Omnisend vs. Klaviyo: Which Is the Better Long-Term Investment for Ecommerce?

Every online store owner needs a highly reliable marketing platform to connect with customers and increase daily sales. You want software that works perfectly right now and easily handles your audience as it expands into the tens or hundreds of thousands.

Many people compare Omnisend and Klaviyo when they search for the absolute best long-term option for their business. Both platforms deliver strong tools designed specifically for online stores and customer communication, but you need to look closely at the pricing structures, available features, and hidden costs to make an informed financial investment.

Here’s a brief overview before we get started: Omnisend provides an advanced system that remains powerful without being clunky. Brands of all sizes constantly rely on Omnisend because it delivers deep functionality inside a very clean user dashboard. Klaviyo targets highly technical teams who want to build extremely complex data models and run predictive analytics.

Free plan value

Testing an email platform thoroughly before you buy a monthly subscription makes perfect sense for any business owner. Both Omnisend and Klaviyo offer dedicated free plans for users who have up to 250 contacts on their list. You can send up to 500 emails per month on either platform without paying a penny. The similarities between the two platforms, however, end right there.

Omnisend gives free users unrestricted access to nearly every single feature available on the paid plans. You get a complete library of professional email templates that allow you to effortlessly design campaigns for your customers, and you can use AI tools to organize your audience or write email copy using simple text prompts.

Omnisend also includes a highly convenient product picker tool right inside the email builder, which allows you to pull items from your store directly into your emails in a matter of seconds. If you have any questions about how it works, you can contact 24/7 live chat and email support, and a real human agent will come to your aid. You can reach customer support within minutes anytime you need assistance with a campaign.

Klaviyo restricts many core features on its free plan and limits what you can actually accomplish. You can use the basic email builder and set up standard automation flows for your store, but you miss out on the most advanced tools until you decide to pull out your credit card and upgrade to a paid tier.

Klaviyo heavily limits your access to customer service as well. Free users only receive email support for the first 60 days after they create their new account. Once that initial period ends, you must rely entirely on help center articles and YouTube videos to get help.

This complete lack of human support can cause major frustration when you encounter technical problems, especially knowing that Klaviyo is a more technical platform in itself, compared to Omnisend.

Omnisend values your experience right from the start and gives you everything you need to succeed. You get the perfect opportunity to build a complete marketing strategy at zero cost, which is why Omnisend is good for any business regardless of its size.

Subscription cost comparison

Your subscriber list will naturally grow as your marketing efforts succeed and attract more customers. As a result, you need to understand how your monthly bill changes as you scale. Klaviyo becomes very expensive very fast, especially if you enter the tens of thousands of subscribers. Omnisend keeps your costs highly predictable and affordable as you scale your brand further. First, let’s look closely at an online store with 5,001 – 5,500 active contacts.

Klaviyo charges $110/month for their cheapest Marketing plan, which includes 24/7 email support with 1-2 days response time, and 24/5 live chat support, with weekends only available on the Professional tier that starts from $500/month. Aside from that, you get access to AI features, predictive analytics, and more data.

Omnisend charges $88/month for their cheapest Standard plan, which comes with 24/7 priority live chat and email support, 66,000 emails per month, unlimited web push notifications, and AI forms.

Now, let’s see how the price gap changes if we step into the tens of thousands of subscribers. Let’s look at 50,001 – 55,000 contacts.

Klaviyo’s monthly price becomes $790, and all the features remain the same. Omnisend’s monthly price stands at $450, and you get a dedicated account expert as a bonus for reaching the $400 milestone.

With Omnisend, you save hundreds of dollars every single month and thousands of dollars over a full year. You can invest those massive savings back into your product development or new advertising campaigns to grow your revenue or subscriber count.

You gain all the marketing horsepower you need to run sophisticated campaigns without overspending dramatically every month, and the interface stays intuitive and easy to navigate even with the most advanced account setups. Omnisend continuously proves that professional marketing software can be powerful without being clunky.

Migration

If you’re already using some other email marketing platform, it means you’ll need to migrate all your data from one place to another.

Klaviyo relies heavily on a network of expensive agency partners for account migration. If you don’t want to pay and would rather do it yourself, you have to read long documentation files to figure out how to move your data safely. Even then, it comes with the risk of losing some of your data along the way.

You might decide to hire a technical expert to do the heavy lifting for you. That expert, however, will charge a heavy fee to transfer your contacts and set up your workflows properly.

Omnisend eliminates these massive setup costs completely. It offers a unique migration service specifically designed for large, growing brands. Omnisend assigns dedicated in-house migration specialists to your account when you sign up for a $250 or higher monthly plan. These experts handle the entire move from Klaviyo to Omnisend completely for free within 5 business days.

They transfer your subscriber lists, rebuild your welcome emails, move your segments, templates, and more. This massive benefit makes Omnisend a top choice for large, growing brands that require a perfectly smooth transition without doing all the leg work.

SMS pricing and reach

SMS marketing is especially useful for occasional urgent messages prompting the user to buy. While it’s important not to abuse this channel, having it in your arsenal is essential for growing businesses.

Omnisend provides global SMS reach, allowing you to reach customers in nearly every corner of the world. You get $1 of free SMS credits to try, and then you can top up these credits in either small or large batches, depending on your choice. If you don’t use all of your credits by the end of the month, they transfer to the next month, so you can use them up later.

Klaviyo is limited to 18 countries when it comes to SMS, so it’s not the ideal option for scaling businesses that go beyond borders. Also, the billing model is far from perfect, as you can only buy the credits in expensive blocks, and if you have some leftover credits once the month ends, you’ll lose them.

Omnisend vs. Klaviyo: Verdict

Choosing the right email marketing platform strongly impacts your store performance for many years to come. You want a trusted tool that delivers high value, reliable performance, and predictable monthly costs.

Klaviyo offers a deep level of data analysis for highly technical teams who love building complex reports, but it also comes with a very steep learning curve and demands a massive monthly budget as your store grows.

Omnisend provides the perfect balance for consistent ecommerce success and long-term brand growth. You get a reliable platform that effortlessly handles high-volume sending for large, growing brands, and the user interface remains convenient to navigate on a daily basis. You can launch marketing campaigns and complex sales automations in just a few minutes with templates, or build your own logic.

Aside from that, you save thousands of dollars every year if you have 50k+ subscribers, get free migration services, and can leverage 24/7 priority live chat or email support at all times.