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5 Pillars of Success in Social Media Marketing


People today spend an enormous amount of time on social media whether for work, business or professional reason. It is not surprising then that social networks have become a prime source of information for buyers looking to research specific products or services. Likewise, marketers turn to social media to reach out to potential buyers.

People today spend an enormous amount of time on social media whether for work, business or professional reason. It is not surprising then that social networks have become a prime source of information for buyers looking to research specific products or services. Likewise, marketers turn to social media to reach out to potential buyers.

In the coming years, businesses can only expect to gain more traction with social media as it becomes an integral part of people’s lives.

Before you jump into the bandwagon, consider the following factors that are essential to finding success in social media marketing:

  1. Social media marketing strategy

    It might seem like a no-brainer, but roughly 1 out of 4 businesses delve into social media marketing without a plan in place. They know that they can reach more customers that way and that is it! If a company wishes to succeed in driving sales and leads from social networks, one must have a strategy in mind that offers a clear path towards integrating social media in their marketing strategy.

    For example, consider that every social media network has different audience demographics, so companies need to strategically select which platform to engage on based upon their target clients. Think about your customer by outlining the character types that are most likely to acquire your product or service, including their general way of life and what content they consider to be valuable or useful.

    Once you have chosen an appropriate social network, you can then work on determining what specific strategies are working for your rivals and layout a content calendar. This will help you plan and stick to producing content for social media on a regular basis.

  2. Quality Content

    Quality content engages audiences, is shared throughout several platforms and garners more interest in a brand. It likewise makes a difference when it concerns social media marketing in Sydney.

    Quality content should be:

    • Informative
    • Sharable
    • Actionable
    • Relevant to the target audience

    With content continuing its reign, it is necessary to keep in mind that producing compelling content for social media takes not only a funny bone but also an authoritative knowledge of the topic, the audience, the medium and practice. Companies offering internet marketing services ought to not hesitate to experiment to see what works best for them, whether they are successes or failures.

  3. Strive to produce visually captivating content

    As the old saying goes — ” a picture paints a thousand words”, but when it comes to social media marketing, it might very well be worth millions. Digital marketing agencies know it which is why they always engage prospects on social media with quality visual content whether it be pictures, videos or infographics.

    According to Kissmetrics ( a web analytics company), Facebook posts with quality images get 53% more likes, 84% more clicks and 104% more engagement (comments) compared to text-based content.

    Pinterest, Youtube and Instagram are more examples of how social media is trending toward images and videos. Marketers require to think ahead, with a creative strategy behind posts that incorporate the use of images.

  4. Responsiveness

    As consumers and fans flock to a business’ social sites and publish comments, they are going to expect the company businesses to extend the same courtesy.

    We can take a cue from Microsoft and their Xbox support which leverage the use of Instagram for consumer relation. Their Xbox Assistance feed is one of the most active and responsive brand names feeds on Instagram with more than 8.5 million followers.

    Now it is also worth keeping in mind that being responsive is only part of the equation. Businesses today can have that covered through automation but can cause much trouble due to improper responses.

    For instance, a business that reacts to every mention with a boilerplate reaction might inadvertently promote negative attention or come off as cold or uncaring. When it comes to public understanding, this is a massive problem since consumers prefer interacting with a human on social media, not just canned responses from bots.

  5. Keeping metrics in mind

    There are millions of interactions throughout social media sites every day. Even though the majority of organisations believe social media is necessary, 25% of them have no method in place for keeping track of results.

    If you are a business looking to spend money marketing on social media, then you will want a good return on investment and implementing metrics is the first step towards figuring out if this is happening for you and what can be done better.

    A few metrics that every business must monitor are:

    • Shares across all social sites
    • Click-through-rates
    • Conversion rates
    • Traffic from social channels to their website

    One objective of social media marketing is the same as any standard marketing technique, to increase sales. However, it is necessary to remember that brand awareness is just as essential. By keeping track of these metrics, companies can use them to change techniques to increase efficiency and ROI, which is the bottom line for figuring out if your social media marketing strategy is working.

So there you have it — 5 pillars to finding success on marketing via social media. Keep them in mind as you delve into the social media marketing bandwagon and you are more likely to see progress and value out of your efforts.