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How to Design Content Topic Clusters for SEO

How to Design Content Topic Clusters for SEO
Search engines like Google and Bing are always on the hunt for new ways to improve their algorithms. One of the biggest shake ups of the past decade is the advent of topic clusters. Topic clusters are one of the best ways to present your expertise, increase your search rankings and truly connect with your customers. In this article we’ll go over how to design content topic clusters and the impact they can have on your SEO.

What is a Content Topic Cluster?

Content topic clusters are a type of website structure that’s designed to be easy to understand for users and search engines alike. You can think of content clusters like a wheel where the main topic is the hub, and it’s supported by spokes made up of related content. That might sound complex, but content topic clusters only have three main components:

Why Content Topic Clusters are Good for SEO

Content clusters are designed to be useful for your customers. Using content clusters makes it easy to find relevant and related content. This helps users with their search queries and it ensures Google always serves up the highest quality results possible.

The push towards topic clusters comes from search engines themselves. As Google’s algorithm has evolved, the company has been on the lookout for new ways to gauge whether a website is relevant. Using topic clusters is a way of demonstrating to Google that your core pillar content is valuable. This ultimately increases the search rankings of your core pages, which can be difficult to do since they typically target high-competition keywords.

How to Design Content Topic Clusters for SEO

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