5 Signs Your Website Needs A Redesign

In today’s fast-paced digital world, owning a website has become an important part of a brand’s marketing strategy to increase its sales. A website is more than an avenue to display your services to your potential customers. It is a 24/7 platform where customers can seamlessly interact with your brand. For this reason, your site needs to communicate your services effectively and in the simplest way possible. An engaging and user-friendly website is an important aspect that defines the success of any business today.

Whether you are looking to enhance user experience, improve SEO or position your website to match your current business goals, regularly reviewing and updating your website is one of the efficient ways you can ensure it reaches its optimal performance level.

But how do you know when your website needs a redesign? Well, this article will discuss 5 signs your website needs a redesign.

1. Your Site is not Mobile-friendly

   You are probably losing out on potential leads because your site is not optimised to be mobile-friendly. With the convenience of mobile phones, close to half of your site traffic could be coming from mobile phone users. In fact, Google is currently basing its rankings on a site’s ability to offer mobile responsive capabilities. It would make more sense to redesign your site using a mobile-first approach. This will not only give mobile users the best performance, but it will also help improve your Google ranking.

2. It has an Outdated Design

   Humans are visual beings. They can decide whether or not to give your brand any attention based on the aesthetics of your website. Web design trends change quite regularly. Keeping your site in line with the design trends will give you a competitive advantage. An outdated design communicates a negative message to your prospects. It often shows that you are currently not actively in business. A website redesign with appealing visuals in mind will give your business a new look, consequently increasing sales.

3. It is not Generating Leads as it Used to

   A significant drop in traffic or leads could be a clear indicator that you need a new approach to your web design. It simply shows that your traffic is having difficulties finding what they are looking for or do not find your site interesting enough to want to interact with it. Avoid bombarding your site pages with irrelevant information. Most site visitors barely have any time to scour through your pages, looking for information that is relevant to them. This is your sign to have a site redesign. Make it easy to navigate with significant content only, and watch your traffic rise back up.

4. Your Site is Slow

   Google research shows that users will only give your site 3 seconds to load. If it doesn’t, then they lose interest in your site, no matter how interesting your services, site design, or content may be. A slow load time is often a result of a poorly designed site or an overload in the site infrastructure in the back end. A slow site could also cost you in search engine rankings. Avoid undercutting your brand’s potential with a slow website. A redesign will address such issues while paying close attention to the load speed and time.

5. You have a High Bounce Rate

   A bounce rate is when a user leaves your site after interacting with only one page. This could possibly mean that they did not interact with your product or content at a deeper level. They could be uninterested in what you have to offer, or your site is making it quite difficult to be interested. This is when a web redesign becomes necessary. Take a look at your heatmap to see where you need to improve.

Bottomline

You only have one chance to make a lasting impression, so why not use that opportunity to stand out from your competitors? Constantly review your site to see if you need a web redesign. Alternatively, you could hire a web design company to analyse and recommend a redesign approach that will boost your website to offer the best experience.