Every budding musician must create a personal website. Sharing through social media is okay, but a website is a better closet to conceal one’s music as it allows updates and selling. Findings suggest that more than 80% of the musicians with a personal website have more engagement and making dollars. Here’s why marketing for musicians should have a website and how they can do it within a short period of time.
The Need For A Website To A Musician
A website is used by the musicians to increase their professionalism, as it works as a portfolio that shows the artist means well with his work. A website, unlike social media, can have a professional appearance, and this can enhance even better opportunities coming their way. In fact, artist managers are 75% more likely to work with aspiring artists who own good websites.
Having a website offers a better way of presenting mp3s, mp4s, photographs, or any other materials related to tours rather than inhibiting them on social network sites, which have a limited extent of exposure to the content. There is also room for signups from fans, which is beneficial to a musician in tracking fans through email as well as newsletters once they are on the website, helping in amassing choir fans. The Website should also monetize selling t-shirts, stickers, or even tickets, or provide content that earns them more money without paying commissions.
How to Quickly Create a Website
There is hardly any need to worry, as creating a website does not have to be a complicated or expensive affair. Below are some guidelines to help musicians create effective website designs in the shortest possible time:
- Use a Website Builders. For those without technical qualifications, site builders such as Wix, Squarespace, and WordPress have limited and simple drag-and-drop tools for a site. There are ready-made designs that cater to the needs of the musician, making designing the site hassle-free.
- Pick a Simple Domain Name. This is the address on the website and must be easy to recall. This could be the name of the singer or the name of the group. Websites whose domain names are plain tend to get 40% more visitors because fans will find it easier to remember them.
- Your Design Must Keep in Mind the Intended Audience. The site should be proportionate to the style of the genre and the supporters of the artist. Incorporate such style elements as color, font and graphic design in accordance with the musician’s persona.
- Important Pages Must Also Be Present On the Site. It is incomplete for a musician’s website to have no key pages such as the homepage, the about us page, a music page, a gallery, an events page, a news page and a contact page.
- Push for SEO and Mobile. Ensure that the site is search engine and mobile friendly. Ensure that such words as “marketing for musicians” and other related words appear in the site frequently.
- Content has to be Reshuffled and Enhanced Often. New suggestions become even music or videos, and of course, news generates more traffic.
A personal website is the most important way for a musician to promote oneself, gain a fan base and earn money.