For every agency, getting great SEO results means getting more traffic, better ranks, and more conversions. But if you can’t showcase these wins to your clients in a way that’s crystal clear, your work might fly under the radar.
Retaining clients is often about more than just numbers; it comes down to how well you demostrate results. That’s why picking the right SEO reporting tool is such an important decision for agencies. But with a crowded market, how do you decide which solution truly fits your needs? In this breakdown, we’re putting four well-known platforms head-to-head to help you make the most informed choice.
Why agencies should use SEO reporting tools
SEO reporting is much more than compiling a report at the end of the month. It’s a core part of client relationships.
Traditional, manual or power point handcrafted reporting is time-consuming and opens the door for errors, not to mention it rarely looks impressive or gain client’s trust. With the right tool, your agency can automate this entire process, saving you hours and letting your team focus on strategy rather than chasing down data.
Even more importantly, modern SEO reporting tools build transparency into your process. Clients want to know how their investment is being spent. Professional, branded dashboards not only answer their questions but also foster trust. And as any agency knows, trust is the secret ingredient to long-term, high-value client partnerships.
Side-by-Side Feature Comparison
Let’s take a closer look at how these platforms stack up on the features that matter most: dashboards, automation, branding, and SEO essentials.
Custom SEO Dashboards
Agencies have wide-ranging client needs. Some want to see local search trends, others care most about backlink growth.
- AgencyAnalytics: Features an intuitive drag-and-drop builder and more than 75 integrations. You can tailor dashboards to show just what your clients care about.
- DAXRM: Goes beyond simple dashboards by linking reporting to project management. This means metrics are directly tied to your team’s work, giving both you and your clients a complete overview in one place.
- Whatagraph: Their dashboards are visually impressive out of the box, thanks to detailed templates. However, deep customization can be limited by their standard layouts.
- SE Ranking: They offer solid dashboards, but the interface leans technical, which could feel overwhelming to clients who aren’t SEO-savvy.
Automated Scheduled Reporting
Automating recurring reports is a game-changer for busy agencies.
- AgencyAnalytics & SE Ranking: Both let you schedule recurring reports—daily, weekly, or monthly.
- Whatagraph: Takes automation to the next level with highly visual, user-friendly reports sent right on schedule.
- DAXRM: Syncs reporting with your client database, letting you automate reports based on project milestones or fixed intervals. Reports arrive when your clients expect them, with zero hassle.
White-Label Reports
Your branding deserves to be front and center—not someone else’s.
- All four tools give you white-labeling options: you can add your brand’s look and host reports on a custom subdomain.
- Unique to DAXRM: The entire client portal, not just the reports, is customizable. When clients log in, they feel like they’re on your own branded platform, not a generic tool.
Keyword Rank Tracking
Keyword ranks are the heartbeat of most SEO campaigns.
- SE Ranking: Stands out for highly accurate, daily keyword rankings and robust historical data.
- AgencyAnalytics: Offers reliable tracking, though much of its data is pulled from other platforms.
- DAXRM: Built-in keyword monitoring across search engines and locations, with data connected directly to campaigns and projects managed in the platform.
- Whatagraph: Least robust for native keyword tracking, focusing more on visual reporting via integrations.
Local Rank Tracking
If you work with local businesses, this feature is crucial.
- DAXRM: Especially strong in local SEO, allowing you to track map pack and local SERPs in great detail.
- AgencyAnalytics & SE Ranking: Both cover local tracking reliably.
- Whatagraph: Relies on integrated data sources for most local information.
SEO Audits
Catching technical problems early can make or break organic performance.
- SE Ranking: Offers thorough website audits with clear, actionable insights.
- DAXRM: Incorporates comprehensive SEO audits and lets you turn audit findings straight into team tasks, streamlining issue resolution.
- AgencyAnalytics: Covers the basics with decent site audits, but not as deep as some specialized SEO auditors.
Backlink Reporting and Competitor Analysis
- SE Ranking: Excels at backlink analysis and competitor tracking, making it ideal for competitive campaigns.
- DAXRM: Delivers effective backlink and competitor reporting, centralized for convenient, agency-wide access.
- AgencyAnalytics: Good for linking up with external backlink data sources, but doesn’t build its own database.
Pricing Comparison
Here’s how the platforms compare in terms of cost structure:
- AgencyAnalytics: Billed per client campaign, starting around $15 per campaign each month. Costs can rise quickly as your client list grows.
- Whatagraph: Positioned for larger teams or enterprises, often over $200/month, with prices scaling by data volume.
- SE Ranking: Pricing depends on keywords tracked and update frequency. Low entry price for individuals, but can add up for agencies tracking a lot of data.
- DAXRM: Stands out by bundling reporting, project management, and CRM into one subscription. This can be a huge value if you want to consolidate your toolbox.
Best Tool by Agency Size and Workflow
- Freelancers & Solo SEOs:
SE Ranking is a great fit for single operators wanting comprehensive rankings and data at an affordable rate. - Large Agencies or Teams Needing Visuals:
Whatagraph excels at delivering impressive visuals, perfect for stakeholders who want clear high-level overviews and can accommodate enterprise budgets. - Marketing-Focused Agencies:
AgencyAnalytics is a top pick if your focus is strictly reporting and data presentation. - Agencies Looking to Streamline & Grow:
DAXRM shines here. By integrating reporting, project management, and CRM, DAXRM makes it easier to grow without the chaos of juggling multiple platforms.
Verdict & Recommendations
If your agency’s top priority is beautiful charts and big-picture views (and you have the budget), Whatagraph is a strong—if pricey—choice. If you’re a technical SEO looking for deep, hands-on control, SE Ranking ticks all the boxes.
However, most agencies struggle not with data, but with bringing everything together—reporting, workflow, and client management. That’s where DAXRM stands out.
Our top recommendation is DAXRM
Here’s why:
- All-in-One Platform: DAXRM combines all the essentials— Local SEO analytics, SEO audits, rank tracking, reporting, CRM, and task management—under one roof.
- Workflow Connection: All your reports are tied directly to the actions your team takes, so you can show clients not just results, but how you achieved them.
- Scalability: As your agency grows, DAXRM adapts, keeping your workload manageable and your client experience smooth.
If you want your agency to run smarter, not harder, and keep clients happy with professional, clear reports, DAXRM is the best choice available.