While most link building strategies are focused on producing unique and informative content, focusing on them alone may mean missing out some amazing opportunities that may boost your rankings on search engine results. Yes, Google is saying, “Content is King.” We wouldn’t deny that. But believe us, you can always outsmart your competitors by adding some advanced link building tactics to your mix.
Broken Link Building
Do you like helping others? Great! If you do that, chances are, they’ll return the favor. That is the concept behind the broken link building strategy. In this tactic, basically, you find related niche websites that have pages with broken links. Of course, you need to use the right keywords in your search queries.
To do this, run your broken link checker tool to get a list of sites with broken links. Once you have a list, write an epic content that can be used in place for the broken link. And then, email the webmaster or the owner of the website about the link change or update request. Wait for their response.
Of course, the skyscraper technique deserves to be on this list because of its straightforward and proven success rate. In fact, many SEO experts have been using this tactic to date.
In this technique, you will have to look for linkable assets in your niche and produce something more updated. Next, construct an email mentioning your fresh perspective on the topic. Finally, send it to website owners who have content on their pages that are linking to similar content.
Ever heard of the term “resources”? They are places on the Internet, where people look up for information or check the truth regarding certain topics. So, to establish your website as an expert, why not create a resource of your niche?
For example, if you are an expert in SEO or an SEO Company, you can make a resource that is filled with tools, case studies, how-to guides, and other link evaluation tactics. And then, reach out to webmasters telling them to share your resources on their websites. If they think your resource is relevant and exemplary, they are most likely to give you backlinks.
Guest Post Contribution
Who says guest post contributions are no longer effective? As long as you do it naturally and correctly, then you can still take advantage of this tactic.
Make sure you are contributing guest posts for the main purpose of sharing information. If you do that, you could drive tons of traffic from various channels such as social media.
Recover Dead Backlinks
Whenever you remove certain pages on your website or migrate to a new domain, the result will often be tons of dead backlinks. If you want to get rid of them and better your ranking, you have to fix and recover them.
Using the webmaster tool or Ahrefs, you can find all the 404 errors on your website. From there, you can easily redirect the links to relevant and valuable pages on your website.
These days, people are becoming more visual. They hate reading through long paragraphs and rather watch videos and short clips. Yes, visual content is considered more attractive and enticing than pure text.
Having said that, why not create infographics to communicate and convey information to your audience? According to statistics, infographics generate more likes than average text posts. Hence, create more creative infographics to be posted on your website or submit them to bloggers to get high-quality backlinks.
Check the Common Backlinks of Competitors
It is true that the market nowadays is getting more and more competitive. Well, the good news is that you can always get ahead of your competitors.
We recommend you use tools like SEMRush. It should help you find the backlinks of your competitors. Once you have them, try what you can do to get links from them. After all, if your competitor was able to get links there, why can’t you?
If your company is selling products, you can use them to create backlinks. Isn’t that an interesting thing to do? In case you are wondering how we’ll tell you.
Send them out to experts who review products. But before you do that, make sure they are popular reviewers in your niche. Tell them you are willing to give away your product in exchange for a detailed review with backlinks.
Another effective link building tactic is to create lists on your site for any information significant to your niche. For instance, if you are in the digital marketing industry, you can publish a list type of articles such as “50 Digital Marketing Experts to Follow”.
By nature, humans enjoy reading articles in a list format. Thus, start drafting articles like this to generate quality backlinks. Eventually, your efforts will pay off.
Share Free Stuff
Last but not least, you can offer free stuff! Nobody can ever say no to that. Okay, what stuff could you give away?
You don’t need to give them the most recent iPhone version or an expensive necklace. Well, if your budget permits, you can do that. But if you are short on money, give out cool materials that will give you an edge against your competitors. Create how-to guides, recipe eBooks, and whitepapers to attract more visitors and gain quality links from various industries.
The tactics we listed above are just a few of the hundreds of advanced link building tactics only professionals are doing. But at least, you already have an idea on how to boost your site’s ranking to improve your brand and gain more followers. Use them to stay ahead of your competitors and avoid costly penalties that search engines may impose in the future. You can even hire a
And since we’ve shared enough, it’s high time that you put these tactics into action. Let us know which of them you think is the most effective or what you think is the most enjoyable by commenting in the comment section below.