Social media is one of the most effective ways you market your business and garner interest in your products or devices. With the number of social media users increasing day by day, your potential reach is huge.
There are several different social media platforms and you don’t necessarily have to be present on all of them. But the more platforms you are on, the higher your potential reach.
Posting regular content on various social media channels can increase your brand awareness and help you to build a strong reputation. You can also engage directly with your audience in an authentic and friendly way to increase customer loyalty and engagement in your brand.
Any marketer will emphasize the importance of customer loyalty. It costs four times more to acquire a new customer than it does to market to one of your existing customers. You can use social media to enhance customer loyalty to your brand and increase the number of returning customers.
So, we know that social media can boost your brand’s success in a number of ways but how do you actually go about promoting your brand on social media platforms?
Here are some top tips to help you advertise your business on social media to boost brand awareness and generate more sales.
Create Business Pages
As obvious as it might sound, many business owners make the mistake of trying to promote their brand through their personal social media accounts. It’s important to create separate business pages and profiles for your brand so that people don’t get confused when they land on your page.
Pretty much every social media platform provides the opportunity to create a business account or business page on their platform. Through your business account, you will be able to upload your contact details and information about your products and services.
Optimize Your Profile and Business Pages
Make sure to include as much information about your brand as possible on your business pages and SEO optimize all of your content. Some social media platforms work like a Google search engine, so including keywords in your titles and descriptions will increase your brand’s visibility on a platform.
If you don’t yet have a logo that is small enough to fit in a social media profile picture, use an online logo maker two create a design that will capture the attention of social media users.
Run Giveaways and Contests
Contests and giveaways for an effective way to increase brand awareness in an authentic way. Offer your followers the chance to win free products or gift vouchers to shop at your store in return for entering the giveaway.
Many brands run social media giveaways by posting a photo on social media and asking their followers to tag a friend in the comments. They choose one or two winners after a week or two of the post going live.
This is a highly effective method for getting more eyes on your brand. Every person who is tagged in your photo will see your brand name and many of them will head over to your website to check out your offerings.