Launched in 2003, WordPress has become known as the world’s most used content management system. Currently, more than 74 million websites use WordPress to post new content. With 28% of all websites on the world wide web being powered by WordPress, more and more business owners are using this tool for their website. If you’re undecided on whether the platform is right for you, here are 10 reasons why you should use WordPress for your online business website.
Free and Easy to Use
One of the main benefits of using WordPress for your online business website is that it’s free to use. Whether you’re a small company or large organisation, it’s important to keep costs down where you can. Because WordPress doesn’t cost you a penny, this makes the platform more appealing to business owners, especially as they do not charge extra if your page begins to receive more traffic than you imagined. What’s more, WordPress is open source which means that you’re able to improve or change its source code however you like, helping to improve the look and functionality of your page. If you aren’t the most tech-savvy, the process of setting up your own online business website can be overwhelming. Thankfully, WordPress is straightforward to use, with the content management system being as user-friendly as it can get.
Ready to Use
From the moment you install WordPress, you can use it within an instant. With no configuration required (apart from the customisation you use to give your page a theme), many of the things that you’re looking for will already be included in the installation, such as social media feeds and comments. Many business owners want a program that does what it says on the tin, so being able to use WordPress from the get-go without any hassle is another appealing factor.
For your online business website to appear at the top of search results, it’s important that you’re aware of SEO (search engine optimisation). Using SEO can help keep your page at the top of Google search results, meaning customers and clients are more likely to click on your website over competitors. What’s more, Google tends to favour websites that are using WordPress over those that do not, with Matt Cutts from Google personally endorsing the platform back in 2009.
Secure and Safe
One of your main priorities as an online business owner is keeping your website safe and secure from hackers. With WordPress gaining popularity year on year, it’s inevitable that hackers are looking at new ways to try and steal data and personal information. The developers of WordPress are only too aware of this and have security measures in place to win users’ trust. With WordPress doing everything in their power to keep users safe, it’s important that you only use trusted sources to download plugins, especially when logged into WordPress.
Top of the CRM Market
WordPress is regarded as the best CMS (content management system) on the market, with the software completely blowing competitors out of the water. With usage statistics provided by W3Techs showing that WordPress is used by 59.5% of all websites on the internet that use a CMS, it’s understandable why so many business owners are drawn to the software.
With many of us leading busier lives than ever, many customers simply don’t have the time to spend hours on their laptops looking for products. With Google penalizing websites that aren’t already mobile-friendly, the last thing you want is for your page to be displayed lower on their search result pages. If you choose to use WordPress, you won’t have to completely overhaul your website to make it accessible on smartphones and tablets because most themes are automatically responsive. Knowing that customers and clients can easily access your page is another key benefit that WordPress can bring to your online business.
No matter what type of online business you run, WordPress allows you to pick any theme that you feel is suitable and relevant to your brand. With a wide selection of themes to pick from, users are spoilt for choice. If you are looking for something a little different, you may want to purchase one of the many premium themes developed by third-party developers. There’s also the opportunity to add and extend some features to help make your website perform how you want it to.
The websites that tend to experience the lowest bounce rates are usually the pages with tons of multimedia. With WordPress, users are easily able to integrate their videos, either by adding embeddable codes through HTML or by uploading their own. You also have the option to add audio files, images, and any other types of media to ensure users stay interested when looking through your page.
Social Media Integration
With billions of users logging into social media platforms like Facebook and Instagram every day, as a business owner, you will want to get as many of these users as possible to check out your business website. If you choose to use WordPress, this enables people to post comments on your page by using their own social media accounts. What’s more, WordPress makes it much easier for users on social media to seek out and engage with your website by using accounts that they’ve already established.
As a business owner, it’s simply impossible to be behind your screen 24/7. When you’re having downtime, you will be happy to know that WordPress can maintain what’s going on behind the scenes by scheduling posts. This means that you’re able to write all your content in one go and have it all published at various times throughout the day. This can be hugely beneficial if most of your traffic tends to check out your website at a particular time of the day.
Now you have an idea of how beneficial WordPress can be for your online website business, the last step of the process is to get started. If you don’t feel comfortable doing things yourself, you may want to leave it up to those in the know. Sites like Superprof allow you to find WordPress teachers who can help you understand all there is to know about the platform. When on their website, you can have a look through a range of tutors who specialise in building and managing WordPress websites. To make the selection process easier, Superprof has a review and ratings system, ensuring you get the right person for the job.
When setting up an online business website, it’s only natural that you will want as many visitors as possible to be aware of your page. There are tons of benefits that come with using WordPress for your website, such as it being mobile-friendly, secure and safe to use, search engine friendly, as well as easy and straightforward to use.
If you aren’t tech-savvy and could do with some help, you may find it beneficial to contact a WordPress specialist. Getting the right support and advice can point you in the right direction, helping you to create a website that stands out from your competitors.