In a world where the attention span of humans is supposedly shorter than a goldfish, the consumers are becoming increasingly ignorant towards ineffective marketing strategies. Consequently, the buyer journey has become longer than ever as individuals take longer than ever to trust brands and businesses.
What should a business do in this case? Focus on building credibility?
Where to start? With Customer Reviews.
When it comes to building credibility, customer reviews are your greatest asset, and they are an incredible source for representing success, customer satisfaction, and brand loyalty.
Moreover, testimonials also make the existing customers feel heard, leading to increased customer loyalty.
The next question is how to leverage these excellent marketing assets by adding them straight to your website – the digital face of your brand. Let’s dive right into the topic!
This ultimate guide will help you understand why customer reviews are essential, where to display them, and the effective strategies to derive maximum benefits from them.
Why Is It Essential To Add Customer Testimonials To Your Website?
Firstly, let us understand why testimonials are crucial for modern client acquisition strategies.
Recent studies on consumed behaviors concluded that an average consumer would prefer looking at at least ten opinions before purchasing a product or availing of a service.
In addition, it was also found that nearly 95% of millennials rely on online reviews for making their purchase decision. The statistics mentioned above make it clear how essential client testimonials are.
One way to showcase customer experiences effectively is by creating testimonial videos. You can follow a self-made testimonial video guide to create compelling videos that highlight your customers’ positive experiences with your product or service.
The second best advantage of customer reviews is that it also helps improve your website’s SEO ranking. They are, in fact, one of Google’s main criteria to determine the site’s relevancy and credibility.
Where To Display Testimonials On The Website?
Add Customer Quotes To Your Homepage
Your website’s homepage is the initial point of contact for the majority of the visitors. It is where you can introduce your brand and share the brand values with your customers.
And, who better to convey your brand’s credibility than the existing happy customers?
There are a variety of ways you can display client testimonials on your home page, including –
- Simple reviews – including the client’s name and photo and their opinion.
- A carousel of testimonials – which includes designation and business name of the reviewers.
- Social media ratings and comments.
- Links to blogs and vlogs made by happy clients.
- Video testimonials.
Share Review On Product Specific Pages
This strategy is beneficial if you sell products/services on your website. When a potential buyer sees a review right where they are looking for a product, it encourages them to move forward with the transaction.
Reviews on product and landing pages help you leverage the power of human psychology and move customers down the sales funnel. When a customer reads that actual people like them have benefited from your business, it will build their trust, and they are more likely to proceed with the transaction.
Create A Dedicated Testimonial Page
By designing a separate testimonial page on the website by graphic design software allows to display testimonials from various sources in a single place called dedicated testimonial page. This makes it easier for the site visitors to access all the reviews at once and eliminates the need of crowding other pages by including quotes & reviews everywhere.
The ideal strategy to follow here is ‘adding 2-3 client reviews on product pages and redirecting the consumers on the testimonial page.
On the main page, you can arrange the reviews to make it easy for customers to find product-specific reviews they are looking for. You can also place video testimonials of customer stories and link them directly to their website or the platform they have used to share it. This will get you, potential customers, wondering, “this could be me.”
How To Create Feedback Forms For Your Website?
We have shared how you can place the consumer reviews on your website strategically and yield optimal benefits from them.
But, you must be wondering how to get genuine consumer reviews to share on the website? Let us help you with that!
As mentioned above, reviews are beneficial for brand building and search engines. Therefore your review acquisition strategy should focus on both aspects too, and customer feedback forms are the key to achieving this.
These forms should be focused on collecting data that a potential buyer would be interested in while keeping the SEO algorithm in mind.
For example, suppose you are a business dealing in clothes. In that case, your feedback form should ask about all the important factors like – fabric, size, quality, color, whether the item matches the image, etc.
Another thing that you must keep in mind is that there is no need to shy away from criticism. In fact, critical reviews can help you resolve the mistakes and show transparency on your part, which ultimately leads to trust-building.
For SEO benefits, try and keep your review forms as detailed as possible. This will improve the keyword presence and signal the search engines about your product and services.
Finally, let us look at some actionable tips to gain maximum benefits from the reviews added to your website.
Practical Tips For Optimizing Client Testimonials On Your Website
1. Add Consumer Photos
Faceless reviews can do more harm than good to you. Putting a face on the review will make the feedback look genuine and create credibility amongst potential customers. It ensures that these words are written by real people who have benefited from your business.
Hence, the first step of optimizing reviews on your websites is adding thumbnails of your client’s photos along with their feedback. However, it is crucial to seek their permission before doing so.
2. Add A Link To Clients’ Websites
If your customer has a business website or a personal blog, you should link their reviews to their site.
It’s a win-win for all parties involved. Your client gets a backlink, improves their consumer experience, backs up your review, and further increases its trustworthiness, leaving a positive impact on potential consumers.
3. Experiment With Different Content
There is no ‘one-size-fits-all’ strategy for including testimonials on your website. Experimenting with different types of feedback will give an idea about what works best for your target idea and break the monotony of long-form text reviews.
You can try content like video testimonials, social media posts by clients, review blogs, etc., to make the experience more engaging for your site visitors. Furthermore, these content types show that the people behind them are real individuals. Nearly 85% of marketers feel that a video is one of the most powerful ways to attract attention from customers.
4. Use Only Real Testimonials
Today’s informed consumers can quickly determine when a testimonial is fake. This will deteriorate your brand’s image and leave a negative impact on potential buyers. Therefore, use genuine reviews that you own.
You should also avoid pasting reviews from review sites like Yelp, as these sites have the ownership of that content. So instead of copy-pasting them, try linking these feedbacks to the review site.
The Final Note
We hope that this comprehensive guide helps you understand the correct way to get and optimize your client reviews. The process may seem daunting at first, but you will be amazed by the results once you are well-versed with it.