Why Paying for Backlinks Through an SEO Consultant Makes More Sense Than Doing It Yourself

Since you’re reading this post, you already know what backlinks are and how they contribute to building an online presence for your website through SEO, so I won’t waste time giving you unnecessary context.

While I could try to handle link-building strategies on my own, I’ve realized it’s far more complex than it seems.

Here’s why I believe working with an experienced SEO consultant is the better choice for me and you as well:

1. You Can Save Time by Letting Experts Handle It

For me, putting together backlinks has required fairly involved research, site outreach, and then follow-up, and generally has been time consuming. SEO consultants are already equipped with the tools, relationships, and strategies to streamline this process, making the turnaround to get your backlink online much quicker.

By handing over your backlink management to a consultant, you’re going to be freeing up time to focus on more pressing aspects of your business / website such as product development, customer service, or content creation. Basically, you can concentrate on the areas where your attention is most needed, rather than getting bogged down in the time-consuming and costly world of link-building.

As a side note, you will want to be careful about the content agencies are putting out there and linking to your business. Making sure this is all up to code and of a high-quality is vital.

2. You’ll Access Established Networks for Better Links

SEO consultants have spent years building relationships with bloggers, website owners, and influencers. These connections give them an advantage when it comes to securing high-quality backlinks.

If I were to go it alone, I’d be starting from scratch without those valuable relationships in place. Consultants already have a foot in the door, which helps get better, more authoritative links that I might struggle to get on my own.

3. You Can Prioritize Quality and Relevance

Not all backlinks are equal. Getting links from high-authority, relevant websites can boost my SEO, while low-quality links can actually hurt my rankings. SEO consultants know how to identify the valuable links and avoid the risky ones.

Trying to handle this myself could lead to mistakes—either settling for lower-quality links or unintentionally linking to sites that could harm my site’s reputation.

4. You Don’t Risk Penalties

Search engines have gotten really good at spotting manipulative link-building tactics, and the last thing you want is to accidentally get your website penalized. With recent overhauls of the Google search algorithms, DIY strategies can sometimes veer into dangerous territory, even if you don’t mean them to, whether it’s buying links or engaging in too much reciprocal linking.

A decent SEO consultant should be clued in on the latest search engine updates and will use ethical, white-hat techniques when approaching link-building. This means you won’t have to worry about facing penalties that could hurt your site’s visibility.

5. You Get a Personalized Approach That Actually Works For Your Business

One-size-fits-all backlink strategies don’t work for everyone, especially when some businesses may be looking to spend $5k per month on backlinks while I’m rarely spending more than $750.

My website has unique needs, and a consultant can create a tailored plan that suits my specific goals, competitors, and industry. If I were to do it myself, I’d probably end up using generic tactics that don’t really deliver the best results for me. With a consultant, I get a strategy that’s built around my business, which leads to better outcomes.

6. You Can Maximize ROI

Hiring a consultant means I’m investing in their expertise, tools, and proven methods. Depending on the amount you spend, they may be able to offer tracking on every part of a backlink campaign, from outreach success to the authority of each link, so I know I’m getting results.

While doing it on my own might seem like a way to save money, realistically the time, effort, and possible missteps could have ended up costing me more. It’s almost a full-time job in and of itself to manage SEO for a website with decent traffic. In the long run, hiring a consultant gives me a higher return on investment because I’m getting expert help.

7. You Can Get a Holistic SEO Strategy

Backlinks are only one part of the overall SEO strategy – there’s also optimization of your website (site-maps, title tags, meta descriptions, etc.), the quality of your content, and technical SEO to consider.

A consultant knows how to fit backlinks into a larger SEO plan that works to improve your website’s overall performance. If I try to handle everything on my own, I could miss out on key areas that are holding back my rankings. With a professional, I get a balanced approach that maximizes my results.

Takeaways

Basically, I could try to manage backlinks on my own but I’ve learned that it’s a time-consuming and tricky process that suits being handed off to experts. I’ve recently engaged an SEO consultant (GoOutreach) to do my backlinks which has given me access to their experience, networks, and a SEO strategy tailored to my business, as well as my pretty modest budget.

It’s been an investment that has paid off, leading to better search rankings, more traffic, and long-term growth for my site.