5 Best WordPress SEO Tips for Electricians in 2025

Look, SEO stuff can be confusing, but it’s worth figuring out for your electrician business. Every month, thousands of people go online looking for someone to fix their electrical problems. You want them finding you, not the other guy down the street.

Sure, WordPress has some built-in SEO features. But let’s be real – they’re pretty basic. If you’re serious about getting more customers calling you for jobs, you need to step up your game a bit.

I’ve been helping electricians with their websites for years, and these are the five things that actually work. Nothing fancy or complicated – just stuff that gets results.

1. Pay attention to how Google is changing

Google changes things up all the time. What worked last year might not work now. Here’s what matters for electricians right now:

Phone-friendly sites win

Most people grab their phone when the power goes out or their outlet starts sparking. Google knows this, so they look at your mobile site first. Is yours good enough?

Make sure:

• It loads fast (nobody waits around)
• Your phone number is easy to tap
• Contact forms don’t have too many fields
• Everything important shows up without zooming

I worked with an electrician in Boston whose calls doubled after we fixed his mobile site. People could actually use it when they needed help!

Google watches how people use your site

Google pays attention to whether people stay on your site or bounce right back to search results. For electricians, this means:

• Put your service area front and center
• Make your emergency number super obvious
• List your services clearly
• Show off some customer reviews
• Don’t make forms complicated

Voice search is bigger than you think

People talk to their phones now. They say stuff like “hey Siri find an electrician near me” or “OK Google who can fix my circuit breaker today”.

Add these kinds of phrases to your website. Think about how people talk, not just how they type.

2. Make your Google listing grab attention

When your business shows up in Google, you’ve got about 3 seconds to catch someone’s eye before they scroll past. Here’s how:

Stand out in search results

Your Google listing should show:

• That you’re licensed (people care about this)
• How many years you’ve been doing electrical work
• Where exactly you work
• That you handle emergencies if you do
• Whether you work on homes, businesses, or both

An electrician I know added “Family-owned, 24hr emergency service” to his Google listing and saw clicks go up 30%.

Use that special code Google loves

There’s this code called “schema” that’s like speaking Google’s language. For electricians it lets you tell Google important stuff:

• Your availability for emergencies
• Your exact service areas
• What your customers rate you
• The electrical services you offer
• Price ranges
• Your license info

Most electricians don’t bother with this, which is why you’ll stand out if you do.

3. Fix those messy website addresses

The URLs on your site matter more than you’d think. They’re like little signposts telling Google what each page is about.

Default WordPress links are garbage

WordPress makes generic web addresses unless you change them. They look like:

• yoursite.com/?p=123
• yoursite.com/2025/05/post-title

These tell Google nothing about your electrical business.

Better links that make sense

Change them to something like:

• yoursite.com/panel-upgrades
• yoursite.com/commercial-electrical
• yoursite.com/emergency-service-atlanta
• yoursite.com/electrical-safety-inspection

A client of mine in San Diego renamed his service pages like this and started showing up for searches he never did before.

4. Make your website actually helpful

Here’s the thing – Google’s getting smarter about showing sites that actually help people. An electrical website with useful info will beat one that’s just “call us” pages.

Answer what people really ask about

Create some pages or blog posts that help with common questions:

• How to reset a tripped breaker safely
• Warning signs of bad wiring
• What size generator do I need?
• Is my electrical panel outdated?
• Why are my lights flickering?

I’ve seen these kinds of pages bring in tons of traffic for electricians. People google these problems all day long.

Make stuff people want to share

This doesn’t have to be complicated:

• Simple electrical safety checklists
• Before/after pics of dangerous panels you’ve fixed
• Seasonal reminders (like checking outdoor outlets before Christmas)
• A calculator for estimating project costs
• Short videos showing how to spot electrical hazards

A 2-minute video one of my clients made about “how to tell if you need a panel upgrade” gets shared constantly in local Facebook groups.

5. Use the right tools without wasting money

There are tools that make SEO easier, and many are cheap or free. Don’t overcomplicate this.

WordPress plugins that work

Yoast SEO is popular for a reason. It helps you:

• Focus on your main electrical services
• Target your service areas
• Set up your Google business info right
• Write titles and descriptions that get clicks

Most electricians set it up once and forget it, which is fine.

Your Google Business listing is gold

As an electrician, this might be more important than your website:

• Fill out every single field
• Add lots of photos of your actual work
• Ask every happy customer for a review
• Keep your hours updated
• Post updates when you’re adding services

I’ve seen electricians get most of their calls from Google Business alone when it’s done right.

Check that your site isn’t broken

Run some basic checks:

• Does it load fast enough? (Google’s PageSpeed tool tells you)
• Does it work on phones?
• Is it secure?
• Can Google find all your pages?
• Is your business info consistent?

An electrician I worked with couldn’t figure out why he wasn’t getting calls. Turns out his site was taking 15 seconds to load on phones. No wonder!

Bottom line

This SEO stuff isn’t rocket science, but it does take some work. The electricians I see doing well online are the ones who either make time to learn this stuff or hire someone who knows what they’re doing.

You could try handling all this yourself if you’ve got the time. Honestly though, most busy electricians I know end up working with someone who specializes in SEO for contractors. The good ones understand electrical businesses and know exactly what brings in local customers who actually need your services.

Either way, don’t ignore this stuff. The days of just relying on word of mouth are over. The electricians who show up when people search online are the ones with full schedules.