Website design is an integral part of your branding as it displays your business prospectus online. Creativity in website design is essential, yet there are specific basic rules that must be followed for smooth user experience and user interface. While creating or re-designing your WordPress website, you need to keep the user’s preferences in mind.
According to some recent statistics, 60% of the website visitors wanted to see something beautiful and eye-catchy on the website rather than plain white space. Besides, there are more reasons for you to stress out more on your WordPress site’s design.
- Your website visitors need 0.05 seconds to judge your website.
- 94% of the website’s negative remarks are related to its design.
- 80% of website visitors are less likely to visit again if they had a bad user experience.
Essential WordPress website design elements to follow
Every business wants to have a website that converts its visitors into potential customers. Besides, the website design should also reflect their business prospectus, strong positive impression and leading brand for their customers.
More than 86% of the consumer’s check out business websites before buying their products or services, so it is essential to make the most of this phase.
Hence, if you are reading this, you are more likely to build or ready to make a WordPress website design and development. You have already taken a smart decision by choosing WordPress as the CMS. Now, all you need is an excellent WordPress website design that innovates your business online.
Here’s the winning formula for creating an outstanding WordPress website design.
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Intuitive Navigation
Navigation is the most complicated thing in the website design, and you must need to be very smart and clean when it comes to diverting the visitors towards their desired web page. 74% of the total visitors are less likely to visit the website when they failed to meet their desired product or services.
Clean navigation can enhance the chances of conversion in your website. It would help if you kept in mind that the visitors are quick to judge and they need to find the menu as fast as possible. You can use the hamburger menu when targeting handheld device users. Scrolling is also an important aspect that you need to consider when designing the navigation for mobile devices. Just make sure to keep it simple and intuitive.
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Branding
Branding is the first element that you need to consider while designing the website. Right from the logo, to the colour palettes, you just need to create an authentic identity that completely describes the business prospectus of your company.
You can select a yellow colour if your business is associated with kid’s products or services, select a purple colour if the services are related to women, a blue colour describes professionalism, while red describes hustle. Go with green if you are selling something fresh or organic, and select brown or grey for providing industrial services.
After colour comes the typography, select the best typography that’s easily accessible from different devices
including smartphone, tablets, desktops.Typography is essential as it enhances the accessibility and readability of the visitors. So, it would help if you choose your fonts wisely or hire the right designer who offers such suggestions.
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Responsive layout
There are no excuses when it comes to the layout. Nowadays, when 2/3rd of the world’s population uses mobile devices for their searches, it is advisable to keep the mobile app UI design as responsive as possible. Besides, the major search engines like Google, Bing is prioritizing the websites that are having mobile-first user experience.
WordPress is the number one choice for you to have a responsive layout. It is equipped with some of the best tools like Beaver Builder, Elementor and Divi, which helps you to transform your layout in a mobile-friendly way withing a cinch.
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Banner-The hero of your website
The banner is the head of your website. It should accurately represent the uniqueness and creativity of your business brand. And there is no other place to create that impression with the banner.
Your banner must be bold, reflecting the image or video in the background to inform visitors about your company and what will they get from you. It should be pretty cool and eye-catchy and easy to understand even by a layman.
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Marvellous Media
There is a lot of debate going on for including the visual content like videos, impacts and infographics on your site.
According to the experts, the visual content is processed 500,000 times more quickly than text content. Also, the visual content will help you gather 90% more visitors than websites without visual content.
Thus, the above statistics show the importance of including media and visual contents on your website. It is the high-time when the website visitors don’t want to wait, and visual content is the best way to deliver them your business message without making them read.
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Call-To-Action
Call to action is the clickable button on your website. It holds the prominent importance for converting your visitors to your potential customers. It can be designed anywhere in the site, but you should use it for navigational purposes.
Create an eye-catchy button that stands out of your website design. It should be bold, big and easy to click. You can place it in the banner too so that the visitors can quickly contact you without any hassle. You can draw their attention with engaging content that prompted the visitors to take any action on your site.
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C-Form
After the call-to-action comes to the C-form, which is popularly known as the contact form, it is also an essential element of your website design. It should be quick, convenient, and the client can connect with you without any hassle. Also, keep in mind to take just a few fill-ups as time is money for your visitors.
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Social presence
Your goal through the website design is to create a robust online presence of your business. You must need to integrate social media links into the design that helps the visitors to stay connected with you on different social media platforms like Facebook, Twitter, Pinterest.
Try to add a LinkedIn icon below the introduction of the CEO or a business owner. It creates a sharp image of the business. Besides, these social media buttons will help your visitors to share your products or services with their friends and connections.
Final thoughts
It would help if you implemented all these website design trends for making your WordPress site bold, engaging and eye-catchy in 2020.
These elements will make your website look professional and polished, yet they can also help your site to perform well in terms of search engines, user interface and user experience.