In 2025, SEO is evolving faster than ever. With AI transforming search intent, SERP layouts shifting weekly, and Google tightening its stance on content quality, keeping up is no longer optional — it’s essential.
That’s why the best SEO podcasts for 2025 are becoming a key part of every marketer’s toolkit. Whether you’re running an agency, scaling in-house teams, or optimising your own site, these shows help you stay ahead by:
- Decoding Google’s AI-powered search results
- Adapting to Core Web Vitals 2.0 and site performance metrics
- Navigating content updates in a post-Helpful Content world
This SEO podcasts review cuts through the hype to highlight five industry-leading podcasts still publishing consistently — and delivering real value — in 2025.
What Makes a Podcast Worth Your Time in 2025?
We evaluated dozens of shows to find the ones that consistently bring value to SEO professionals across Australia and beyond. Our criteria:
✅ Host credibility — we favour practitioners over pundits
✅ Actionable insights — every episode should deliver tactics you can apply
✅ Australasian relevance — especially important for local markets
✅ Consistency — still publishing with fresh content in 2025
The 2025 SEO Podcast Elite
1. The SEO Show: Australia’s Answer to Search Complexity
Why it leads our list:
As the best SEO podcast for 2025, The SEO Show blends local perspective with global search insights. Hosted by Australian agency pros, it tackles real-world problems like ranking in competitive niches, handling AI content, and building authority from scratch. The tone is relaxed, the takes are unfiltered, and the advice is immediately useful.
Best episode to start with:
“Bounce Rate Is Dead: What Google Actually Measures Now”
Why it works:
- Local context on global algorithm changes
- Weekly updates with clear, skimmable takeaways
- Honest opinions — no corporate filter
2. Search With Candour: Technical SEO Decoded
This UK-based podcast goes deep on the technical side of SEO — and it’s never been more relevant. In 2025, privacy-first measurement, server-side tagging, and site speed are at the heart of performance SEO, and Search With Candour leads the conversation.
Standout content:
- GA4 for complex data environments
- Server-side tracking, explained clearly
- Real troubleshooting scenarios, not just theory
Best for: Tech leads, in-house teams, and data-savvy SEOs
3. Edge of the Web: The SEO Watercooler
Edge of the Web blends education and entertainment with its mix of interviews, industry updates, and before-they-went-viral case studies. Still going strong in 2025, it offers a strategic lens on SEO without getting bogged down in jargon.
What stands out:
- Interviews with SEOs at Google, Shopify, and other tech giants
- Weekly SEO news you can skim in 20 minutes
- Strategic content perfect for agency directors and CMOs
4. Ahrefs Podcast: Data-Driven Growth Stories
From the team behind one of the web’s most powerful SEO tools, the Ahrefs Podcast dives into real-world journeys from zero to serious traffic. The content is as practical as it is well-produced, focused on what’s working right now.
Top highlights:
- Dissecting how sites scaled to 100K+ visits
- Link building in the AI content age
- Frameworks for testing SEO hypotheses — tool-agnostic
5. Search Off The Record: Google Unscripted
Straight from Google’s Search Relations team, Search Off The Record gives listeners a peek behind the curtain — and often, hints at what’s coming next. While not always direct with answers, it’s essential listening for anyone serious about aligning with Google’s evolving standards.
Why it matters:
- Helps interpret vague quality guidelines
- Sheds light on E-E-A-T 2.0 and future ranking factors
- Offers clarity around updates Google doesn’t always announce
Building Your Personal Learning Stack
Depending on your role, here’s how to structure your SEO podcast mix:
- For beginners: Start with The SEO Show and layer in Search Off The Record monthly
- For agency teams: Pair Search With Candour with Ahrefs Podcast for a technical + tactical combo
- For executives: Edge of the Web delivers broader trends and strategic insight
Proven Tactics for Maximum Learning
🎧 Listen at 1.5x speed on commutes or walks
🧠 Use one podcast episode per week as team discussion fuel
🧪 Apply a “one test per podcast” rule to build learning into your workflow
“The best SEO podcast for 2025 is the one you actually apply.” — Anonymous SEO Director
If you’re serious about sharpening your strategy and levelling up your search performance this year, start with The SEO Show. It’s clear, current, and created for SEOs who are doing the work — not just talking about it.
This isn’t just another SEO podcasts review — it’s your roadmap to staying ahead in the most competitive SEO landscape yet.