Many WordPress Marketing Plugins Should You Install?

Well, the sky’s the limit! WordPress lets you load up on plugins without setting a limit, but here’s the catch – the more does not equal the better. Too many plugins can throw a wrench into your WordPress website’s performance.

It’s not a case of quantity slowing things down; it’s more about the quality of the plugins. You could deck out your site with a dozen top-notch plugins and experience no glitches. Yet, throw in one poorly coded plugin, and your website’s performance might hit the brakes.
So, the golden rule is to only bring in plugins when needed, and check their compatibility with the rest.

Wrapping Up

Getting started with a WordPress business is half the journey. The next step involves tailoring your experience by incorporating WordPress content marketing plugins.

Upon exploring these 5 complimentary WordPress marketing plugins, you may gain a deeper appreciation for the immense capabilities of this content management system. Whether you’re kickstarting a personal blog or elevating your company’s website, WordPress offers plugins that provide valuable marketing support.