How Zelt Built Their Website on WordPress: A Case Study in HR Software Excellence

In today’s digital era, having a robust online presence is crucial for any business, especially for companies specializing in HR software.

Zelt, a leading HR software vendor, understood this necessity and chose WordPress as their platform of choice. This article explores how Zelt built their website on WordPress, the process they followed, and the benefits they reaped from this decision.

Why Zelt Chose WordPress for Their HR Software Website

WordPress is renowned for its flexibility, ease of use, and extensive customization options, making it an ideal platform for businesses of all sizes. For Zelt, the decision to use WordPress was driven by several key factors:

1. User-Friendly Interface: WordPress’s intuitive dashboard allowed Zelt’s team to manage and update content effortlessly without needing advanced technical skills.
2. Customization and Scalability: With a vast library of themes and plugins, WordPress provided the flexibility to customize the website to fit Zelt’s brand and scalability to grow with their business.
3. SEO-Friendly Features: WordPress is built with SEO in mind, offering numerous plugins and tools to optimize the website for search engines, crucial for attracting organic traffic.

The Website Development Process

Building a website on WordPress involves several steps, from initial planning to final launch. Here’s a detailed look at how Zelt executed this process:

1. Planning and Research for the HR Software market

   Before diving into development, Zelt conducted thorough research to understand their target audience, competitors, and industry trends. They outlined their website’s goals, identifying key features and functionalities that would enhance user experience and drive engagement.

2. Choosing the Right Theme and Plugins

   Zelt opted for a professional, responsive WordPress theme that aligned with their brand identity. They prioritized themes known for their clean code, SEO optimization, and mobile responsiveness. Additionally, they selected essential plugins to enhance functionality, including:

   • Yoast SEO: For on-page SEO optimization.
   • WPForms: To create user-friendly contact forms.
   • Elementor: For a drag-and-drop page building experience.
   • WP Rocket: To improve website speed and performance.

3. Designing the Website for easy User Experience

   Using Elementor, Zelt’s design team crafted a visually appealing and functional website. They focused on creating a clean layout with easy navigation, ensuring visitors could quickly find information about their HR software solutions. Key design elements included:

   • Homepage: A compelling hero section with clear calls-to-action.
   • Product Pages: Detailed descriptions of their HR software features and benefits.
   • Blog Section: Regularly updated with informative articles on HR trends and best practices.

4. Content Creation and Optimization for Customer Support

   Content is king, especially in the competitive HR software market. Zelt’s content team created high-quality, SEO-optimized content to drive organic traffic and engage visitors. They focused on:

   • Keyword Research: Identifying relevant keywords and incorporating them naturally into the content.
   • High-Quality Blog Posts: Providing valuable insights into HR software and industry trends.
   • Case Studies and Testimonials: Showcasing success stories and customer feedback to build trust and credibility.

5. Testing and Launch

   Before launching, Zelt rigorously tested their website to ensure it functioned seamlessly across all devices and browsers, and in particular works frictionless in the context of employee onboarding. They checked for any broken links, optimized loading speeds, and ensured all forms and interactive elements worked correctly. As part of this, they also integrated desk allocation software to make it easier for employees to find and manage their workspace during onboarding.

6. Post-Launch Optimization

   After the launch, Zelt continued to monitor their website’s performance using tools like Google Analytics and Search Console. They regularly updated content, implemented feedback, and made necessary adjustments to improve user experience and maintain high SEO rankings.

Benefits of Using WordPress for Zelt’s HR Software Website

Building their website on WordPress provided Zelt with numerous advantages:

• Cost-Effective Development: WordPress allowed Zelt to create a professional website without the high costs associated with custom development.
• Easy Maintenance: The user-friendly interface made it simple for Zelt’s team to update content and make changes as needed.
• Enhanced SEO: With built-in SEO features and plugins like Yoast SEO, Zelt could effectively optimize their website for search engines.
• Scalability: As Zelt’s business grows, WordPress’s flexible architecture allows for easy scalability and addition of new features.

Conclusion

Zelt’s decision to build their HR software website on WordPress proved to be a strategic move that facilitated a smooth, efficient development process and resulted in a powerful online presence. By leveraging WordPress’s extensive capabilities, Zelt created a website that not only showcases their innovative HR software solutions but also drives engagement and growth. For any HR software vendor looking to build or revamp their website, WordPress offers an ideal platform to achieve success.