According to Neilson survey, an average user visits 89 websites each month. Now, while this number may seem impressive keep in mind that while an average user spends 27 hours a week online, most of these websites are lucky if they get more than dozen seconds.
Same as in the real world, the first impression is crucial and if you want to improve the chances of your own platform you need to find an appropriate strategy for such a task.
Speaking of numbers, seeing how over 27 percent of all internet content is managed in WordPress (WP) we will mostly focus on features that this particular CMS has to offer. With this in mind, here are six web design tips that you might find extremely useful.
According to one metric, it takes less than 5 seconds for a person to pass a verdict on whether your site is worth their time. Because of this, you need to capture their attention from second one.
The easiest way to do so is with a video background. Still, you can’t put something random behind just so you can make your website appear more vivid. Look for something industry specific if you are about to reach the desired effect.
Showcase Your Products and Services
Even though a portion of your visitors will stumble upon your website on accident, more often than not, this won’t be the case.
People who come at your website want to know more about the products or services you have to offer, which requires an adequate showcasing.
One of the best ways to demo and show your products and services is through shoppable videos. You get to show the best features and your customer gets easy access to all the necessary information and can be directed straight to the checkout.
This needs to start at your homepage, but it can be a double-edged sword. While you need to show what you’ve got, you don’t want to overcrowd the homepage so that it become unseemly.
Try to limit yourself to a product per category and in this way encourage your visitors to look for more.
Focus on the Speed
There is nothing that will kill the user experience as quickly as a long loading time. Luckily, there is a couple of things you can do about it.
First, you need to look for a web host who can follow up with your needs. Second, you need to limit the amount of multimedia you use on your website.
Sure, having animation, videos and interactive layout is great, but slowing down your website because of it is seldom worth it. If you ever find yourself in a position where you have to prioritize, always choose speed.
Optimize for Mobile
According to Google, since 2015 the great majority of internet searches are conducted by mobile rather than desktop users. This means that if you fail to take this major demographic into consideration, you are in for a bad time.
The font and the size of the images need to be optimized for mobile users, while the scrolling needs to be mobile-friendly as well.
Overall, this can take as little as five minutes of your time, but for some of your visitors it can be a deal-breaker.
This step in particular can be quite controversial. On one hand, it can potentially make your page a bit longer to load and not everyone is thrilled with this idea, but in terms of overall impression it can be quite significant.
The right tune in the right context can enhance the overall impression that visitors have of your page. Seeing how this is what you’re after in the first place, such a thing is always worth consideration.
Finally, keep in mind that your company already has its identity, so it might be worth your while to include it into the design. You have probably already decided on the company color so why not make it into a major theme of your design.
Furthermore, your logo can be the focal point of the page, so that its visitors can see who they are dealing with since the moment of their arrival. This doesn’t have to be anything flashy or complex in order to be memorable.
The best thing about the abovementioned six is that none of these tips are that hard to enforce or keep up with. The final choice is all yours, whether you decide to go with all six of them, look for few more ideas or completely ignore half the list.
Here, there is no right or wrong, only right or wrong for your website. It is your job to be the judge of that.