Schema markup is a kind of structured data that allows engineers to comprehend the content or information of a webpage. In simpler terms, Schema markup is usually added to HTML data so it can provide more details regarding the content of a webpage. This helps lead to better rankings by the search engine and better search result visibility. It can also help improve the visibility of a website and its content. Adding Schema markup to WordPress is very important to the success of a website and the visibility of its content. Therefore, Search Studio suggested that it is very important that you correctly add Schema markup to WordPress. Let’s look at some mistakes you may have to avoid when doing so.
1. Incorrect formatting
Incorrect syntax or formatting is another common mistake that people make which can affect the entire process of adding Schema markup to WordPress website. It can also affect the outcome of the Schema markup. You can avoid this by validating the formatting or syntax you use using the Google Rich Results Test. This tool is very handy when it comes to helping you avoid this mistake.
2. Missing some properties
Another mistake people make is missing important properties when adding Schema markup to WordPress. It can affect the outcome and benefits you enjoy from adding the markup. The solution is to make sure that all required fields are added, according to Schema.org.
3. Randomly choosing the type of Schema markup
One of the easiest mistakes people make is choosing a random type of Schema markup. This can impact the success of the purpose of the WordPress Schema markup. Before adding Schema markup to your website, one of the first and most important things you have to do is decide the type of markup you should use. The type of content you have on your website will help you determine the kind of markup you use. Some forms of markups are more suited for specific kinds of content.
4. Failing to test the Schema markup before adding it
After setting up Schema markup for your WordPress website, a great mistake you could make is failing to test it. You should make a point to test the Schema markup and make sure that the results appearing for your website are as you purposed. There is a structured data testing tool created by Google that you can use for this purpose. You can use this tool to test the Schema markup before using it on your website. If there are any errors, you will be warned before you can embed the markup into your WordPress website.
5. Not customising the markup for each post
After adding the Schema markup to your post, a common mistake people make is leaving it all at that. The process continues. You have to take time to customise the markup for each post. Most of the Schema markup fields will be added automatically. However, you can take it a step further by customising the markup for each post. This will help make the most of the benefits of the markup on each post you make on your WordPress website.
6. Not updating the Schema markup
A Schema markup for WordPress is not something you add once and forget forever. You have to keep updating it with time, especially after content changes. For instance, if you change the type of content you have on your website, you also have to make sure that you update the Schema markup. So, the solution is to make sure that as you update the content on your website, you do the same with the markup.
7. Duplicating schema markup
Another popular mistake people make is duplicating schema markup. This is when you use the same markup several times on the same page or across different pages on the same website. Doing this usually confuses the search engines. It may also cause the search engines to display wrong or incomplete search result information. To avoid this, you have to make sure that no markup is duplicated across a WordPress website.
8. Not following Google’s guidelines
Ignoring or failing to comply with Google’s guidelines is also a serious mistake that you should avoid. It may affect the quality of the search engine results for your website or content. You can avoid this issue by following the structured guidelines provided by Google for adding schema markup to WordPress.
9. Using conflicting Schema markup
Conflicting schema markup refers to where different types of schemas are used for the same content on one page or across various pages on the website. While this may seem like a wise choice when adding Schema to your website, it can cause confusion to the search engine. When the search engine is confused, it may result in inaccuracies in the information from the search engine results. Instead of using different schema types, you can change the type when you switch up the type of content you have on your page. However, even if you have different types of content on the same page, ensure that you are using the same type of schema throughout.
10. Overloading the schema markup
Using excessive or irrelevant markup is another common mistake that you would benefit from avoiding when adding schema markup to WordPress. This mistake can cause confusion with the search engine results. It may also cause you not to enjoy all the benefits of using or adding schema markup to WordPress. You can avoid this issue by using schema markup judiciously and only where it is relevant. Also, remember that your overloading will not.
Importance of avoiding mistakes when adding Schema markup to WordPress
It is vital to avoid mistakes when adding Schema markup to WordPress because any mistake could prevent the search engines from correctly recognizing and presenting the markup. Furthermore, these mistakes can keep you from enjoying the full benefits of a Schema markup. So, it would be wise to do everything you have to do to avoid these mistakes. Knowing the common mistakes and why they are classified as mistakes is the first step in helping you avoid them.
Conclusion
Adding Schema markup to WordPress can help you improve the visibility of your website in the search engine. It will also help you drive more traffic to your WordPress website. It may seem like a simple tool but it will have a significant impact on your website’s SEO performance. So, it would be wise to ensure that the process of adding the Schema markup to your WordPress goes without any mistakes.