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Top 5 Free Tools to Check DA/PA: What is Domain Authority and Why Does It Matter?

A website is not just about content and code but authority that signals search engines to give ranking and worth that it deserves. Having an authoritative website is a dream that every webmaster and SEO enthusiast wants to come true.

However, you might be wondering how would you be able to know about the authority of your website and how can you build it

To help you answer the questions, here we have rounded up an article on “Top Free DA PA checker tools SEO experts can use to assess domain authority”. Let’s dive in;

What is Domain Authority?

Domain Authority aka DA is a numerical metric that typically ranges from 0 to 100. It predicts a specific website’s ability to rank on search result pages (SERPs). Originally developed by Moz, this metric measures the overall strength and credibility of the domain based on various factors.

Top Factors Contributing to Domain Authority:

These are the top factors that build the authority of the website — the SEOs and webmasters should work on the following to achieve their ultimate ranking goals and authoritativeness.

  • Link Profile:

    One of the primary elements is your website’s link profile. It’s not just about the quantity of links but the quality and relevance. High-quality backlinks from authoritative sites can significantly increase your DA.

    Moreover, the ratio of referring domains and no-follow/follow backlinks is most important in analyzing the link profile.

    A legitimate DA PA checker checks the link profile of a specific domain to check domain authority of website.

  • Content Quality:

    The content you creare plays an important role. Engaging, informative, and relevant content not only attracts visitors but also earns recognition from search engines, positively impacting your DA.

  • Social Signals:

    The extent to which your content is shared on social media platforms can influence your DA. Social signals reflect the perceived authority and relevance of your content.

  • Website Structure:

    A well-organized and user-friendly website structure enhances user experience and, consequently, contributes to a higher Domain Authority.

Domain Authority and SEO Myths

Now its to time to de-bunk some SEO myths associated to Domain Authority

  • Myth #1: The Higher, the Better – A Perfect DA Score:

    It’s a common misconception that achieving a perfect Domain Authority score of 100 is the ultimate goal. In reality, DA is a comparative metric. While a higher score generally indicates a stronger site, the context of your niche and competition matters. Focus on outperforming competitors rather than fixating on the perfect score.

  • Myth #2: Rapid Changes in DA Signals Unstable SEO:

    Some believe that sudden fluctuations in DA indicate instability in SEO efforts. However, DA is a dynamic metric influenced by various factors, including industry trends, algorithm updates, and your competitors’ performance. Consistent, strategic SEO practices will contribute to a more stable, long-term increase in your site’s DA.

  • Myth #3: DA Is the Sole Determinant of SEO Success:

    While a high DA is advantageous, it doesn’t guarantee top rankings. Search engines use a multitude of factors to evaluate and rank websites. Quality content, relevance, user experience, and technical SEO also play pivotal roles. Consider DA as one piece of the SEO puzzle, not the entire mosaic.

  • Myth #4: New Websites Can’t Attain High DA Quickly:

    Contrary to the belief that new websites must patiently wait to develop a substantial DA, diligent SEO practices can yield quick improvements. Quality content, a solid link-building strategy, and a user-friendly experience can expedite the journey to a commendable DA, even for newer entrants.

  • Myth #5: DA Is a Fixed Metric:

    Domain Authority is not set in stone. It evolves based on the dynamic nature of the web. Regularly auditing and optimizing your site, adapting to industry changes, and refining your content strategy contribute to a healthier, more resilient DA over time.

Why does DA PA matter to SEO?

DA and PA are foundational in establishing trustworthiness. Search engines consider these metrics when determining the credibility of a website. A high Domain Authority signifies that a website is recognized as an authoritative figure within its niche, building trust among both users and search engines.

  • Boosts Search Engine Rankings

    One of the primary reasons why DA and PA matter in SEO is their impact on search engine rankings. Search engines, such as Google, consider these metrics when determining the relevance and authority of a website’s content. Websites with higher DA and PA scores are more likely to secure prominent positions in search results, thus increasing their visibility to potential users.

  • Link Building Advantage

    Quality backlinks are integral to a website’s SEO success, and DA and PA are directly linked to the backlink profile. Websites with higher domain authority naturally attract authoritative and relevant backlinks. Understanding the correlation between link building and DA/PA enables website owners to devise effective strategies for acquiring high-quality backlinks and boosting their overall SEO performance.

  • Benchmarking Against Competitors

    DA and PA provide a valuable benchmark for competitive analysis. By checking DA/PA of website in comparison to competitors, you gain insights into your relative strength within the industry. This comparative analysis informs strategic decisions, helping you identify areas for improvement and refine your SEO strategies to outperform competitors.

  • User Experience and Algorithmic Signals

    Quality backlinks are integral to a website’s SEO success, and DA and PA are directly linked to the backlink profile. Websites with higher authority naturally attract authoritative and relevant backlinks. Understanding the correlation between link building and DA/PA enables website owners to devise effective strategies for acquiring high-quality backlinks and boosting their overall SEO performance.

  • Establishing Credibility and Trustworthiness

    High DA and PA scores contribute significantly to a website’s credibility and trustworthiness. These metrics signal to users and search engines that the site is a reputable and authoritative source within its niche. Trust is a crucial element in user engagement and conversion, making DA and PA essential considerations for building a strong online presence.

Top 5 Free DA PA Checker Apps For SEO Experts

Now you know all about domain authority and its importance for SEO — it’s time to analyze or check DA PA of website(s).

  1. DA PA Checker (

    The DA PA Checker tool provided by is an ultimate tool for digital marketers, SEO professionals, and website owners. It specifically focuses on checking DA/PA of website. Users can input the URL of their website or any other site they want to analyze, and the tool swiftly generates accurate DA and PA scores. Its extended functionality allows it to work as a bulk DA PA checker where anyone can leverage it for free.

  2. Bulk DA PA Checker Tool By GUESTPOSTLINKS

    Introducing our GUESTPOSTLINKS DA PA Checker tool – it’s super easy and totally free! With this tool, you can check up to 20 website links all at once. Plus, you can grab all the info and save it in different ways like PDF, Excel, CSV, or just print it out. It’s a quick and handy way to keep track of your links’ Domain Authority (DA) and Page Authority (PA). Check multiple links hassle-free and save or print the results the way you like!

  3. ETTVI DA PA Checker

    The ETTVI DA PA Checker is a dedicated tool designed to check the Domain Authority (DA) and Page Authority (PA) of websites. It stands out as the most reliable tool in the SEO suite on which SEOs and webmasters can rely to get the most accurate results with just one click.

    Just like other tools, it’s also free for all online users who want to check domain authority online.

  4. Moz DA PA Checker

    The Moz DA PA Checker is a sophisticated tool offered by Moz, a renowned name in the field of SEO and digital marketing. Tailored to assess the Domain Authority (DA) and Page Authority (PA) of websites, this tool is a go-to resource for SEO professionals and webmasters. With Moz’s reputation for accuracy and reliability, users can trust the results provided by this checker to make informed decisions about their online strategy.

  5. Small SEO Tools DA PA Checker

    The Small SEO Tools DA PA Checker is a versatile and user-friendly tool that empowers website owners and digital marketers to evaluate the Domain Authority (DA) and Page Authority (PA) of any given website. Known for its simplicity and efficiency, this checker is a valuable asset for those looking to enhance their SEO efforts. Users can effortlessly input URLs and receive accurate DA and PA scores, enabling them to gauge the strength and credibility of their online presence.


We hope the article has helped you in answering the query you are having related to domain authority and why it’s important for website SEO performance. Moreover, the right DA PA checker gives you an insight into where your website stands (with a numeric metric) for authoritviness. Consider it as your go-to resource to find the right checker that will help you to dominate the SERPs.