5 Elements of a Home Services Website That Brings in Leads
services to help homeowners build and maintain their homes. However, many lack a substantial online presence, i.e., a proper website.
This article covers the five critical elements of home services websites that are known to generate quality leads. Each element proposes a unique addition to their website, improving online visibility and bringing in more business.
5 Elements That Bring in Leads for a Home Services Website
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Craft a Compelling Homepage
The website home page is where you make a great first impression. Try to keep clutter as low as possible and prioritize a clean interface by using several high-quality visuals that detail your services and benefits. Explain what you do, how long you’ve been doing it, and why it is essential to pick you.
Highlight any USPs you offer that set you apart from the competition. Don’t brag, but don’t be shy to talk about your work. Pair this with clear and concise calls to action to get a quote, schedule a home visit, or navigate your offerings.
Other ways to create a compelling homepage include:
- Using interactive elements (animations, sliders, infographics).
- Using customer-centric language that homeowners can understand and relate to.
- Having clear value propositions (better craftsmanship, excellent customer service).
- Certifications and trust symbols to prove your legitimacy.
- Frequently updated content and web pages.
As your first impression is your last one, ensure that you get this step right. Beginners can use WordPress to build their websites because it is easy to design and deploy. There are several relevant WordPress themes to choose from, e.g., roofing WordPress themes or plumbing WordPress themes.
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Create an Easy-To-Navigate Menu and Navigation
Customers visiting your website want to hire you for your home services. They want to come in, see what you offer, get a quote, and make a decision. They don’t want to deal with a complex interface or dig through long menus. The website should be easy to use and easy for the eyes to see.
It should have clear and concise labels to avoid confusion. Put yourself in the customer’s shoes and ask how you’d like the interface to look. Look at other home service business websites to understand what needs to be done. Adding a sitemap allows users to find what they’re looking for immediately. Small things can result in conversions.
You can improve this by incorporating:
- Sections that prioritize primary services to avoid overwhelming users with everything you offer.
- Using dropdown menus to organize additional service options within main service categories.
- Use a consistent structure across your website that helps users find information quickly.
- Have a search option that lets users jump to specific services and offerings.
- Having users test out specific functions to see how good or bad the website is performing.
You want to ensure your website doesn’t intimidate users. It should educate them on your offerings and allow them to make them available.
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Have Strong Calls-To-Action (CTAs)
Your website exists to bring leads into the business. The best way to do this is to use a strong CTA. The best CTAs remind customers what they want or need to do next. Instead of ‘learn more’ or ‘click here,’ opt for ‘schedule a phone call’ or ‘get a free quote.’
Ensure that these CTAs are strategically placed where a conversion is most likely. For example, prominent CTAs at the end of a service or home page banner put them front and center, improving chances for conversions.
Other CTA examples include:
- Personalized CTAs that cater to specific segments based on location, browsing behavior, or stage in the customer journey. For example, first-time visitors get different CTAs compared to recurring ones.
- Live chat CTAs that proactively connect website visitors with customer service. If the customer has a question, they can speak with a representative. For example, ‘chat with us’ or ‘talk to an expert.’
- Social media CTAs that encourage visitors to interact with the businesses’ social media accounts. For example, ‘share this post’ or ‘follow us on Facebook/Instagram/TikTok.’
- Time-sensitive CTAs that encourage immediate action from the customer. For example, ‘act now’ or ‘limited-time offer’ motivate users to jump at an opportunity to get a good deal.
Experiment with different CTAs along the way to see which works. There are several ways for CTAs to generate leads, but use them effectively and avoid overdoing it.
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Create Engaging High-Quality Content
If you want to build trust and credibility for your home services website, you need engaging content. Good-quality content is imperative to building credibility and trust with new leads. Your content should contain detailed descriptions of your services, real-world benefits, and USPs compared to competitors.
Write high-quality, keyword-rich blog posts that address various facets of your business. Explain your offerings and experience and include testimonials from previous customers. This will help visitors learn about your company and improve search engine rankings.
Adding social proof with customer testimonials is a great way to show evidence of quality work. New customers will love to see how good of a job you’ve done in the past.
Effective content examples include:
- How-to guides
- Case studies
- FAQs
- Q&A sessions
- Expert insights
- Behind-the-scenes content
- Visual content
- Infographics
- Interactive tools
- Community engagement posts
- Trending topics
- Polls and interactive quizzes.
Have a team of professional content writers write this content for you. Integrate the best SEO practices to ensure your website ranks high enough for people to see it when they look for home services.
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Use a Mobile-Friendly Design
Your website must be mobile-friendly, as billions of mobile devices are used daily. The goal should be a seamless browsing experience across phones, tablets, laptops, and PCs. The website should load quickly and instantly adjust to different screen sizes. It should also be optimized for touch-control navigation, as almost every smart device nowadays has a touch screen.
Other mobile-friendly design elements include:
- Thumb-friendly navigation
- Reduced need for text entry
- Responsive media and images
- Clear CTAs
- Accelerated mobile pages
- Offline functionality
- Gesture controls
- User Feedback
Incorporating these elements helps create a more mobile-friendly design for your home services website. Some might not work, but some will, so test them and see which is best.
Local Lead Generation
Home service businesses are very important facets of society. They offer services that make our homes last longer, fix things that break, improve existing structures, and ensure things don’t fall apart. These businesses need a reliable online presence that helps bring more business to them – a proper website.
This article has outlined important ways to build the best home services website. It must be good-looking, functional, establish contact between contractor and homeowner, and be mobile friendly. Cover all these bases, and your website is a lead-generating machine.
