Optimizing Performance With Cold Email Campaign Tools: Our Top 5 Picks

Finding the cold outreach software that best suits your business is crucial for improving your sales. Discover how these tools can be leveraged and which SaaS we recommend here.

Creating engaging email content, monitoring your campaign’s performance, and generating high-quality leads are processes necessary for boosting engagement and improving conversion rates. This makes finding the right outreach tool essential for optimizing your cold email operations to increase sales. To help you the program that works for your business, here’s our top 5 choices of email tools to use for increasing sales.

1. Instantly

G2 Rating: 4.8/5 ⭐ with 3,640 reviews

Instantly is a cold outreach software that aims to assist agencies increase their sales by optimizing vital cold email processes with an easy-to-use platform powered by intuitive AI automation tools.

These tools include a B2B lead finder, to automatically generate leads; a deliverability network with automated warmup, to ensure deliverability and improve account reputation; and an integrated CRM to organize and personalize lead profiles.

All of these features are easily accessible from their campaign manager, which allows you to manage their respective processes and monitor progress with presented key metric insights.

Top Features

• Lead database containing over 160 million verified contacts with advanced filters to accommodate specific target audiences
• AI-driven content personalization to boost client engagement and improve conversion rates
• Automated warmup with Slowramp for improving deliverability and sender reputation
• Visually appealing analytics dashboard for monitoring your campaign’s progress

Pricing

Finding out how Instantly can increase sales is risk-free with a free trial. They also offer three categories of monthly packages to suit your needs. Their pricing breakdown is as follows:

Sending and Warmup

• Growth: $37/month (5,000 emails monthly)
• Hypergrowth: $97/month (100,000 emails monthly)
• Lightspeed: $358/month (500,000 emails monthly)
• Enterprise: Custom (500,000+ emails monthly)

Leads

• Growth Leads: $47/month (1,000 monthly leads)
• Supersonic Leads: $97/month (4,500 monthly leads)
• Hyper Leads: $197/month (10,000 monthly leads)
• Lightspeed: $492/month (35,000 monthly leads)
• Enterprise: Custom

CRM

• Growth CRM: $47/month
• Hyper CRM: $97/month

2. Moosend

G2 Rating: 4.7/5 ⭐ with 709 reviews

Moosend is a beginner-friendly platform for those starting to implement cold outreach into their business. It offers tools to help with vital cold outreach processes such as A/B testing and performance monitoring to help businesses find the perfect campaign strategy.

Moosend offers an easy-to-use newsletter editor with a large library of pre-made templates to design captivating emails to improve engagement.

Top Features

• A/B testing to facilitate effective decision-making
• Intuitive newsletter editor to create engaging content
• AI-assisted personalization
• Campaign data reports to monitor progress

Pricing

Moosend has three subscription plans with the option to be billed monthly, semi-annually, and annually. Their monthly price structure is as follows:

• Pro: Starts at $9/month
• Moosend+: Custom pricing plan
• Enterprise: Custom pricing plan

3. MailShake

G2 Rating: 4.7/5 ⭐ with 299 reviews

MailShake is another AI-powered cold email platform that offers useful features including sending automation, content personalization, and multi-channel sequencing. Their multi-channel sequencing tool allows you to integrate data from cold calling and social media campaigns to use in your cold email operations.

MailShake also offers a built-in calling tool to foster engaging relationships with your cold propsects.

Top Features

• AI-powered content personalization and reply generation
• Automated messaging for LinkedIn
• Integration with most CRMs
• Chrome extension for making calls and finding prospects

Pricing

Mailshake offers three subscription plans to accommodate different team sizes. These plans include:

• Starter: $29/month (1,500 emails/month)
• Email Outreach: $49/month (unlimited emails/month)
• Sales Engagement: $99/month (unlimited emails/month + 10 addresses per account)

4. Flodesk

G2 Rating: 4.2/5 ⭐ with 65 reviews

Flodesk strives to increase sales by providing users with tools to assist content personalization. Its features allow you to build and design emails to capture the attention of your target audience and boost engagement.

Flodesk supplies an abundance of customizable pre-made templates to ensure your emails are visually appealing and well organized.

Top Features

• User-friendly email customization platform for email personalization
• Large template catalogue
• Integration with popular eCommerce and social media platforms such as Shopify and Instagram
• Automated sending schedules

Pricing

Flodesk offers three affordable pricing packages and a custom plan which include:

• Free: $0/month
• Professional: $38/month
• Advanced: $64/month
• Custom: Contact for pricing

5. Campaign Monitor

G2 Rating: 4.1 ⭐ with 709 reviews

Campaign Monitor is a cold outreach platform with the basic features needed to steamline campaign processes. They aim to improve sales with email building, sending automation, and analytics tools to optimize your campaign.

The standout feature offered by this platform is the drag-and-drop email builder allowing users to effortlessly personalize content.

Top Features

• Simplified email journey automation
• Drag-and-drop email builder
• Intuitive performance monitoring dashboard
• Pre-made customizable templates with the ability to build your own

Pricing

Campaign Monitor offers straightforward pricing customizable to the amount of leads you wish to use. Here are the prices for their features without the lead database:

• Free: $0/month
• Lite: $16/month
• Essentials: $3.9/first month, $39/month afterwards
• Premier: $215/month

Key Takeaways

Pressed for time? Here is a quick breakdown of what’s discussed in this article.

• Creating engaging email content, monitoring campaign performance, and generating high-quality leads are vital processes for increasing sales by improving your campaigns performance.
• Our top picks for email tools to optimize your cold outreach campaign include Instantly, Moosend, Mailshake, Flodesk, and Camapaign Monitor.
• Instantly is an all-in-one platform for enhancing the vital aspects of your campaign with features like automated data analytics, content personalization, sending habits, and high-quality lead generation.
• Moosend is great for beginners with easy-to-use personalization tools including customizable templates and a newsletter builder.
• Mailshake provides users with integrative tools such as Chrome extensions and a built-in calling feature to bridge your marketing channels.
• Flodesk is perfect for businesses who want to streamline email personalization with a large library of custom templates.
• Campaign Monitor features an intuitive performance monitoring dashboard which aims to provide key data insights to use when developing your campaign strategy.