We all know that a logo is a must for any business. Whether you own a large corporation with multiple brands as its subsidiaries or run a startup falling into the category of SMEs (Small and Medium Enterprises) and working on a single brand, a logo is a must for every brand. Have you ever come across a brand without a logo? The answer to this question would surely be no. The reason behind this phenomenon is that a logo serves as a visual identity for any brand.
You must have heard the saying, “A picture is worth a thousand words.” This saying stands true when it comes to a brand’s logo. A logo, in simple definition, is a piece of imagery representing a brand. However, this piece of imagery reflects a lot about a brand. A logo communicates an introduction to yourself, your trade or products, your message, and how your trade or products can benefit the targeted audience.
Your brand’s logo would help you make a good first impression, establish brand identity, stand apart from competitors, build trust, and increase customer loyalty. However, this is only possible when you ensure a solid logo design. A solid logo design requires you to consider a few things. This article discusses those things in detail to help you ensure the creation of a well-crafted logo design for your brand. Further details are given below.
Seek Inspiration
The first thing you need to find while creating a logo for your brand is inspiration. A logo designed without inspiration may fail to grab the attention of the targeted audience. You have to decide on the logo shape and whether you will use a 2D or 3D logo design for your brand. However, there is nothing to worry about if you find the task of seeking inspiration tricky. Multiple ways exist to help you find inspiration for your logo design.
You can build the persona of your targeted audience and try to determine what kind of logo will impress them. Additionally, reviewing the logos of your competitors can help you get an idea. Brainstorming while keeping the personality and values of your brand could be another way. If nothing seems to work, seeking inspiration from a top-notch 3D logo maker offering design templates for various niches and industries could be a feasible solution as well.
Think of the Suitable Type of the Logo Design
Any business’s branding and marketing strategy revolves around its visual identity, which is a logo. The type you choose during the logo creation process helps you make the right first impression on people who have no prior language of your brand. Hence, you must choose the right type that fits perfectly with your brand’s personality. Various logo types exist, but you need to opt for the right style capable of grabbing the attention of the audience and keeping it. Here are some types that are commonly used while designing logos.
- Lettermarks or Monogram logos feature the initials of a brand’s name. Do you remember IBM’s logo? It is a perfect example of the Monogram logo style.
- Wordmarks or Logotypes using the full name of a business. Everyone is aware of Coca-Cola’s logo, which is a perfect example of the Wordmarks style.
- Pictorial marks or logo symbols only consist of an icon. Apple’s logo could be a perfect example.
- Abstract logo marks are a combination of featuring a random image and business name. Adidas is an example.
- Mascot logos feature an illustrated character. Mostly, the character looks animated and represents fun. Take the example of KFC; the smiling old man is the mascot.
- A combination mark logo features a combination of pictorial mark, abstract mark, mascot, and wordmark. Doritos is an example of this style.
- This type of logo features a symbol and characters written in a particular font style inside that particular symbol. Starbucks could be a perfect example.
Choose Colors for Your Logo Design Wisely
Another thing you need to consider while creating a logo for your brand is the colors it will feature. You may not pay much attention to colors, but color psychology has much to do with the impression a logo makes. So, to make the right first impression, you must be highly vigilant while choosing the colors that will become a part of your logo design. Whether you are designing a 2D or 3D logo, it should feature the colors that resonate with the industry and personality of your brand.
Generally, you will see blue in the logos of banks and financial corporations to reflect a sense of trust and credibility. Conversely, Red will become a part of logos belonging to brands that showcase passion and strength. Brands in the retail, food, fitness, and travel industry often use red as the core color in their logos. As a business owner, you must keep your brand’s industry, personality, and targeted audience in mind while choosing colors that will become a part of its logo design.
Opt for a Simple Yet Adaptive Logo Design
It is worth mentioning that a brand’s logo will be used in various places, from websites to products, visiting cards to merchandise used by your company’s staff for various purposes. Hence, if you want to make the right impression through your logo, it should look appealing everywhere you use it. This is only possible when you think of its various applications and come up with a logo design accordingly. It is only possible when you keep scalability and flexibility in mind during the logo creation.
Make sure you test the logo design you have created across all platforms to ensure that you have selected an adaptive logo that is easily scalable and flexible according to various uses. Moreover, ensure that you have kept it simple and use maximum blank space to keep it clutter-free. An advanced online logo maker tool will help you find simple and adaptive design templates for your brand. Such a tool can create free logos that look simple yet adaptive and impressive.
To Conclude
The branding strategy of any business often revolves around its visual identity. The foundation of the visual identity is a brand’s logo. Hence, the logo creation process requires significant effort, brainstorming, and consideration to ensure a solid logo design for your brand. We have discussed a few essential things to consider while creating a logo. Hopefully, you will have plenty of takeaways from this article and use them while designing the logo for your brand. We wish you luck with the process!