If you are opening up a small business, or expanding an existing one, and want to tell the world about it, you have probably come to the realization that the world wide web is now the best place to make that happen. While traditional forms of advertising still have their uses, the internet is where the main action is, and the wonderful thing is that anyone can join in, you no longer have to throw a bunch of your precious capital into opening up a brick and mortar establishment when a great website and a strong web presence will do the trick!
The thing to keep in mind is that the internet isn’t just a big pond, it is a globe spanning ocean of information, and you are a small fish, one among many vast schools of them, all swimming as fast as they can to make a profit! How do you compete with all the others when there are so many? The answer is to find ways to get noticed, to stand out in the crowd. One great way to get started on that journey is to engage the services of a professional internet marketing agency like King Kong, their talented and highly informed experts are highly aware of which way the winds of commerce are blowing and where the tides of profitability are turning, and can help you navigate your way to online business success!
To get you thinking about your business’s future course, let’s consider some of the methods that you can use to get your business noticed online while driving more traffic to your website!
Your Wonderful Website
Your business’s website is the new main office, the new flagship store, the new hub of all your online marketing activities, it is your main base in the world wide web, an absolute necessity, and it has to be wonderful to get noticed! A recent survey showed that 80% of all consumers visit a business’s website first before engaging with them in any other way, like by phone or a visit to a real world location. Your website is where it all starts, and it has to be the real thing, using a social media page as a stand in isn’t going to cut it!
Therefore, it’s mission critical that your website be an exciting, attractive, and informative place to visit! It has to be well organized, easy to navigate around in, and very intuitive and user-friendly to make your visitors want to look around more, and stay longer! It’s vital that its pages are able to load quickly, and every page should have a clear purpose, with all of them guiding the user to the ultimate goal of them making a purchase! All of this will help to create a wonderful user experience, as well as boosting your SEO search engine optimization rankings as well, propelling your organic search results to the coveted top of the page!
Write Your Own Ticket To The Top
The internet is still a text dominated platform, although voice and video may overtake it someday, there is always going to be a place for high quality copy on websites and social media sites. If you have good writing skills, then put them to work, if you don’t, then hire someone who does- great written content is online gold, the single best way you can market your business on the internet and well worth any expenditure to make it happen!
There are a variety of ways in which you can put writing to use as a way to promote your brand and make more people aware of it, which we will examine now!
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Email Newsletter
Consider the impact having an engaging weekly or monthly newsletter sent out to your subscribed customer contacts would be! Your newsletter could bring them exciting updates about your company like new products and promotions, or give them general advice and information about your industry that will keep it, and your business, on their minds, prompting more visits to your website. Use your business’s expertise to build trust and confidence among your customers. For example, if you are selling hair products, give them insightful information about proper hair care and the science behind it. Or, if you are selling car insurance, you can talk about exciting new developments in your industry and all the ways your business is working to save them money!
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Guest Blogging
Guest blogging is another excellent venue that can help your business grow. It involves writing an informative or entertaining blog post for another website or publication and linking back to your business’s website in exchange. Guest blogging builds positive and mutually beneficial relationships with other companies and increases the reach of your brand, along with driving traffic back to your website via the guest link. Best yet, the simple fact that another site is linking back to yours will greatly improve your SEO ranking and guarantee a big boost to your monthly traffic, which is what this is all about!
Your Great Customers Reviews
The first thing people tend to search for when they become interested in a new business are the customer reviews, they are one of the most important factors that come into play when promoting your brand and being noticed online, so yes, they had better be good! Of course you are going to give your customers the very best goods and services you possibly can, and work hard to make sure they are well satisfied so they will write you that stellar review! Customer reviews will help you to build trust with your audience.
A recent survey showed that 96% of all online shoppers regularly read customer reviews before they even consider making any purchases! When people are presented with a lot of options, they will want to have an understanding of what it’s like to do business with you before they buy. Great customer reviews will also boost your SEO rank higher because they are a way that Google can measure your reliability and reward you for it!
Welcome to the world wide web of business, we know things will go swimmingly for you!