With a single user having accounts on multiple social media platforms like Facebook, Twitter, Instagram, etc., managing these accounts gets increasingly difficult especially when marketing and driving traffic to your space is concerned. However, technology aims to make life better and save time. So, here are eight social media management tools to help you stay on top of your social life online!
Buffer is a web-based, management tool that lets you schedule and manages posts on multiple social media platforms like Facebook, LinkedIn, Twitter, Instagram, and Pinterest.
Apart from queuing posts, it also lets you track engagement metrics such as shares, favorites, comments, and clicks to help you understand what type of content is popular in your social media network. Buffer also comes with a free image creation tool, called Pablo that lets you use the stock images for posts or upload JPEG and PNG images.
You can access buffer on your Android or IOS devices as well as on their website. They also have a free browser extension if that floats your boat.
As far as social media management tools go, Hootsuite is as good as it gets. Supporting over 25 social networks, HootSuite lets you engage, publish, view analytics, and manage campaigns all in one place. HootSuite also allows you and your team to directly interact with your audience. Anyone on your team can view and quickly reply to messages, mentions, and comments. It also comes with a built-in content library to keep the content that can be shared to maintain that uniformity across all social channels.
HootSuite has the ability to target audience based on location, language, and demographic details. It also lets you create and manage social media ad campaigns for cost efficiency and better performance.
Trying to manage all things Twitter? Then TweetDeck is for you.
Owned by Twitter itself, TweetDeck allows you to schedule your tweets, mark a tweet as read, and stay updated on what’s trending and much more. There is an option that lets you organize tweets based on topics as well. In case you find certain tweets or accounts offensive, then you have the option to mute these by using the keywords and account names, respectively. To top it all off, TweetDeck also offers a number of keyboard shortcuts which makes it super handy to use. Finally, TweetDeck is available for free. So, what are you waiting for?
Sprout Social is a cloud-based social media management tool that lets users engage with their audience on different social media sites. Other than the post-scheduling feature, Sprout Social has a smart inbox mechanism that organizes social media interactions from different social media websites and makes it available at a single place.
Sprout Social helps you please your existing customers with their Customer Relationship Management tool which lets you respond to issues as they arise and resolve them. Before posts can be uploaded, they are approved by the user, so the content remains well administered. They also have an analytics functionality that lets you monitor performance across various platforms.
Sendible gathers posts and comments from multiple social media sites and makes it available in one place making it extremely easy to manage and respond to them. Posts are analyzed and the ones that require urgent attention are highlighted to bring them to your notice
Additionally, it also lets you schedule posts 10 years in advance which one might consider a bit of a stretch. Sendible also lets you analyze and track your social media campaigns to help you understand how successful your content is.
BuzzBundle not only supports social media websites like Facebook, Twitter, etc. but also forums, blogs, and Q&A websites.
It allows you to engage with the audience on all of these platforms without having to leave your workspace. You can join discussions all over the web with the unlimited personas they offer. Buzzbundle also offers the feature to add image and shorten links.
It lets you choose the target audience and also provides analytics to check how well your content is doing. This feature comes super handy for marketing.
CoSchedule has a unique design, and it supports Facebook, Tumblr, LinkedIn, Google+ and Twitter. You can also integrate Bitly to track the number of clicks across various social media platforms.
The calendar-like editorial helps you visualize your schedule making it convenient to plan and manage. CoSchedule is very easy to setup and use, so you don’t have to waste time going through the learning curve.
This platform lets you monitor online conversations using keyword searches. Spredfast can manage multiple social media sites and is very reliable in terms of its publishing capabilities. Spredfast is unmatched when it comes to reporting. It provides advanced reports, and the data are very neatly represented in formatted graphs that can be easily exported. It also allows you to track what kinds of posts are performing well and the dashboard keeps you informed about the activity across various platforms.
All of these social media management tools are built to maximize traffic on your sites and are not very different to each other. They can save you a ton of time and energy. Also, most of them offer a 30 day trial period so you can give them a shot and see what works for you.