WordPress- the popular open source platform enjoys the virtue of powering 73 million websites across the world. It is packed with numerous widgets, plugins, themes, and templates which reduce the website development cost and deployment time. That’s great for the businesses!
But, with the changing market trends and astronomical growth of mobiles, the businesses have started jumping onto the mobile bandwagon. Finally, a shift towards responsive website begins. Again, with passing time, the customers’ habits of content consumption have got changed and having a mobile optimized website is not enough for the businesses.
It signals complementing the web presence with a mobile app has become all-imperative.
A few stats to share:
- By 2019, the number of mobile app users will cross 5 billion mark.
- 47% of the mobile traffic comes from the mobile apps.
- Over half of the US population consumes digital media through mobile apps.
With eye-opening facts, the takeaway is clear- with a mobile optimized WordPress website, the businesses are missing out a ton of traffic and crafting a mobile app as a companion to the website would bring more traffic.
Thankfully, the myriad of the plugins provided by WordPress makes the conversion easier and brought a lot of advantages to the businesses.
Let’s take a look at all the benefits that packing of WordPress website into a mobile app by the WordPress Website development company brings to the table:
The biggest deterrent for the businesses to build a mobile app alongside existing website is the cost, time and efforts. Developing a new custom mobile app won’t cost less than $10,000, and takes months or weeks of time. But, this is not the case with WordPress website owners.
The WordPress plugins like- AppPresser, MobApp, MobiLoud and IdeaPress are the affordable solutions which enable mobile app creation in a couple of minutes. The cost-effective solution is the best to create full-fledged mobile applications with varied functionalities.
2. Require zero programming skill
With WordPress, engineering a mobile application is as easy as the installation of a plugin in the WordPress website. The conversion of WordPress website into a mobile app with WordPress plugin doesn’t require the technical knowledge like super coding heroes.
Without writing a single line of code or hiring a mobile app developer, any type of app, be it a news/blog app, eCommerce app or Community app can be developed and published on different platforms.
3. Increase brand awareness
According to a research, “The smartphone users spend 85% of the time on mobile apps.”
It implies users prefer to explore the brand on the mobile app. With the creation of a mobile app where brand’s icon and a brand’s message can be displayed, the traffic gets uplifted and number users are informed about the brand.
With WordPress plugins, the website content gets automatically sync with companion application, and increased number of users come to know about the services or products the brand offer.
4. Boost traffic
With WordPress website, the businesses can only get the traffic coming through search engines, but not the mobile traffic. Presently, the mobile app users outnumber the desktop users and mobile app fuel up the user engagement with the brand.
When the website is converted into a mobile app, then it can be published on multiple app stores like- Google Play store, iTunes and pretty more, which in turn help the businesses to get traffic coming from both mobile app and website.
5. Improve loyalty
The ability to track users activity and behavior on mobile app informs the brand about the users’ preferences. Based on the user micro data, tailored messages or push notifications can be sent to the new or existing users.
This intelligence drives repeated visits and aids in retaining the users, which improve the sales and create a loyal user base. Build brand loyalty with WordPress website conversion into a mobile app.
Wrapping it up
Certainly, the mobile app development has become a must have, but it comes at the cost. That’s where WordPress website owners would rock. The conversion of WordPress website into a bespoke mobile application with plugins integration not just make the development process time savvy and affordable, while ledas to user engagement, upsurge the traffic, and build loyalty as well. It’s stupendous! Isn’t it? Share your views in the comments below.