WordPress is a content management system (CMS) allowing users to create websites. The platform contains a plugin architecture and a template system to help customize sites targeting various niches.
Many web developers choose WordPress over other site builders to fit different online needs. Still, you need to create a great WordPress website to attract the right visitors and customers. Here are six tips to help you develop an ideal site to achieve your objectives:
1. Identify the Site’s Purpose
Before you start putting plugins and creating your site’s design, take time to think about your website’s purpose. Identify and strategize solutions that can attract visitors.
This step is critical as it will dictate the entire appearance of your webpage or site. Ask yourself a few questions to know your site’s direction. These inquiries may include:
- The products or services you’re trying to promote
- The content of your blog
- Monetization schemes
- Charitable causes you’d like to present to the world
- Hobbies you’d like to showcase to a specific audience
After figuring out the main content for your WordPress website, it’s time to envision the success of your online presence. Most sites want to generate traffic.
If your online page is for a business entity, it can help bring more revenue to the company. If you want to showcase your talents to the world, your website can help bring you more exposure.
The last two steps for this first step is for you to know your audience and identify a unique selling point. You can also check out web design companies such as Maxburst for more information on how to start building a great WordPress site.
2. Create an Impact With Targeted Titles and Descriptions
Have you noticed that social media shared posts pick up unique page titles and descriptions? These elements tell if a user will click on your link or continue scrolling through their social media feeds. Here’s another example: Google will showcase your site’s Meta titles and descriptions in search results.
With that in mind, it’s critical never to exclude proper Search Engine Optimization (SEO) practices when building your WordPress website. An SEO-friendly site creates better opportunities for your website to gather organic visitors from search engines. By organic, this means people searched for a particular keyword on a search engine and found your site.
You can use SEO plugins like Scribe or Yoast when building your WordPress site. Always take note of the suggestions offered by these plugins. You might see your website gathering dust (so to speak) instead of visitors if you don’t consider their recommendations.
3. Choose the Right Theme
The appearance of your WordPress website is vital because it’s akin to how you present yourself to guests. Choose a theme that reflects your brand and personality. Remember to make your site visitors have a positive user experience while they’re navigating your site’s pages.
WordPress has a selection of free and paid themes. Still, you might want to choose a web design company to handle your website’s appearance. While WordPress has a few intuitive themes you can use, you still need to consider certain factors.
On that note, many common WordPress themes are static. Dynamic themes, however, have features that change depending on user-suggested actions. For example, there’s the Parallax theme. It’s a great theme to install for businesses and influencers in design communities. It has fly-in elements with animated scrolling sections.
Again, spend time thinking about your site’s appearance. Consider the colors, images, fonts, and other visual elements. Lastly, a good layout will make your website look tidy instead of a cluttered mess.
4. Choose and Install the Right Plugins
Each WordPress site owner has distinct needs. Consider and install the right plugins to your WordPress site to fill those requirements. Plugins are like apps for your website.
For example, if you want to add an animated photo gallery on your site’s main page, then you need the right plugin to help you achieve that goal.
Search for WordPress plugins on the Internet, and you’re bound to see different choices to fulfill specific needs. Still, certain plugins stand out from the rest, and these “apps” bring additional and essential features to your website. For example, you can install the WPForms Lite plugin to add a contact form. Another great plugin is MonsterInsights, and it allows you to connect your WordPress website with Google Analytics to help you keep track of specific metrics.
5. Create Compelling Content
One way to know if a website is still active is through its on-site blog. The act of creating regularly updated content may require site owners to put in the extra work. Compelling content may be one of the most challenging things to update on a blog or site. However, it may significantly help you gather more visitors from different sources.
Consider the following things when thinking of new content to put into your WordPress blog or website:
- Updated news in a specific niche.
- Tips and tricks to help solve individual concerns and problems.
- Life hacks to help bring easy solutions to challenging issues.
Don’t just type a big block of text. Specific individuals don’t like seeing a page filled with anything but letters and words. Instead, create an outline for each post.
Add elements to keep the page or post attractive to different viewers. For example, you can add a video from YouTube related to your main topic. Also, you may add relevant images that match your blog post.
6. Things to Avoid
Take note that a clean WordPress site helps visitors stay longer as opposed to a website with an unruly appearance. Avoid high bounce rates from your website. A bounce rate is the percentage of visitors who quickly close or navigate away from the page. It occurs when a visitor leaves your site after a few seconds of entering.
Websites with high bounce rates look like a bad apple in the eyes of search engines. Here are a few things to avoid to help ensure your targeted audiences stay in your website for more than a few seconds:
- Pop-up forms
- Unnecessary advertising
- Auto-playing audio and video
- Unexpected animations
- Social media buttons to fill a screen
- Other annoying distractions
Lastly, don’t forget to secure your WordPress site. The last thing you’d want is for hackers to play around or even steal your hard work. Specific plugins help enhance the security of your website. Look for these extra precautionary measures to make sure your site remains yours.