One thing that anyone working on a business strategy should know is how to convert people. This is possible by generating interesting, curiosity-driving and relevant content that inspires the customer to share it, thereby, marketing your brand inevitably and seamlessly. But the trick is to come up with innovative solutions to make marketing strategies memorable for the masses. As a strategist, you should aspire to increase the numbers and statistical findings of the company. And for this, you need to churn out some really good content.
Why content marketing?
Content marketing has become the mainstream and has taken the driving seat in the marketing scenario. Owing to the fact that marketing has become largely digital, producing good content has become indispensable. In addition to this, with the audience attention span reducing to a meager matter of seconds, producing highly relevant content with the most inspiring underlying message is now of paramount importance. Whether it is about coming up with a blog entry or video content, content is now omnipresent, and the ubiquitous content is demanding innovation and spark to attract the customer. The businesses owners who are unable to fathom the significance of content are facing the dilemma of losing out in the competition. Content writing can easily be compared to bait to lure the customers but in a way that it makes proper sense while it is not going overboard with the marketing of the brand. Understandably, each blog post has to be written in a professional hand but should be relatable and addressing a major aspect that pertains to the majority of the customers to truly turn out to be a winner. Content writing is an art that is now being tapped in the marketing industry.
An aspect of content writing that can never be underestimated is storytelling. Internet is replete with stories and with the advent of social media; a constant search for some of the most interesting stories has become a never-ending quest. Stories have been a favorite amongst humans since the beginning of time. The need for satiating the customer’s quest for stories that deliver on the right emotional quotient has become even more important, especially now when storytelling has entered the corporate structure. Pertinent stories can be a game-changer for the brands and fortify their images instantly.
It is of no surprise that the most memorable marketing campaigns have actually centered around stories only. Whether it was the “Got milk” campaign or the Nike’s “Just do it” strategy, the success was driven by the compelling and pertinent stories that customers could easily relate to and sympathize with. It is not just the emotional aspect of the story that tugs at the heart of the viewer but also can be tickling their funny bones. In either case, the main idea is to make the brand much more accessible in the eyes of the customer without even promoting it directly, which can be harnessed through the beauty of storytelling.
2. The need of the hour
Content writing requires some of the best writers worldwide to come up with compelling ideas to feature on the websites. Hence, companies are on a constant lookout for great writers, which can be highlighted by the potential writers in their resume through Resume plus. However, writing has never been as lucrative as it is in the current scenario owing to the fact that attracting people’s attention within the first few seconds is no less than true genius and is a subtle art. Only the writers with the highest caliber can drive true results and become an asset to the companies.
3. Customer oriented
Content is ubiquitous, so the idea is to make it stand out from the crowd. Even if it is present in a few sentences or an entire video, the main requirement is to make the reader actually stop and go through it to listen to the brand’s voice. Unlike the older times, the customer is now the boss, and it has become a constant fight to attract the attention of the same amongst the companies. This is the main reason why the marketing strategies in the current times are based solely on content writing.
The best strategy is basically the simplest strategy. It is this simplicity that companies frequently overlook or are unable to grasp themselves, let alone present it in front of the customer. The most successful stories do not keep the brand at the center; rather, it is the story and the idea that is the focal point. The brand is simply put in the subtlest manner in the story to seamlessly gel with the idea and bind itself firmly to the story while staying on the sidelines. Marketing is no longer about the brand; now, it is more about grabbing the attention of the customer, making them stop, go through your content, and then share it.
5. Customers are the driving force
By sharing the content digitally, customers themselves become the marketing agents for the company without even realizing it. It is through this art of sharing that is truly defining the success of a marketing campaign. The more the number of shares higher is the success ratio of the campaign. When the customers themselves share the content, it reaches out to an even wider and an unprecedented section of the society, which inevitably adds to the popularity of the brand. No wonder the companies are constantly striving to churn out the content that is indeed shareable.
Content is now the driving force behind the successful marketing strategies, and companies are regularly brainstorming ahead of time, yet some brands are getting caught in redundancy and duplication. It is the innovation and leveraging the uniqueness of their brand with the content that truly makes them stand out and avoid plagiarism. The companies need extremely creative teams to back their content writing and marketing, and this is true for even for the biggest of the brands. Behind each piece of successful content writing lies a highly creative mind, and it is this aspect that will enhance the marketing strategy of the companies going forward from here.