Turning Your Copywriting Into Conversions: 5 Ways To Boost Your Content Strategy

SEO competition continues to heat up. As we approach 2023, the number of online businesses proceeds to multiply while a global online shift brings more potential consumers to the table than ever before.

In a competitive e-commerce landscape, standing out from the crowd has never been harder. With over 90% of all consumer clicks going to the first five pages in a Google Search string, it’s imperative that your blog ranks highly if you want to see those conversions increasing.

Improving your site SEO plays a key factor in boosting your ranking and increasing your chances of converting leads. From UX design to your copywriting strategy, all aspects of your website must be optimised for a positive user experience in order to compete with industry giants.

When it comes to lead generation, 61% of marketers believe that optimised content writing and a solid SEO strategy generate more leads than any other form of marketing initiative.

Stick with us as we delve into the world of SEO in 2022 and reveal how you can turn your current site content into a lead-generating machine, in just a few easy steps.

Is SEO Competition Heating Up?

On the back of the e-commerce industry growing by a third in just 2020 alone, SEO competition has certainly stepped up a notch.

With now, over 1.7 billion websites on Google, and over 1 billion blogs available online, smart marketers must now work harder than ever before in order to make sure their content appears first.

For new businesses on the block, one of the key challenges smaller brands will face is entrenched competition and an oversaturated landscape. In order to climb to the very top of the SERPs, smaller businesses must rival industry giants with more authority and thousands of competitors who have already written content about their specialised niche.

To make things harder, a post-Covid technological boom has added a new level to the SEO game. From a spike in smartphone users to the rise of ‘voice search’, sites can no longer be optimised to attract computer-based users alone, but now also appeal to mobile consumers, and be able to adapt to technological change.

It’s no secret that marketing is getting harder. However, as many rank-hungry entrepreneurs turn to digital aids and expensive campaigning, could it be time to go back to the basic fundamentals of SEO before jumping into a new SEO campaign head first?

Could Your Copywriting Strategy Be Your Key To Success?

One of the key drivers of a site is content. Whether it is written or visual, consumers are less likely to bounce off of a landing page when faced with optimised copy that either entices them or answers their questions.

In fact, according to research by the Nielson Norman Group, only 20% of content on a page is consumed by site visitors, making those first few lines vital in convincing your reader to stay for longer.

Optimising your copywriting strategy can provide a fast track to SEO success. Utilising optimised keywords, backlinks and quick calls to action within your copy can improve engagement rates and, most importantly, boost the chances of your site appearing in a trending search string.

If you play your keyword cards right, an optimised content strategy could see your blog post appearing at the top of a key search within your niche, effectively doubling the chances of consumer conversion.

Some of the good copywriting examples can be learned from websites like hubspot. Impactful copywriting is one of reasons to increase your website CTR.

Here a quick difference between a generic title and an effective copywriting title i.e. How do you hide comments on facebook vs 2 quick ways to hiding comments on Facebook.

5 Ways To Boost Your Content Strategy

1. Get To Know Your Target Audience

   Your target audience is your key to success. Knowing your demographic inside and out is vital when choosing the tone of voice for your content. Understanding what your audience wants to hear will influence the types of language you use, the questions you answer and the keywords you insert in order to target potential sales leads.

   The key is staying on top of consumer trends and tracking your SEO performance. Start social listening, and search other competitor platforms that are performing well with your target consumers.

   Dependent on the age of your demographic, it might be time to introduce trending terminology into your copy and personalise your site descriptions, so your consumer feels as if you are talking directly to them.

2. Improve Your Keyword Optimisation

   Did you know that 50% of all search terms contain at least 4 words? When jumping into a keyword optimisation strategy, the key is to start looking for rank-worthy phrases and questions, likely to be entered into a search engine.

   While selecting the highest ranking keywords/phrases may look the most appealing, these could actually be the worst choice for a small business or niche brand. With so much competition in a large e-commerce sector, you’ll struggle to appear on the first page of a Google search string when ranking for singular, top-performing keywords.

   Instead, get specific when choosing your key phrasing. The more niche you go, the better chance you’ll have of appearing high within a search string.

3. Cut Down Your Copy

   There is nothing worse than solid paragraphs of text on a site landing page. With most consumers bouncing off of a page in the first 3 seconds, you must make sure your headlines are short, snappy and enticing and that your content provides a quick call to action for your consumers.

   We advise you to rake through your current content and return it to the drawing board. Find out which site pages have been performing well and compare them to the pages that are currently flagging. How does the content differ across each web page? Can it be reworded or rephrased?

   Taking time to remove long-form wording and unnecessary adjectives will significantly boost your site’s chance for success. Improving your content flow can enhance the user experience and provide a more efficient guide across the site.

4. Optimise For Mobile

   Over half of all internet traffic now comes from a mobile device. In order to rank highly site-wide, Google now takes into account computer and mobile-based searchers, when indexing a search engine’s authority.

   Not only should your UX design be adaptable to a mobile device, but the mobile version of your site needs to see much less copy, and a focus on a visual-based alternative.

   On the back of the smartphone boom, we have also seen a rise in voice-based searches, now accounting for large numbers of search queries made on mobile devices. In order to address this, you must make sure your copy is easily read and heard and strives to answer consumer questions in just the first sentence.

5. Invest In The Experts

   Did you know that 73% of marketers now hire someone to lead their content strategy?

   When it comes to writing site content, many believe it is more cost-efficient to hire a third-party team to keep copy fresh and exciting, rather than hire their own in-house team of writers.

   Employing a copywriting agency to optimise and produce an SEO-effective content strategy is an easy, cost-effective way to boost site ranking with minimal effort. Content writing agencies can craft site copy, blog posts and keyword research that aim to put a site into the spotlight.

What Does the Future Look Like For Copywriters?

The future for copywriters looks bright. With a busier e-commerce scene than ever before, site optimisation has become key for a number of small businesses and online brands.

Taking these five steps into consideration, the copywriters of tomorrow must be adaptable, innovative and prepared to write differently across a number of platforms.