Building Your Brand: 8 Design Tips for Your Shopify Store

Your Shopify store design impacts your business because your website is the first point of contact with customers. When customers have a good first impression of your store, they are likely to purchase from you. Designing a functional Shopify store requires a huge input of time, resources and effort, especially for new Shopify merchants. This blog will guide you on how to build your brand by outlining 8 design tips for your Shopify Store.

1. Know Your Product and Customers

   Understanding your product and customers builds an outstanding brand identity and helps you stay ahead of your competitors. Knowing your product will help you cultivate excellent values, goals and mission for your business. Besides, understanding your customers will help you know what they are looking for in Shopify stores. You should use your brand voice and visual identity to give customers the information they need, making it easier for them to buy from your store.

2. Hire Professional Shopify Design Services

   Designing a Shopify store is much more than the design and visual elements. You need to select an appropriate theme, optimise for search engines and mobile, ensure your site’s navigation is smooth and choose appropriate tools and payment options. The overall Shopify design process requires skills, effort and time. If you aren’t conversant with the whole process, you can hire a reputable Shopify Plus agency to offer professional Shopify store design services. In the end, you will get an outstanding website that offers your customers a unique and immersive e-commerce experience.

3. Choose the Correct Theme

   Your Shopify store’s theme directly impacts how your website appears to your clients. The web design informs your customers’ first impression of your store, so you need to choose the right theme to make them stay and purchase. Shopify offers you free and premium themes that you can choose from for your business and create an amazing user experience. The price of the premium themes ranges from $140 to $180.

4. Utilise Apps to Design Your Store

   Shopify provides several apps you can use to add features to your site and improve your customers’ user experience. Some of the Shopify app categories include:

   • Marketing and conversion
   • Sales channels
   • Orders and shipping
   • Store design
   • Finding products
   • Selling products
   • Store management

   For the best results, utilise only a few apps to make your site clutter-free and increase the loading time of your store’s pages.

5. Use Visuals and Appropriate Copy Content

   Adding excellent visuals of your products helps your customers create excellent mental pictures of an item before they order it and see it in reality. Ensure you use high-quality photos and videos that capture all the angles of your product.

   Besides the media content, ensure you use appropriate copy or word content for your products. Your product descriptions and written sections should be easy to understand and well-optimised for search engines. Use appropriate keywords and optimise your content appropriately to boost your site’s visibility and generate organic views and clicks.

6. Ensure Your Store Loads Quickly

   Customers love a fast-loading site, and they are likely to go through with a purchase if they can quickly navigate through your site’s pages. Use online tools to check your site’s load time and work to ensure you give your customers the best user interface experience.

7. Make Your Store Mobile-Friendly

   More and more customers prefer to shop on the go, so designing a mobile-friendly Shopify store has become necessary to thrive and improve sales. Ensure you optimise your store design for diverse mobile devices to offer customers an amazing shopping experience.

8. Build Credibility by Adding Social Media Buttons

   Another crucial Shopify design tip is adding elements that allow your existing customers and leads to connect with your business. One great way to achieve this is to add social media buttons to your store’s site. Establish an online presence on all the major social media platforms so that your Shopify leads can follow you and interact with your business. This helps to build credibility and trust for your brand.

Conclusion

The Shopify store design tips in this article will help you create an outstanding store or spruce up your existing one. A custom Shopify store gives you a unique brand identity, allowing you to get ahead of competitors and drive more sales.