Any digital marketing strategy must include search engine optimization (SEO) in the 2020s decade. Improved website or webpage visibility in search engine results pages (SERPs) for relevant keywords or phrases is the aim of SEO. The number of people who visit your website via organic (or unpaid) search results is referred to as organic traffic. In this article, we’ll discuss how to measure the success of your SEO efforts through organic traffic.
Steps To Follow To Evaluate SEO Results
Define Your Goals
Setting goals is the first step in determining whether your SEO efforts have been successful based on organic traffic. What are you hoping to accomplish with SEO? Do you want more people visiting your website? Do you want your search engine rankings to rise? Do you want to increase sales or lead generation? You’ll be better able to gauge your success if you clearly define your goals.
Set Up Google Analytics
Setting up Google Analytics is the next step in gauging the effectiveness of your SEO campaigns through organic traffic. A free tool that offers website owners insights into their website traffic – Google Analytics. It monitors user behavior, website traffic, and other metrics that are essential for gauging the effectiveness of your SEO campaigns.
Track Organic Traffic
Tracking your organic traffic is the third step in determining how well your SEO efforts are working through organic traffic. Organic traffic refers to visitors who arrive at your website via unpaid search results. Go to Google Analytics and select “Acquisition,” “Overview,” and “Organic Search” to monitor your organic traffic. This will demonstrate the volume of traffic that comes from organic search results to your website.
Monitor Your Keyword Rankings
Monitoring your keyword rankings is the fourth step in determining the effectiveness of your SEO efforts through organic traffic. The positions your website or webpage takes up in the SERPs for particular words or phrases are known as keyword rankings. You’ll be able to see how your SEO efforts are affecting your search engine visibility by keeping an eye on your keyword rankings.
Analyze Your Website Traffic Sources
Analyzing your website’s traffic sources is the fifth step in gauging the success of your SEO efforts through organic traffic. The channels that direct visitors to your website are known as website traffic sources. Search engines, social media, email marketing, and other sources are examples of these sources. You can determine which channels are bringing in the most visitors to your website and modify your SEO strategy by looking at the sources of your website’s traffic.
Analyze User Behavior
Analyzing user behavior is the sixth step in gauging the success of your SEO campaigns through organic traffic. The way users interact with your website is referred to as user behavior. This can include their activity on your website, such as how long they stay on each page and what they click on. You can determine which pages and content are generating the most engagement by examining user behavior, and you can then modify your SEO strategy accordingly.
Measure Your Conversion Rates
Measuring your conversion rates is the seventh step in measuring the effectiveness of your SEO campaigns through organic traffic. Conversion rates are the proportion of website visitors who complete a particular action, like making a purchase or filling out a form. You can determine how your SEO efforts are affecting your bottom line by tracking your conversion rates.
For any company looking to increase its search engine visibility and website traffic, tracking the success of your SEO efforts through organic traffic is essential. You can more accurately measure the success of your SEO efforts by following the steps defined in this article.