Imagine your company’s product and services are immaculate and your website and its content is solid, but you’re still not experiencing the volume of traffic you desire.Not having a consistent and steadily rising inflow of traffic means not making any money off whatever you are trying to sell. At this phase, investing in ads is entirely out of the option.
The good news is there are multiple ways to drive traffic to your website organically! The challenge is choosing from the numerous strategies out there.
Thus, this article narrows the myriad of possible courses of action down to the four most effective strategies to increase organic traffic to your website.
Refresh Old Content
Blog content and product or service information are not set-it-and-forget-it types of tasks.
Let’s assume one of your blog posts is at the very top of Google searches and this one is driving the most traffic to your website. As time passes by, more similar blog posts get published, packed with all your keywords, stats, and sprinkled with some extra. Neglect old posts and someone else will steal your #1 spot on search engines.
Updating old content is essential for both maintaining and improving your rankings. If most of your content doesn’t rank on the first page, perform a keyword audit (using an SEO analytics tool), see which keywords are missing and fill in the gaps. You should also replace broken links and add new screenshots and fresh stats.
The good, old guest posting is still relevant, although it is 2022. Guest posts accomplish two crucial tasks; they drive organic traffic to your website and build backlinks. This ultimately improves your SEO score, bumps your ranking higher in search engine results, and raises brand awareness at the same time.
If you write high-quality, engaging, helpful content, you will not only tap into the audience of the website that published the post, you will also inspire them to visit your blog. This method provides an opportunity for you to show off your writing style and brand tone, another reason to not underestimate the power of getting your old content into shape.
Be picky when guest posting. Try to find websites with domain authority and a decent number of monthly visitors. Guest blogging works only if you collaborate with websites that target an audience similar to yours.
While some desirable websites may not advertise guest post opportunities, do not be afraid to reach out to specific sites that catch your interest and offer them content.
This strategy works no matter if you run a beauty salon, veterinary clinic, or car dealership; adjust your content marketing strategy to fit your industry. Take a look at this car dealership content marketing strategy for increased traffic and note that it leverages the very same steps we recommend here.
Leverage the Power of Social Media
There are a host of social media platforms out there – Facebook, Twitter, Instagram, LinkedIn, TikTok, each of which resonates with different audiences. For example, Gen Z prefers TikTok, while millennials prefer Facebook. Do your research on which channels your target audience uses the most and tailor your approach to fit that platform.
Make Twitter threads or LinkedIn posts out of your blog posts, then add a call to action at the end of each (e.g. read the full story here). You can reuse your Twitter content on Facebook and LinkedIn, just be careful that the tone you’re using is fine-tuned to the platform.
If juggling multiple social media accounts seems overwhelming, use a social media management tool to plan content strategy, schedule posts, and save time.
Don’t shy away from using hashtags since these will help reach your desired audience. Engage with people who comment under your posts and those who comment under posts that are related to your area of expertise.
Participating in conversations, offering help, and giving advice allows you to build relationships in the space that present your products and services without coming across as pushy. Once you get some following, it won’t be hard to convert your profile’s traffic into your website’s traffic.
Create & Publish Compelling, Authentic Videos
Since Google finally ranks video content published on YouTube, you can drive traffic to your website through videos.
There are plenty of tools you can use to find relevant topics and get insights into what kind of videos get the most traffic from Google. Many marketers turn their noses up at video SEO and video in general, even though it is the most popular form of online content in 2022.
Pages with video content tend to perform 2.6 times better than just-text pages. Ideally, you should embed videos (how-to videos/tutorials, reviews, summaries) in your blogs, create about-us videos, and publish customer testimonials if you want to increase website traffic.
You can repost all of your video content across all of the channels you are using – YouTube, TikTok, Instagram, and other mainly visual platforms. You can post the entire video at once or cut it into 60-second shorts. This way, you’ll never run out of post ideas!
Getting hundreds of thousands of monthly visitors without paid ads is not a dim and distant dream, it’s more than doable! Sure, investing some dollars into promotion doesn’t hurt, but there are many strategies that you can engage in before spending a single dollar. If you execute the four above-mentioned strategies well, your stream of traffic will steadily increase in as few as 30 days.