Turning your WordPress website into a success doesn’t happen overnight. It’s a lengthy process, but it might seem more straightforward for some. For example, online stores expect direct payments from customers, and their efforts to earn profit relate to various strategies. That involves building a welcoming environment, promoting your brand, and offering quality products.
Yet, many WordPress sites take a less direct approach, meaning visitors don’t perform any payments. In such cases, how can your website earn a living and continue to thrive? This article introduces time-proven strategies for boosting conversion rates. Additionally, we explore the world of monetization and what options could work for you.
Earning money via WordPress sites
WordPress makes it easy to turn a website into everything you need. It might be a blog dedicated to different research or informative articles. In other cases, it can be the foundation for an online store, marketplace, or learning hub.
Whichever option you choose, don’t dismiss the pool of opportunities for turning your audience into paying customers. Of course, ‘paying customers’ are not always relevant (unless you specifically sell products or services). In many cases, no direct payments occur, but you’ll still be able to generate revenue.
Choosing an appropriate WordPress theme
WordPress themes simplify the process of making your website look neat and professional. However, besides the aesthetics, the WordPress theme should support your pursuit of revenue. For example, it’s wise to pay attention to the site speed. Themes featuring lots of components might prolong loading times. Customers are impatient and likely to leave if they don’t get what they need in a few seconds. Thus, prioritize themes that allow you to serve clients quickly.
When you can’t find a suitable theme, you can create one manually. You can find beginner-friendly plugins that build the themes you need. Such builders frequently work on the drag-and-drop principle, meaning you don’t need experience writing code or hiring developers.
Consider organic traffic
Running promotions, ads, or social media campaigns can significantly improve your brand’s visibility. Yet, don’t disregard the power of organic searches. Thus, it’s essential to equip your website with various SEO-focused plugins. They simplify the management of keywords, sitemaps, metadata, and further optimizations.
Craft compelling CTAs
Planning out the customer’s journeys and testing their experience is crucial. Of course, getting users to perform the actions you need can be tricky. Thus, CTAs (Call to Action) commonly push users in the right direction. A common mistake is to add many unnecessary CTAs that might feel redundant or overly aggressive.
So, how can you write convincing CTAs that motivate users to click on them?
- Finding the right timing. Suppose you want to show customers a pop-up message. What would be a suitable time for that? Well, it could occur after they attempt to leave the website. Additionally, it could appear after they scroll down a specific portion of the website (meaning they are interested or looking for something on the page).
- Fit your brand identity. Make pop-ups reflect your business. You should be professional or take a more humorous approach. Showcase that in your pop-ups and CTAs.
- Don’t disregard the classic CTAs like Buy Now, Sign up, or Read More. Depending on your website, you have plenty of options to customize them.
Build a trustworthy brand
Customers are wary of various online scams and can be reluctant to use a less well-known website. Thus, it’s your job to make your WordPress website feel more welcoming and trustworthy. An excellent addition is including user testimonials and reviews on your website. Additionally, emphasize security and explain how you handle information and payments. Including FAQs is also a brilliant way to provide customers with answers and reduce the load on customer support.
Monetization strategies
Sometimes, your website is about something other than making direct customer sales. In such situations, you can consider web and app monetization strategies, which include various ways of generating revenue from your visitors.
-
Affiliate marketing
If you run a blog, you can consider affiliations with different brands. This means writing informational articles on other services and products and recommending them. Such listings frequently include multiple products; reviewers provide honest opinions after testing them. How do you earn money this way? When you enter into affiliate relationships with brands, you receive a unique link you share with your readers. If they make purchases through it, you receive a commission on that.
Please note that you must always disclose your affiliate relationships with your readers. It usually includes a disclosure in your articles about affiliate links.
-
Ads
Ads are the bread and butter for many website owners. Thus, consider integrating ads into your websites. You can use various ad networks to supply the ads. WordPress plugins also simplify this addition. With them, you get more control over ads displayed, their position, and timing. Optimization of them is also crucial to ensure that you make money with your website without burdening the loading speed.
-
Subscriptions
Consider adding subscriptions for your readers. It means people pay a specific sum to access certain content or receive other perks. Of course, it is likely a suitable option for those with a considerable audience. If you’re just starting, visitors won’t necessarily see the value of paying for a subscription.
-
Accept content from others
Over time, your platform might become a trustworthy source for many readers. Consider accepting content from other creators. It might be an opportunity for them to get their name out there. You might require a fee to publish content on your website.
Conclusion
WordPress websites are just as successful as any other sites built from scratch. It is all about how you manage them and take advantage of the plugins available to you. Consider the design choices you make and the themes you choose. If you cannot find a suitable one, consider creating one yourself.
Furthermore, don’t disregard SEO practices next to your various paid promotions. Lastly, welcome different monetization strategies that don’t involve your readers making direct transactions on your website. Ads, subscriptions, or affiliate marketing are highly profitable. Thus, you can boost your conversion rate and earn revenue through less direct approaches.