It’s the law
Privacy policies let users know how their data will be used. They also ensure that companies are transparent with users about the information they collect and how it’s being used.
More data control
Privacy policies help your users feel in control of their data.
Avoid legal action
- The purpose of the policy.
- Who is covered by the policy?
- How do you collect information from users and other sources, such as cookies and third parties (e.g. Google Analytics)?
- How do you use the information that you collect, including for advertising purposes?
- The third parties with whom you share the data. For example, if you’re sharing information about someone who has signed up for an account on your website or with an app developer on your platform, it’s important to let them know who those third parties are (and what kind of data is being shared).
- What security measures do you have in place to protect against unauthorized access or disclosure of your user’s information, including whether you encrypt such data?
- How can users access and change their personal information? You may also want to explain any limits on this right as well as any steps required for users to exercise this right.
- How can users contact you about privacy issues that concern them? For example by phone or email address—and whether there are alternative ways they can submit a question or complaint through channels such as social media platforms used by your organization.
- Be clear and concise. Avoid legalese at all costs. Speak directly to your audience in plain language.
- Make it accessible from every page of your site that collects personal data. E.g. by linking to the policy on the website’s footer.