The prospect of launching a new business can feel daunting, especially when you consider the costs associated with the tools and equipment you need to get started.
Black Friday is the ideal time to kickstart your business as it’s the one day of the year where almost every retailer cuts their prices and offers their best deals yet.
This year, the offers are expected to be better than ever as businesses compete to offer the best prices and catch the attention of new customers. Black Friday spending reached an all-time high last year, reaching over $10 billion at online stores alone, and with lot’s of talk of unbeatable deals on the grapevine, you’d be missing out if you didn’t jump at the opportunity to grab some business essentials.
Why Now is the Best Time to Kick Off Your New Business
It is easy to keep putting off a new business venture. Whether you are telling yourself that it’s too risky, you have too many personal commitments, or it may not work out, these intrusive thoughts could be holding you back from becoming a successful business owner.
There is no better time than the present, and that is especially applicable now that Black Friday is right around the corner on November 28th.
With an average discount rate of 27% being offered on Black Friday, it’s the ultimate time to invest into your new business and stretch your money further. Since stores are competing against each other to offer the best deals and increase their sales figures, you can get your hands on the equipment and software that you need without breaking the bank.
The initial investments that are required to set up a new business are one of the biggest obstacles between an idea and a reality. However, being able to make these purchases at a fraction of the cost is a once-a-year opportunity that should not be passed on.
How to Find the Best Black Friday Deals
Since the web is brimming with brands fighting for your attention, it can be overwhelming to know where to look. To ensure you find the best deals, here are some strategies to help you find the best equipment at the best price:
- Sign up to mailing lists. Email subscribers are often some of the first to find out about special offers, so signing up to the newsletters of your favorite brands will give you early access to their promotions. Many brands also like to send out sneak previews in the run up to Black Friday, giving you a glimpse into what is coming.
- Use AI chatbots. To find the best deals on the web, 20% of shoppers report using chatbots to find deals – 19% using them to search for specific items and 15% seeking brand recommendations. This can save you hours of time searching through different sites.
- Keep an eye on social media. Many brands run a Black Friday campaign across their social media channels to build their following and increase engagement. Following the accounts of brands you are planning on purchasing from is a prime opportunity to get access to exclusive offers and giveaways before anyone else.
- Don’t wait around. Black Friday is not the time to hesitate – the best deals get snapped up fast and if you do not act quickly, you may lose out. The trick is to have an idea of what you want to buy, and when you find a good price, get your hands on it before stock sells out.
5 Black Friday Deals to Make the Most Of
Now that you’re ready to tackle Black Friday head on, it’s time to establish exactly what you are on the hunt for. Going into the sales with a clear idea of what you need to get your new business venture started will ensure you stay focused and don’t forget any essentials.
Here are some of the most valuable Black Friday deals that are ideal for new startups…
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Training programs
When you’re starting a business for the first time, you can’t expect to go in knowing everything you need to know. There are bound to be knowledge gaps and unexpected hurdles along the way, but the best thing you can do is invest into your own expertise.
Nowadays, there are endless online training programs that can help you expand your knowledge and better manage different areas of your business.
Platforms such as Udemy, Skillshare, and LinkedIn Learning are some of the most popular providers of online courses and offer a huge variety of options to choose from. Keep an eye on them in the run up to Black Friday to get your hands on any introductory offers or deals for premium features.
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Web hosting
Launching a website is one of the biggest moments for budding entrepreneurs as it brings a new business venture to life. Since your online presence is crucial when getting your name out there and connecting with potential customers, your website needs to be to a high standard.
Whether you build an online store, launch a blog, or create a virtual portfolio, your new website needs to have a reliable and secure web hosting provider. Good web hosting allows you to own a quality domain name, optimize the performance of your site, and manage traffic spikes through automated server storage.
Many hosting providers offer enticing Black Friday web hosting deals to attract new customers, and now that we’re close to Black Friday, this is a great opportunity to get a better hosting package without stretching your budget if you’re planning to start soon.
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Office equipment
From a desk and chair to printers and electronics, there are bound to be office essentials on your shopping list when you look to launch your new business.
These initial purchases can feel like a big chunk of your budget, but without them, it can be tricky to get going. Therefore, being able to find good Black Friday deals will help you get the essentials ticked off the list at a good price.
Keep an eye on office supply stores and electronic retailers as they are typically home to some of the best deals out there. Whether you manage to find impressive price cuts, bundle deals, or even just the convenience of free delivery on large items, these offers can help you create a quality setup.
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Finance software
When you start to see the orders coming in or the clients getting secured, you have the responsibility of making sure your finances are accurately recorded.
From sending invoices to processing payments and filing taxes, there is a lot to think about from a financial perspective. This can feel overwhelming if it’s not something you’ve had to manage before.
There are a variety of tools which are designed to help small businesses manage their money. Xero, Sage, and FreeAgent are some popular examples which take the pressure off of small business owners and help them accurately track their finances.
Black Friday is a prime opportunity to get your hands on free trials and exclusive discounts so you have one less thing to worry about.
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Marketing tools
In the early stages, marketing is a huge part of your new business venture. Getting your name out there and showing everybody what you have to offer will lead to the growth of your business and should be a key focus.
Whether need Hootsuite to schedule your social media content, Mailchimp to send out newsletters to your mailing list, Canva to design your outdoor advertising material, or Semrush to keep on top of your search engine optimization, you are going to need to invest in the tools you need to bring your marketing strategy to life.
These marketing tools are no stranger to Black Friday offers and often find innovative ways to draw in new customers. By keeping an eye on their websites and marketing channels, you are likely to be able to nab a great deal.
Building Your Business on a Budget
Many aspiring business owners consider how they could utilize Black Friday to ramp up their sales, but forget to consider how the sales can be used to help them grow their own business.
Black Friday offers the best discounts of the year and is a key opportunity to invest in the equipment and tools you need to kickstart your business. From web hosting to marketing tools, getting your hands on great deals can help stretch your budget further and get your business up and running.
By preparing ahead of time and knowing exactly what you are looking to get a good deal on, you can head into Black Friday ready to grab the best deals and give your new business the best possible chance of success.