If your website is going to be successful, then it’s got to be able to engage people. Whether you’re an e-commerce store, a news website, or a blog, the key is to get people spending time on your pages, and navigating throughout the website. When you do this, you’re going to find you convert on a lot more of your goals.
Earn People’s Clicks
People are generally going to come to your website because they’ve seen a link with a title and description and clicked it. This is the point where engagement begins, so the titles and descriptions you use are going to set expectations and play a part in how long people spend on your page.
This is why it’s always important to work on your titles and descriptions to make sure they’re accurate, but also that they build some kind of anticipation. Grab people’s attention and get them excited for your content.
Fast Load Speeds
Slow load speeds are your enemy when you’re trying to boost engagement. Every second your site spends loading, your bounce rate increases, and these are people you’re missing out on completely.
Make sure you’ve got a fast hosting package, are working with a good theme, and are making basic optimizations so that your site loads as quickly as possible If your pages take too long to load, then people are much less likely to engage with your content.
Deliver on Your Promise
There’s no cheating the system. You can’t bring people to your page with one promise, and then try and sell them something else. People want to see a page that resembles the link they clicked on, and if they don’t see it, then they have no reason to stay and engage.
Boosting engagement isn’t about shady tricks, it’s about drawing people in by answering their questions and solving their problems through quality content, and part of this is delivering on your promise.
Make sure your articles are completely relevant to the titles.
Answer the Question Early
Your page might deliver on the promise of its title, but if it doesn’t do so early enough, then people are going to feel like they are wasting their time. For this reason, it’s important to address people’s concerns early on, preferably in the first paragraph.
You might think you would get people to read for longer if they can’t quite find what they’re looking for, but this isn’t necessarily the truth. It’s so easy to get information on the internet, so people know if they go straight back to Google, then they can quickly find what they’re looking for. This means you miss out on the traffic while someone else benefits.
The art is to answer the basic premise of the article early on, but draw people in with the extra details you can offer them.
Make Use of Multimedia
Different people look for different things from your web page, so it makes sense to offer a variety of options. Given the popularity of YouTube, it’s safe to say that video content is pretty popular, so why not give your visitors this option?
There are many people out there who would much rather watch a video than read an article, so cater to them. There are lots of apps that can help you quickly turn your articles into professional looking videos, so give people both options.
Break Up Your Text
Even if the people coming to your website are looking for in-depth texts, they also want something that’s easy to read.
The vast majority of people skim read when they come to a website, so they’re looking for little bits of information that catch their eye. If your page is just one big block of text, then there’s going to be nothing to catch someone’s eye.
Instead, you need to break up the text, and include accurate, but again, eye-catching H2s, and 3s. These subheadings can pique someone’s interest and draw them into reading for longer.
Make Navigation Easy
When you’ve wowed someone with your great content, then you want to make it as easy as possible for them to take their next step. Part of this is having a good navigational system that allows them to find exactly what they’re looking for on your website.
A good theme will allow people to effortlessly click through your site, finding the information they need, and engaging with your business in a positive way.
Good Internal Linking
Don’t just rely on people to search through your website for what they’re looking for; guide them to the content you know they will like.
If you’re writing good articles, then you understand what your audience is looking for, and are perfectly placed to guide people to the next piece of content they might enjoy. Show people why they should click to another article, and guide them through your website with internal linking.
The more pages people click to, the more your engagement is going to go up.
SEO is a great tool to bring in traffic, but you’ve got to make sure it’s targeted.
If people are coming to your page and not getting what they expected, then they’re not going to engage with it properly, and this will hold your rankings back.
Working with an SEO agency like clickintelligence.co.uk, you can make sure your SEO is perfectly optimized, allowing you to bring in more engaged traffic.
Focus on Quality Content
If your content is low-quality, then you’re simply not going to be able to hold people’s attention. There’s so much information available on the internet, and people know they don’t have to settle for second-rate content.
To maximize your engagement levels, you’ve got to have high-quality, in-depth content, otherwise it’s just not going to be possible. Good content will unlock better rankings, boost lead generation, and bring in more sales, so there’s no reason not to be investing in it.
Perform a content audit, and ask yourself if your pages offer the user enough value. If the answer is no, then you’ve got a great opportunity to boost engagement.