Many people think that creating an online storefront from a premier hosting platform, such as Magento 2, is enough. They can’t be any more wrong.
You need an equally robust management service, like the managed Magento services, if you want to get the most out of your online presence. But are these services really that important or is it better to just use other third-party services or even manage the site on your own?
Let’s dive into this article and find out, shall we?
What is Magento 2 Managed Services?
Magento 2, an updated version of Magento 1, is an e-commerce hosting solution. To elaborate, it is one of the best open-source platforms in the market that allows users to create and run e-commerce websites on its servers.
And just like any other website hosting platform, the Magento 2-based stores also need technical management.
That’s where the managed Magento services come in. It is basically a range of professional services that take the responsibility of managing the technical aspects of any Magento-based online store.
These services include development, server management, software maintenance, technical support/troubleshooting, and other technical activities.
7 Reasons Why You Should Use Managed Services for Magento 2 Sites
If you have already deployed a Magento 2-based store, I’d strongly suggest opting for a managed service provider instead of trying to maintain the server yourself. That too for good reasons.
Here’s why you should invest in Magento 2 managed services:
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Scalability
One of the biggest benefits of using a managed Magento service is the potential scalability of the cloud server. Similar to an offline business, an online store also needs to be able to scale up or down depending on the owner’s needs.
From small startups to large corporations, Magento 2 managed services can automatically scale the hosting capacity as well as allow users to change their resource usage based on demand.
This flexibility ensures that the website remains up and running even during traffic spikes so you don’t have to risk losing a potential customer.
Such a feat is simply not possible if you don’t have Magento developers to maintain and utilize managed services.
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Expert Support and Maintenance
An e-commerce site needs continuous monitoring and constantly available support if you want to minimize downtime and maximize sales; there’s no alternative.
And the Magento 2 management services provide exactly that!
You are essentially getting round-the-clock server monitoring of your website to identify and resolve any issue as soon as it occurs.
For instance, if there is an unexpected surge in traffic, the service team can evenly distribute the load and resources to prevent server overload. This ensures a smooth user experience for any visitor, prompting better customer feedback and a higher click-through rate(CTR).
Additionally, these hosting service providers can monitor the server equipment to reduce any technical bottlenecks and ensure smooth operations.
This regular monitoring also allows them to safeguard against unwanted server requests which can unnecessarily overload the server.
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Enhanced Security
As the e-commerce industry is booming, so is the risk of cyber attacks. And why wouldn’t they? These online stores deal with the most sensitive personal information like credit/debit card numbers, transaction codes, etc.Hence, they have become the number one target for malicious attacks. As a matter of fact, according to biannual threat reports, over 58% of data thefts are exploited from online storefronts.
Some other security threats include:
- DDoS attack
- SQL injection
- Spamming
- Financial frauds
- Phishing
Due to such severity of cyber threats, Magento management services usually prioritize security the most for their clients. These services provide regular server-side updates to patch your website against malware or ransomware.
Not only that, they also offer vulnerability assessments to keep your e-commerce store dependable.
And if by any chance, your server gets hit by a malware attack, the backup system of the managed services can restore your website in case of any loss of data.
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Performance Optimization
A bad user experience can create a long-lasting negative impression on your web store. And nothing screams bad experiences like slow loading, page delivery failure, and unexpected downtime.
Did you know that Amazon, the biggest e-commerce platform on the planet, loses over $220k per minute of downtime? Yes, it is that big of a deal.
The Magento services ensure that such nuances aren’t occurring for your storefront.
They do this by creating a vital and well-optimized infrastructure for your web page and maintaining the utmost performance regardless of all the extensions and plugins.
Since the support team of these managed services is very familiar with the Magento architecture, they can customize the feature sets and use performance-enhancing extensions to further maintain the rigidity of your e-commerce store.
A well-performing online store always creates customer loyalty and increases conversion rates.
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Cost Effectiveness
Some people have recently started to hire in-house teams of developers to handle the Magento 2 store. This may have some upside for better control of your website, most managed Magento services offer a more cost-effective plan without any reduction in the quality of service.
And for a successful business, every penny counts!
You can redirect your resources to other sectors and make better economic decisions. As a result, you have a better chance of getting a higher ROI(return on investment) by choosing the managed services over other options.
These management teams can also ensure compliance with e-commerce regulatory requirements. So you won’t need to hire additional staff for regulatory practices.
This is most useful for businesses with limited budgets.
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Time Saving Solution
Some people even think that they can maintain their e-commerce website themselves and run their businesses at the same time. This is a very big mistake as you need to make the most of your time and energy if you want to make your venture successful.
You also might not have enough technical knowledge to pull off proper server maintenance as the managed Magento service team can.
Hence, by offloading the technical aspects on the Magento support team, you can focus on your core operations instead of managing your website, especially if you don’t have an IT department in your company.
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Flexible Infratructure
As I have mentioned before, flexibility is a big part of the managed Magento 2 services. And that goes beyond scalability.
These webpage managing services can also be geared toward the specific needs of your business.
For instance, if your Magento store needs more advanced analytics or deploys custom extensions for specific page layouts, the service providers can make changes to your storefront accordingly.
They can also provide third-party services like CRM solutions or payment gateways to enhance the functionality of your online store. This can increase the brand image of your company and create a positive impression for any potential customer.
Ending Note
Pretty much every e-commerce platform is becoming more and more competitive and utilizing modern techniques to manage their website to stay ahead of the curve.
If you want to survive in such a competitive landscape, you need to invest in Magento 2 managed services to ensure the best results and avoid any inconveniences.
Anyway, that’s it for today. Hopefully, this write-up has provided you with the information that you were looking for.
Adios!