Unless you already work with a language community other than English, you may be surprised to find out that only a minority of Internet users use English.
The Language Breakdown of Internet Users
Sure, most of them speak it to an extent but offering them content that is suited to their language needs can drastically change your visitors’ profile and number. The most recent example that has echoed through the online sales community is eBay.
By assessing the Latino part of their shopper community, they could boost their sales to that community by simply introducing AI translation from English to Spanish.
Language and Your Niche
Irrelevant of your niche, your website should offer content in at least the holy trio of Internet languages: English, Spanish, and German.
Depending on where you are, you may also localize (not simply translate) for your local community, especially in lower-income countries where a small minority speaks English.
This can have incredible benefits for your website. What follows are the top 8 language translator WordPress Plugins for a Truly Multilingual Website.
1. Hire a Real Person
3. Loco Translate
7. Weglot Translate
Hire a Real Person
Although it may be considered demode and costly, hiring a real person, especially someone knowledgeable in the topic, is probably the best way to go. There are transcript translation services that can do wonders with your spoken recordings.
AI translators are very good with technical text full of numbers and percentages. However, a real person can translate the hues and word games, as no bot will be able to do in the foreseeable future.
GTranslate is a useful Translation tool that can be integrated with Google Analytics. If you run a larger website, with hundreds of posts to be translated, this is the way to go.
Being able to join a community of over 200,000 + users speaks volumes of the quality it delivers. Right to left and left to right languages are supported by this app.
Loco Translate is an automated translation tool that offers translation of native content, as well as comments and references. Loco Translation offers unlimited free translations and support forum translation as well.
This is the best tool to use if your blog posts get many comments that are difficult to dig through and may compromise your Google rankings.
WPML or WordPress Multilingual Plugin offers translation to over 40 languages. Not only this, but it also offers localized versions of these same languages, so your Spanish-speaking Mexican visitors will be able to read in Mexican Spanish. The plugin offers integration with WooCommerce and can translate other plugins as well.
Polylang is a free WordPress multilingual plugin. It is compatible with SEO plugins and can translate menus, widgets, and URLs in addition to the content translation.
The ease of use and easy-to-navigate UI make this plugin the perfect solution for smaller websites, run by a single person who needs to translate to multiple languages.
TranslatePress is another great but free translation tool that you can use to create your own multilingual website.
The tool offers SEO optimization for multiple languages so that you are sure that your content stays relevant on Google even if you do not speak the language and cannot hire anyone to localize optimization keywords for you.
Weglot is probably the most professional tool on this list of tools to make a multilingual website. Needless to say, this plugin comes with a premium version too and the prices vary from EUR 99-4990 per year for Enterprise users.
If you have very specific language needs and need to have content translated to a multitude of languages, the Premium version of this WordPress plugin is the way to go.
MultilingualPress does not joke with pressing you to make more websites. In reality, what this plugin does is enable you to create multiple websites and dedicate each of them to one Language.
Although it may seem like too much work, being able to optimize your website this way should result in faster loading speeds and a smaller bounce rate. So fat, this is the only WordPress Plugin that has this ability.
Being able to speak to a diversified online audience is the best next thing to being able to properly optimize your online content. With the majority of Internet users not being able to speak English, having the best business plan should also include having a multilingual WordPress website.
As more people have a reliable Internet connection than anyone, being able to cross language boundaries is the way to go.