In case you are wondering when mobile users will finally surpass the market share of desktop, it turns out, it happened back in 2016. Four years ago, over 50% of worldwide web users were visiting websites via smartphones. The standards mobile users have for online experience are as high if not higher as what they used to be – two-thirds of website visitors expect mobile versions to be faster than their desktop counterparts.
On the other hand, business owners are yet to catch up with the mobile optimization trend. 93.3% of small business owners don’t hire Android developer teams to build responsive mobile apps. The number of missed opportunities and lost potential customers is huge.
To make sure you are making the most out of your online platform, consider bringing your WordPress web app to mobile platforms. Here are the reasons why building an application for your business is a powerful revenue-driver and conversion booster and tips on strengthening your mobile presence.
Why You Should Convert Websites Into Apps
At first glance, building a mobile app when there’s a desktop website might not seem convenient. There’s a misconception that Internet users don’t use smartphones to make important online decisions – such as scheduling an appointment or shopping online.
However, business owners miss out on multiple opportunities by not exposing their brand to mobile audiences. Here are the most impactful reasons to launch your website as a smartphone app.
Smartphones have a huge potential reach
According to TechCrunch, there will be 6 billion smartphone users by the end of the year. The estimate means that over 70% of the worldwide population will be able to access mobile technology. On the contrary, the share of desktop traffic is progressively declining – we’re now at 40%.
Since smartphone are the technology of the future, business owners need to adapt and prioritize these devices over desktop. When it comes to the most convenient way of using mobile phones, apps come to mind. Indeed, most smartphone users use applications more actively than mobile websites, spending 80% of their time exploring them.
Turning a website into an app makes it easier for business owners to attract mobile visitors and increase the length of interaction with branded content.
Launching a mobile app helps stand out among competitors
Twenty years ago, starting a website used to be a way to be different from other local businesses that didn’t have a web page. Now, the number of websites is at 1.5 billion – most businesses have a corporate online page.
Apps, on the other hand, are not mainstream yet. Hiring an Android application development company is expensive, not to mention the amount of time needed to maintain a running app – as a result, business owners are cautious about investing their time and effort. That’s why converting a website to a mobile app will give you an advantage over competitors and help clients distinguish the brand more clearly.
Apps offer additional features
Mobile technology gives company managers a way to be more present in their customers’ life. You can encourage content sharing and build a dedicated community around the brand by taking advantage of users’ access to the camera, GPS, and other mobile tools. Also, it’s easier to notify a customer about relevant changes or special offers via a push-notification.
Mobile apps impact customer retention positively. An average user spends approximately 5 minutes on a mobile app. For most websites, the estimate is around 2-3 minutes. By turning your website into an app, you can be confident that a visitor will explore the platform more thoroughly. Naturally, he will be more likely to choose a company as a product or a service provider.
Mobile apps can run online
Although mobile applications often require online connection to process a transaction, update the user’s cart, etc., a lot of platforms are functional with no network available.
By allowing your audience to use an app, you can be confident that a visitor will not be limited by the lack of Internet connection. Offline availability makes mobile platforms more flexible and reliable.
Since smartphones are easy to carry around, users often have their phones nearby all the time. As a result, the amount of time available for interacting with brand content is higher compared to desktop websites.
The ability to send notifications anytime and monitor a user’s location throughout the day gives business owners a room for uninterrupted connectivity and helps gather more consumer-centric insights than a website is capable of providing.
Benefits of Hiring a Developer For Building Mobile Apps
Although there are plenty of off-the-shelf tools that help business owners create apps with little-to-know technical knowledge, the room for personalization, as well as the functionality of the ready product will be limited. Although an Android developer rate might seem too high to afford, hiring a professional, for creating a custom app from scratch is a more reasonable investment in the long run.
Here are the benefits of reaching out to a professional development team:
Compliance with the latest trends
A professional mobile developer is familiar with the latest mobile app development trends used to build apps. From back-end to the interface, your platform will be created using modern tools, easy to scale and maintain. Other than that, a professional will ensure the app can handle a high user load and educate the marketing and sales team on updating in-app content on their own.
Security comes first
Building an app using an off-the-shelf tool means relying on third-party servers and data protection mechanisms. A business owner has no control over how customer’s information is processed, what purposes it is used for. On the other hand, hiring an accoladed software engineer with a strong android developer resume gives full control over security practices and helps avoid reputational and financial losses by preventing data breaches and ensuring legal compliance with data protection regulations.
Onboarding an android app developer for hire means being able to reach out with any questions or concerns regarding the platform’s functionality and performance anytime. It’s convenient to have someone who can consult the team, mitigate risks, or update the app whenever it’s needed. Reaching out to third-party app builder managers will take more time – the assistance won’t be as personalized and to-the-point either.
Hiring a good mobile app developer means more than bringing a single product to the market successfully. Onboarding a professional software engineer gives business managers access to tech expertise for building and maintaining future tech projects. Staying in touch with a team of mobile app development outsourcing developers who are familiar with the ins and outs of the system ensures an in-depth understanding of the program and instills confidence in the quality of your corporate tech.
Developing a corporate mobile app is an efficient way to increase brand awareness, stand out among competitors, and build a long-lasting bond with prospective customers. In case you haven’t built an application yet, consider hiring a mobile developer to go through with the project. By reaching out to a professional software engineer, you can be confident that the app will function seamlessly, convert visitors into leads successfully, be secure and easy to maintain.