A website design can make or break your business. It can either attract or repel potential customers. And so, it’s crucial to use the right design tips. It can make your website look visually appealing while encouraging visitors to take specific actions. Besides, an impressive design can increase traffic and lead to more conversions.
However, it takes a carefully planned approach to achieve this. Effective website design involves considering the entire visitor journey and experience — it’s not just the site’s appearance that improves conversion rates. Therefore, here’re five ways to make your website stand out.
Consider Information and Visual Hierarchy
Visual hierarchy is a crucial concept in good website design. It’s where you arrange elements to show their importance. The most important aspects should be the biggest and brightest to catch visitors’ attention.
When it comes to web design, leading providers place the most crucial information at the top of the page and fewer critical statements further down. As a result, you must understand and arrange the essential news to create a clear visual hierarchy.
If you do not highlight the vital information, you may confuse your visitors about where to navigate or what actions to take — this confusion can negatively impact the site’s performance.
Therefore, focusing on information and visual hierarchy is one of the essential web design tips to make your website design stand out.
Add Movement and Animation
An essential design tip to make your site stand out is to keep your site dynamic and engaging. Unlike a static book page, website visitors crave interaction and excitement. So, it’s crucial to incorporate subtle animation elements and movements into your design. It would help if you understated these enough not to distract but to be impactful enough to bring them to life.
When incorporating visuals into your site, consider how you can enhance them with movement and animation. These simple web movements can significantly improve the user experience and make design elements pop.
Unfortunately, many websites are still static and lack this critical component. But adding some animation will make it stand out and leave a lasting impression on visitors.
Make it About the User
One of the most crucial web design tips is to prioritize the user. It would be best to design your website with the user in mind and not just for yourself. Every aspect of your site should focus on providing them with value.
Therefore, it is essential to understand your target audience, their problems, and what they want to do. For instance, when designing your website, you may consider using visuals and imagery to appeal to your users.
Moreover, ensuring your website is mobile-friendly is crucial since most traffic will come from mobile devices. By March 2023, 58.43% of web traffic came from mobile devices. It would help to ensure that you design your site’s mobile version to provide value to users with smaller screens.
It would be best to prioritize micro-actions when creating a responsive web design. It means designing visual elements to encourage visitors to take small actions rather than one big step. Understanding and encouraging these micro-actions is critical to creating a successful site.
For example, it may prompt a user landing on a homepage to scroll further down the page.
Then they may click a link to navigate to a different website section. These actions continue in a series with the help of visual cues and prompts. When designing a website, you must consider the micro-actions you want users to take and guide them through this journey using visuals.
Ignoring this aspect of responsive web design could result in a confusing user experience and hinder your desired outcomes.
Use Colors Wisely
A direct correlation exists between color and feelings, moods, and behaviors. In an insightful post published by Kissmetrics, the psychology of color in conversions was found to play a prominent role in 90% of product assessments. Even though color psychology and theory are an enormous field, you can draw the following core conclusions.
- Blue, purple, and green are popular colors for women. Gray, orange, and brown don’t appeal to them as much.
- Among men, blue, green, and black are their favorite colors. The color purple, orange, or brown does not appeal to them.
- A blue color cultivates trust.
- The yellow color signifies warnings.
- If your company deals with matters of the environment or sells outdoor products, use green.
- There is something fun and impulsive about oranges.
- The color black is a symbol of luxury and value.
- You should use bright, primary colors when calling for action.
Ensure you make good use of this correlation. While doing so, also remember to test. While these rules of thumb are helpful, the devil is in the details.
As a result, you should ensure that you have analytics tools installed on your website and consistently measure your strategies’ effectiveness. It allows you to identify what’s working and what’s not and then change it based on the results.
With the online arena becoming more crowded, it is more than ever crucial for your website to hold on to and convert users. Fortunately, the above tips will help you achieve this. So, why not have the best website design agency implement them for you?
Now is the time to level up your site with the help of a design expert! With their long-term experience, they’ll ensure your visitors have a pleasant browsing experience.