What is your understanding of a responsive web design? Don’t put pressure on your mind. I’m here to tell you everything about that.
A responsive web design is a method that ensures a web page is displayed and rendered across all gadgets and screen sizes. With RWD, websites can adapt to any screen size and display content accordingly.
Businesses and organizations with a responsive website design are ranked higher in the SERP rankings and get better conversion rates. In this blog, let’s understand the importance of Responsive Web Design, and other elements involved.
Why Responsive Web Design Matters
Do you still want to understand the importance of responsive design? I’ve already mentioned that a responsive website will have better rankings on search engines and better conversion rates.
However, there are still some perks that you must know.
Benefits of Responsiveness on A Website
- A website with high responsiveness furnishes a better user experience. It gives easy navigation and the contents are accurately displayed across all devices.
- As per Statcounter, more than 63% of mobile users interact with the World Wide Web. Keeping this in mind, our websites should be mobile-friendly. So, a site with RWD will get a higher percentage of mobile users.
- Search engines like Google and Bing prefer sites with responsive design. Moreover, it assists you in SEO.
- Users have better engagement. Higher user engagement also reduces the bounce rate of your site.
- Adapting to a responsive design makes your site future-proof.
How To Make a Web Design Responsive?
Making a web design responsive is not a big deal. All you have to do is to include the below-given things in your website and the job is done. However, if you are a layman and can’t do it yourself, let a software development company handle all this chaos.
Here are the points:
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Make your images responsive
The first thing is to make your images responsive. Use images on your site that scales perfectly for variable screen sizes and resolutions. You can make your images responsive by using attributes like srcset.
In srcset, you have to specify different resolutions for various devices so the images on your page load and display accurately to the user.
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Give your site an attractive design
If your site is cluttered, the elements on it are vague, and have tough navigation, you have made a blunder.
Your web pages must have an attractive design that captivates user attention and doesn’t allow the user to jump to another site.
So, give your site an attractive and catchy design and make it professional that encourages people to stay.
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Your site must have easy navigation
A site with easy navigation helps the visitor to perform its task instantly. This is achieved by giving your site a clear and well-organized menu structure, meaningful page titles, and accurate and consistent navigation.
Furthermore, the content on the site must be clear, and to the point. The page should have FAQs or a help section to assist the visitors.
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Add CSS breakpoints
Breakpoints are the points in a website that define when the layout of the page should change. It is based on screen width and is used with media queries to adjust the screen for variable-size devices.
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Apply lazy loading on media elements
It is a technique applied to images and videos on a web page to enhance the performance of the page. It doesn’t load the images or videos until you scroll down or they come in the viewport.
This technique saves time and data while displaying media only when needed.
Case Study: Read the case study of Starbucks, where they implemented a responsive web design and got a huge change.
Challenges in Making a Web Page Responsive
When you are to achieve something extraordinary, the challenges on the way are also extraordinary. Here are a few challenges that will come your way to stop or make you struggle in making your page responsive.
- Image Optimization
- Navigation Complexity
- Browser Compatibility
- Testing Across Variable Screen Gadgets
- Performance Optimization
Wait Not, Make Your Web Page Responsive!
That was all for today guys. If you are willing to grab higher retention and conversion rates from your website, your site should be highly responsive. It must have all the ingredients mentioned in this blog. From image optimization to easy navigation, and an attractive design, everything is a must.