Search Engine Optimization is a marathon and those who take it short term, might fail achieving prominent results.
Generally, most people think about SEO basics for search engine visibility. While this may come true in some cases, considering SEO advanced tactics helps in the long run.
In this article, we are going to address SEO tactics, long-term concepts, and measures That affect search engine visibility of a business. In most cases, there is a difference of aspect, angle, and details when it comes to addressing, describing, and detailing factors addressed in this write-up.
So – let’s address more details without further delay.
SEO Tasks Nobody Takes Serious
Here is a list of SEO Tasks, factors, or measures one should take serious for rankings, search engine visibility, and improved performance – Return On Investment (ROI), too.
In other words, search intent is addressed by content’s relevancy in most cases. If Google doesn’t see a piece of content satisfying users’ intents, the content may lack addressing readers’ intent, also called search intent or searcher intent in simple words.
Before you’ve created a piece of content, looking at what ranks already helps users assess searcher intent. One should have addressed a keyword’s search intent, before hitting publish button.
How often Google crawls your site’s pages? You should have understood the psychology of Crawling, Indexing, Ranking, and driving traffic to a business’ website.
In WordPress, indexing requests are automatically sent when a user hits the Publish button for a piece of content. If possible, better if you have submitted your new content in Google Search Console – using the Inspect a URL feature.
Keywords ranking in Top 3
Attention SEO experts – optimizing your content for Top 3 position is what makes you drive organic traffic. How?
Most of the users click on a site ranking among Top 3 spots on Google. Rest of the traffic share is divided into ranking sites below Spot-3. So – keep in mind, if you would like to drive organic traffic, spots among 1-3 are what you actually need.
Search analysis is similar to Keyword’s cracking – the process of assessing a keyword’s competition on search pages. In simple words, can you rank for a keyword?
Most people often overlook the process of manual search analysis. They believe in SEO Tools coming up with KD numbers. In most cases, the ones who know how to deal with manual routines actually win on search rankings.
Content Optimization – The right way
Content optimization is the process of increasing organic traffic without publishing new content. In this process, adding relevant, more content to existing pages helps users cross the fingers.
However – picking random keywords will increase Irrelevancy for content. In simple words, you should have picked and optimized your content with keywords That cause rankings in the top 3 spots on search engines – helping you increase content relevancy and drive more traffic.
Backlinks for Rankings
While rankings depend on search analysis, Keywords’ difficulty score, and local results – Backlinks do matter when you are trying to rank for specific keywords.
Basically, backlinks are votes That help Google rank content, differentiate pages, and assess content based on what links back to a page. This is the world of backlinks, votes for rankings, and one of the most important factors of search engines’ ranking factors.
The first 03 months of a New Blog
Have you started a new Blog recently? You need to focus on the first 03 months of your new Blog.
During the first months, search engines are constantly assessing a site’s topical relevancy against niche keywords. For example, a new site publishing relevant content – 3 pieces a week for example – is better than one which stays inactive for the whole week. If you are trying to rank for more keywords, you will need to focus on publishing new content, relevant, and across the first several months after you have started a new Blog, and of course, don’t overlook the power of Keyword Research.
Don’t expect to rank for an informational keyword with a product page. The opposite is also True. Let’s address the matter in simple words.
If a SERP shows informational content for a keyword, you should write an article for rankings, instead of trying to rank a product page. In most cases, to be honest – people do mistake while they are assessing a keyword’s difficulty to rank. So, in simple words, assessing content types plays well while assessing a keyword’s competition on search pages.
Topical Authority – shows if a site’s whole content efficiently addresses a specific niche, topic, or domain. For example, each of the articles on a site will point to relevant Topics, instead of publishing randomly.
While you are doing keyword research, optimizing content, or publishing new content on a site, you should have taken Topical Authority into account, if you are curious to know what measures could possibly the published content come with on search pages.
A sitemap is a file That helps search engines find all pages on a website. In simple words, a sitemap is composed of all pages created on a site.
So – the point is – you don’t necessarily need to create one in a WordPress website. Hence, WordPress creates a sitemap automatically; installing a separate plugin for the purpose doesn’t make sense. Also – keep in mind That WordPress automatically informs search engines when a new piece of content is published. This helps fast indexing, rankings, and driving organic traffic.
No doubt, Google takes page speed into account when deciding if a page worth rankings on search pages. Basically, a fast-loading page is way better than a slower – no questions.
Fortunately, WordPress provides point-and-click ways to improve page speed. By using plugins like WP Rocket, you can improve your site’s page speed in no time. Similarly – Google Search Console also shows ways, factors, and suggestions to improve page speed in WordPress. In this case – don’t forget to see the Performance tab in GSC, once logged into your account. The GSC’s performance tab also helps users fix WordPress errors.
Well, keeping content fresh, updated, and evergreen is a must in SEO. What does it mean? Updating a piece of content regularly means Ever green content.
Basically, updating content helps in Two ways – it helps you increase traffic by increasing relevancy against keywords. Second, your site’s competitors trying to rank for keywords are left behind if you are optimizing your content on a regular basis. In the above lines, we have described how to add more content to existing content.
Impressions vs Clicks vs Positions
Of course – you should regularly assess your keywords’ impressions, CTR, and positions in Google Search Console. This helps you improve rankings on Time – simple as That.
The way you do Things in GSC leaves un-necessary aspects behind, such as using expensive SEO tools for no special reason. Provided by Google – GSC helps web masters improve rankings on search pages, drive more traffic, and keep optimized ever green content – all for free.
Conclusion – Over to You
Doing SEO is an Art – no doubt. And the one who knows how to perform manual routines in SEO – actually wins.
For example – the Things expensive SEO Tools claim to provide, are quickly do-able with manual knowledge. For example – instead of paying $100 for Ahrefs KD, look if a weak page is ranking for a keyword in the top 3 results on Google. Here – the weak site should have a DA of less than 30, with thin content on the page, and having no or a few backlinks pointing to the ranking page.
Once you have found such a keyword, you can target the keyword with a piece of good content, without paying for an expensive Tool for KD. If, for example – you’re having a hard Time ranking for relevant topics, ask our professionals for more assistance.