Social media has become an essential part of our daily lives. While most people use it to stay in touch with their friends and inspire their followers with cool pictures, businesses are increasingly using it for marketing purposes. With more than 3.8 billion active social media users worldwide, businesses on social media are able to reach more people.
But given that there are so many social media platforms, deciding which one to use for marketing can be a daunting task. What social media network is best for you depends on your business type. We have explained the top 5 social media marketing platforms to help you pick the suitable ones for your business.
Top 5 Social Media Marketing Platforms
LinkedIn is one of the best social media platforms for professional networking. With more than 675 million users on the platform, LinkedIn is a great place to build a strong community for your business. But this network is not suitable for all sorts of businesses. This social media network is the number 1 choice of B2B marketers because LinkedIn users are mostly professionals on the lookout for business and career opportunities. If you’re into the B2C marketing, consider using Instagram, Facebook, and YouTube instead.
To be specific, LinkedIn is an excellent platform for B2B sales prospecting and social selling. While you can use the search function with a free LinkedIn account to filter and find your target prospects, the social network also offers you some cool and more powerful B2B prospecting tools, such as LinkedIn Sales Navigator.
As a B2B sales pro, it is a good idea for you to boost your social selling success on LinkedIn by automating the time-consuming, hectic, and repetitive prospecting tasks. There are many reliable LinkedIn automation tools, such as Octopus CRM, that allow you to automate tasks like sending connection requests, messaging your first-level connections, viewing profiles, endorsing skills, creating campaigns, and more.
Xing is yet another powerful platform for B2B marketing. If your target market is in the DACH regions, which includes Switzerland, Germany, and Austria, then the LinkedIn competitor just might be the best option for you. Xing’s more than 17 million strong users mean you can reach more people and build a strong relationship with professionals from multiple industries.
The features like private communities, newsgroups, appointments, and mapping of users set Xing apart from LinkedIn. For B2B prospecting, Xing Lead Extractor can help you find information on your prospects.
One good thing about Xing is that it has a special Ambassador program for every region or city in the world. The Ambassadors are responsible for holding local events for businesses to introduce their ideas, connect with peers, and explore opportunities. If you want to be successful and get more reach on social media, then Xing might be the right platform for you. One good hit and you are set to go.
Quora and Reddit
Quora and Reddit are unique social media platforms where you can establish yourself as an authority on a topic or in a niche. You basically answer the questions based on your specialized knowledge of the subject. As a marketer, you have to first provide value to the community before you take from them. It can take time to get noticed on Quora and Reddit, but once you do, it’s all worth it. While it is great for B2B marketing, you can use it for B2C marketing, depending on what questions people ask.
Search questions and discussions on Quora and Reddit based on your expertise. Explore what questions people are asking about your business niche. Answer questions with useful information and get noticed by everyone quickly.
Usually, businesses on these networks, especially Quora, are doing backlinking, meaning they’re directing people to their website/social media by placing linked in their answers and bio. However, too much of it can get you blocked. So, be careful when placing links in your answers.
Focus on showing empathy and address the questions and pain points of the people asking questions instead of appearing salesy. People will contact you once you stand out as an expert in your niche, and sales will naturally flow in. The best thing about Quora is that you do not need any verification to start answering – just make an account and start answering today!
With more than 2 billion users worldwide, YouTube is a powerful platform for B2C marketing. It allows you to tap into the power of video marketing to deliver your message and leave an impact on your audience. The more helpful, valuable, and entertaining your content, the more people it will engage.
Consider posting Vlogs, demos, brand stories, and more on YouTube to attract customers. If you are a good storyteller, then your channel is likely to grow exponentially with more followers. Keep your audience engaged and get more followers by consistently posting high-quality content. You can even track your performance through performance metrics on YouTube and work on things you are missing out on.
Your B2C business can have a real shot on Instagram. With 1 billion+ monthly active users, most of whom are young, Instagram offers you the most modern avenue to reach your target market. Instagram a social media platform where people post content in the form of videos, photos, and stories. It is one of the most amazing storytelling platform, which can get you more customers. There are smart Instagram tools to increase your sales
If you produce engaging yet entertaining content, then there is no chance that you can miss out on becoming famous on Instagram. Many businesses and brands have already established their footprint on the network, which has helped their businesses grow substantially. But for your brand to grow on Instagram, you have to produce relevant, high-quality, valuable, and interesting content.
Social media is an inexpensive yet powerful marketing tool for businesses right now. Whether you’re into B2B or B2C marketing, social media business marketing can help your brand grow. But remember to choose your social media platforms carefully. Some networks are good for B2B marketing, whereas others are effective for B2C marketing. Use this article as a guide for using social media as a marketing tool.