The overwhelming thing about starting any pursuit is knowing where to begin. When companies begin to use SEO, it is difficult for them to figure out what the priority should be and where they should be putting most of their time. For many reasons, at SEOjury we believe that mobile SEO should be the focus of a company.
Smartphones have reached a level of dominance over the last ten years, where now they are at the point of being more important than computers. This is because of the way the consumer has evolved to do nearly everything on their phone. Most people will do all their Google searching in the moment and on the go because the value of instant answers has continued to increase over time.
Knowing this, the mobile version of a website should be the priority for any company. Load times are a very important factor in SEO because of how quickly visitors tend to bounce if something is taking too long to load. It has gotten to the point where 47% of target audiences expect a website to load in under 2 seconds.
If the focus is placed on the mobile website and mobile SEO, the benefits tend to trickle down to the other modes of access, like on a tablet or a laptop computer. You should have a mental model of the different modes that considers the method with the most constraints – mobile – and then has you working on the other methods as each one is perfected.
It has actually been found that with more Google searches taking place on mobile devices than computers, marketers are optimising their sites to improve mobile SEO. 62% of B2B marketers and 51% of B2C marketers have made these changes, and this is expected to continue as the trend gains momentum.
The mobile trend is one that is changing a lot of different industries. The way advertising, content, and communication is occurring is completely different than when computers were the dominant method of information transfer. Because of that, it has become an absolute priority for companies to make sure they are capitalising on this trend as much as possible. In 2017 it is expected that 90% of Internet users will access online content through their phones, and every company wants to ensure they are part of this.
Other things like keyword selection, meta tags, and content are very important, but the big idea is that small changes to how quickly your mobile site loads and how well it displays will have outsized effects on your total SEO efforts and make everything easier in the end. These outsized effects are being captured by SEO companies who charge a certain amount to help companies make sure their websites are in top condition and able to be reached by as many people as possible. The general fees for this are around $750 to $1,500 a month, or $1,000 to $7,500 a project.
This is a crazy amount of money, but when analysed through the lens of extra income over a long period, it makes perfect sense. When small changes can lead to huge returns and someone’s expertise can have a fulcrum effect like that, there is always going to be big money to be made.
As an investment, the payback period will probably come around two to six months as your site begins to reach top rankings. Improving your mobile SEO efforts is one of the most powerful changes you can make to your website and is going to be well worth hiring an SEO expert.