What is a White Label Website?

You may have heard the term ‘White Label’ countless times. It refers to the process of crafting generic products, which could be material or digital items such as pre-built, customizable merchandise that can be rebranded and sold by another company without accrediting the original provider. In fact, the term ‘white labeling’ refers to an entire business model which has been in use for decades.

This model consists of 3 phases: production, rebranding, and selling. During the production phase, a 3rd-party manufactures products generically. The rebranding phase refers to the product’s branding by the purchasing company. The selling phase involves the presentation of branded products to the targeted market for purchase.

White labeling has also become a popular business model in the digital industry, where various 3rd party companies develop products or offer services under another company’s brand and don’t seek credit for their work in return. This process also involves website development. Our article mostly focuses on the white label website, its use, and the advantages sellers get because of it.

If you are interested in learning more, then valuable insights await you. Read on to learn more.

What is a White Label Website?

Considering the business model, it is pretty understandable that a website designed and developed by a company to be rebranded and sold by another is called a white label website. This arrangement enables a digital services provider to deliver the website to the final client within the given deadline without investing time, effort, and resources in designing and developing it from scratch.

Website, as we all know, is the online profile of a brand, organization, or institute. Building a website from scratch is not a walk in the park. It requires sufficient knowledge of web development, expertise, and understanding of the CMS (content management system) or particular framework to build an exceptional website capable of offering optimum user experience to netizens who visit it.

The need for white label websites may emerge because of various scenarios. You may lack the resources or time to give your 100% while working on a website design and development project. Instead of delivering sub-par website development services, you can consult a white label agency to handle the task. The white label agency will utilize its resources to build a website that you can sell to the final client.

Why the Need for White Label Website Emerges?

The need for white label websites emerges because of various reasons. This section will discuss a few of them. Further details about these scenarios are given below.

• Absence of an In-House Web Development Team

  There are a number of agencies working as pros in the PR and marketing domains. However, they may lack sufficient resources to handle technical tasks like website development, but they have to take on such projects because of requirements from the final client. Recruiting seasoned professionals and building a team for a one-time web development task is plain and simple lossy. Additionally, it is costly, time-consuming, and costly.

• Lack of Sufficient Resources

  Another scenario where the need for white label websites emerges is when a digital services provider has a team to work on web development. Still, it lacks sufficient resources to work on a particular project. Sometimes, such a situation may occur because of a limited number of individuals. However, it generally occurs because of a lack of competency. You may also look for an agency to develop a white label website to explore fresh ideas.

• Focusing on Your Expertise

  Sometimes, web development is not the best part of your portfolio. When you get a project that involves the task of building a website along with other things like digital marketing and content creation, it is better to focus on things you can do better. For instance, a PR or digital marketing agency having expertise in social media marketing and SEO can deliver better results in these domains by focusing its 100% resources on these tasks and partnering with another agency for a white label website that can be rebranded and passed on to the final client.

How White Label Website Development Benefits Digital Agencies?

The development of white label websites benefits digital agencies that directly deal with the final client in various ways. This section discusses a few benefits here to help you understand how the option for a white label website can be beneficial for you:

• Control Over Customization

  You already understand how white labeling of a website works. This process helps you get complete control over the website customization you get from the company that develops it. Once the 3rd-party company delivers the website within the given deadline, your team can work on the website’s branding per the final client’s desires. You can easily customize the logos, colors, and content displayed on the website to align it with your brand and pass it on to the final client.

• Concentration on Core Trade

  The agency that asks another company to handle the task of website development frees itself from any technical concerns that may arise during the process. The company, which works on a white label website, handles all the technical aspects, which enables the seller agency to focus on its core business. So, if a digital marketing agency opts for a white label website, it can focus on marketing aspects without getting involved in the design and development. This enables the seller agency to deliver the best services to the final client with minimum chances for negative feedback.

• Cost-Effectiveness

  Another benefit of white label websites is their cost-effectiveness. The agency that deals with the final client doesn’t need to develop a website from scratch. It helps them save significant time, money, and resources. They can simply purchase a white label solution to deliver desired products and services to their final clients. Developing these websites is often a quick affair for the company offering white label services, seller agency, and the final client, which leads to a win-win situation for everyone. The seller agency gets full credit, the company developing the white label website gets compensation, and the final client gets the desired solution. Moreover, these websites are often ready-made solutions that make quick deployment possible.

In the End

A white label website is pretty much like other products manufactured under white labeling. The seller company controls rebranding completely, and the developer agency gets compensation. The development of a white label website benefits digital agencies in plenty of ways. It helps them deliver bespoke solutions to their final clients, even if they lack core competency or a web development team altogether.

Hence, the white label website could be a perfect solution for agencies wanting to expand their digital services and business without digging a hole in their pockets. Hopefully, you have understood the concept of a white label website through this article so that you can consider this option when the need arises! We wish you luck with your business!