A WordPress blog can be incredibly useful for promoting content, engaging with readers, building brand reputation, and generating traffic for your website. To reap these benefits and more, it’s important to choose an effective name for your WordPress blog. It is the first thing visitors will see after all. Unfortunately, there are certain mistakes that many people make when selecting a name for their WordPress blog that can have undesired consequences.
Here are 3 mistakes to avoid when choosing a name for your WordPress blog to ensure a successful launch.
Don’t Use Your Own Name
One mistake people make when coming up with a name for their WordPress blog is using their name. While this may seem like a good idea, in reality, it can be very limiting. First of all, it makes it difficult for potential readers to remember the blog’s name and even more so if the blogger has an unusual name. Secondly, it restricts the potential topics of discussion as readers may associate the blog’s content solely with that individual rather than with more general topics.
This can be especially problematic if you plan to invite guest bloggers or have multiple authors for your blog.
Think About the Future
Another mistake to avoid when choosing a name for your WordPress blog is not thinking ahead. While it can be tempting to come up with a clever pun or witty phrase, it’s important to consider how the name may sound in a few years. Trends and fads change, so what might seem clever today may not be relevant in the future. Choosing a more timeless name will ensure that it remains relevant for years to come and doesn’t leave you with a dated blog name that is difficult to market.
For example, a blog named “Fashionista” may be popular now, but as trends change, people may no longer associate the name with fashion. It would then lack relevance and be difficult to market.
Not Checking for Similar Names
Another mistake to avoid when coming up with a name for your WordPress blog is not checking for similar names. This is important because it ensures that you won’t be infringing on anyone else’s copyright or otherwise creating confusion between different blogs. It also helps with SEO, as having two websites with the same name can lead to one being drowned out by the other on Search Engine Results Pages (SERPs).
Let’s say you want to name your blog “Techy Talk” but fail to check for similar names. You may be disappointed to find that there is already a blog called “Tech Talk,” that has been around longer than yours as this means that when people search for your blog they’ll likely find the other instead of yours.
It’s important to take extra care and consideration when choosing a name for your WordPress blog. Avoiding the mistakes listed above will help ensure that your blog has an effective, memorable, and timeless name that won’t infringe on any existing copyrights.