WordPress is one of the most popular content management tools on the internet. It has many features that allow anyone including small businesses to build their own websites.
However, many businesses only think of WordPress as a web development tool. The use of WordPress as a content management tool is often ignored.
With so many content management platforms to choose from, you might be asking why you should choose WordPress. The following are several examples of why as a new business, you should use WordPress as a content management tool:
Easy to Use
First and foremost, WordPress is one of the easiest content management platforms in the world to use. Sometimes it may seem too simple to be true.
The user-friendly nature of WordPress allows new businesses to manage their content very easily instead of having to hire a professional. Even a newcomer will very quickly get the gist of using the platform.
You do not need any programming or coding skills to use WordPress which might require a professional programmer. For a business just starting out, that might be an expense they cannot afford hence the benefit of WordPress.
It is also very easy to set up a website using WordPress even with no knowledge of programming languages. You might need as few as ten minutes to set up WordPress which is a feature many content management systems simply lack.
Another facet of WordPress that makes it easy to use is that you can easily update it. It is absolutely crucial that you update your content management platform to protect your online content.
WordPress understands the importance of having updated plugins and themes and has made it extremely easy. You might only need a single click of your mouse.
Even a new business will generate an incredible amount of content which makes it very difficult for a single person to manage it. Therefore, such a business needs a content management platform that can allow several people to manage the content.
WordPress allows the site owner to have complete freedom to assign any role on the platform to employees. You can have as many as six roles active on the platform including the Admin, editor, contributor, and subscriber simultaneously.
The multi-user capability of a WordPress site allows the admin to define what users can and cannot do on the site. Such clearly defined roles make content management very easy, efficient, and seamless.
Ensures Constant Improvement
In business, if you are not improving, your competition is surpassing you and it is especially relevant to new business. The folks behind mywebtrafficshop.com explained that a great feature of using WordPress as a content management tool is that they are always adding more features.
Therefore, you can always make your site better if you use WordPress. It is particularly important because it has in-built Search Engine Optimization (SEO).
WordPress is vigilant about improving users’ experience on their sites hence the constant addition of new features. WordPress as a content management platform is equipped to handle even specific industry niches which are where the bulk of new businesses operate.
Has Design Flexibility
Website design is a feature that is crucial for the success of any website. New businesses should understand that and ensure that their websites are designed as well as possible.
A great reason to use WordPress as a content management platform is that it offers the most design flexibility among all platforms. WordPress has at least 38,000 plugins that you can use to design your site.
Some businesses want to include multiple designs as opposed to a single design on their websites. No content management system offers as much multi-design integration as WordPress.
Open-Source Development Platform
WordPress is an open-source development platform since anyone can download it and use the code to make their website more functional.
Therefore, you can use the WordPress code to improve your website in whichever way you want particularly if you are an advanced programmer or can hire one.
The ability to develop the code for your site on WordPress sets it aside from other content management platforms. The fact that you can do it for almost nothing is a great benefit for new businesses.
If you are not proficient at programming, you can hire a WordPress programmer to manage the source code for your site. It will still be easier than using many of the other content management software.
Has a Large Online Support Community
A unique factor that makes WordPress a great content management platform for new business is that it has a large community of users. The platform is famous for its community which is why so many people gravitate towards it.
A great online support community means that you can get help with any problem you need. Moreover, you get it quickly and from other WordPress users just like you who know how to use the platform.
The community is always providing users with new knowledge and guides on how to better use the platform. As a new business, you can learn how to use WordPress fairly quickly and get the most benefit out of it. You will definitely need support as a new business.
Costs Very Little
A factor that all new businesses struggle with is financing and adhering to a budget. When you are strapped for cash and trying to grow your business, you will definitely appreciate WordPress as a content management platform.
The reason is that it costs very little to use WordPress. In fact, many of the plugins can be acquired for absolutely free. Advanced themes and plugins are what will cost you some money.
As opposed to what you would have to pay a professional content management agency for their software and support, WordPress is the best option you will find.
In conclusion, the above are only the tip of the iceberg. There are many more reasons to use WordPress as a content management platform.
The above reasons should be adequate to ensure that you start using WordPress. If you just started your business, your best bet is to bet on WordPress.