In today’s fierce competition, the only thing which is constant is the change in SEO strategies. The world of search engine optimization is ever-evolving which results in regular updates about the new SEO trends running in the industry. With the contribution of major search engines like Google and Bing, website owners are seeing technological SEO changes that reflect in terms of enhanced user experiences. The changes are being loved and admired by the users as these provide them a well-managed interface with informational stuff.
Search engine optimization is the foundation of building strong promotional strategy. It is highly in demand among small as well as medium scale business entrepreneurs and considered as a highly-recommended tool to boost online identity of your business website. Every year, SEO experts toil hard to present something newer, better and faster to ensure dedicated SEO results. You won’t believe that they are earning great admiration for introducing such proven and the best SEO practices providing higher ranks to the websites. Basically, they follow a process of including upcoming SEO trends to promote a website’s rankings, thereby boosting authority and visibility of a business.
Through this blog, you will discover top SEO trends that are ruling the digital market with their powerful impressions:
Rise of Google’s Rich Answers Through Rich-snippets
In 2009, rich-snippets was introduced and initially came up with the answers in the form of videos, reviews and ratings. Utilizing rich-snippets is the Google’s new way to spice up search results with a variation. Google represented this technique to provide rich answers to the users before they make their first click to get information.
Voice Search Technique Is Touching Momentum
You must be wondering that what is easier than typing a question on Google to get a quick answer. For Google, nothing is impossible as it introduced “Voice Search” a far easier way to get answers to your questions. Through this, users only need to speak out loud what they want from Google and the answer will be visible to the screen along with a whispering sound. It has been used by mobile users on a large scale which made it a powerful SEO trend for this year.
Cross-channel Marketing Opens Up New Ways
From past few months, the tactic to promote brands using multi-channels is on the boom and also gaining positive responses from the marketing experts. Even, marketers have included this technique in the list of their SEO services. The sole purpose to execute search engine optimization through cross-channel marketing is to create prominent brand reputation by establishing synchronization between devices and different platforms. Cross-channel marketing boosts click-through rates and simultaneously compels users to make purchases.
Introduction of AMP
AMP (Accelerated Mobile Pages) initiated by Google is the process where search engines emphasize to index webpages for mobile devices first. It means if a website is not created as per mobile first approach, it is considered first on SERPs. This is a new rule which states that webpages that have been built for mobile devices will be served first by major search engines. This strategy is introduced by keeping growing mobile usage in mind. Now you can imagine, how you can lift your site’s ranking through AMP.
User Intended SEO Strategy
Keywords build a foundation for a website to get ranked on the search engines. In this cut-throat competition where everyone toils hard to get top position, working only on competitive keywords may not serve the purpose. Rather, one should understand the queries (in phrases) asked by users to get relevant answers. Comprehending user intent is crucial in these days because individuals think different for the same concept. So, start working on user intent and see the positive impact reflects on your website ranking.
Social Media Integration
Currently, a major part of market relies on social media to promote services. Today’s branding entirely depends on how much your services are noticed by users on social networks. Search engine results via social media can be analyzed by the amount of user engagement prevailing on different social media platforms. People use social sites to get the reference for various things. In the future, it will continue to ensure favorable SEO outcomes.
It is hard to say that what major search engines have in their stores for businesses for the year 2018. But, if you work according to these tools, definitely you will get better SEO outcomes in a meaningful way. Adopting new SEO trends doesn’t mean to immediately overhaul the entire SEO strategy. You just need to implement things gradually and with the need of the hour.