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Best 5 Shopify Apps for Building Your Own Bundle (BYOB) and Mix-and-Match Bundles

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Looking for the best Shopify apps to create Build Your Own Bundle (BYOB) and Mix-and-Match bundles?

Both bundle types let customers handpick their favorite products, giving them more control, personalization, and reasons to buy more. As a result, these strategies not only boost Average Order Value (AOV) but also make shopping more interactive and rewarding — perfect for stores selling skincare, food, apparel, or gifts.

In this article, we’ve handpicked the top 5 Shopify apps that make it easy to set up flexible, high-converting bundle promotions, helping your store increase sales, encourage larger carts, and enhance customer satisfaction.

What Are Shopify BYOB and Mix-and-Match Bundles?

At their core, Build Your Own Bundle (BYOB) and Mix & Match serve the same purpose: they let customers create their own bundles or combos, often with a built-in discount to encourage larger purchases. Both help shoppers feel more in control while boosting your store’s Average Order Value (AOV).

#1. Build Your Own Bundle (BYOB)


BYOB usually takes place on a dedicated bundle page, where shoppers can build their own boxes or kits from scratch. This setup gives a more personalized and engaging shopping experience, perfect for stores selling gifts or skincare sets.

#2. Mix & Match


Mix & Match, on the other hand, typically works as a widget or pop-up right on the product page. Customers can add multiple items or variants to unlock a discount, such as “Buy 5 get $50 off and free shipping.” This approach feels faster and simpler, ideal for driving upsells or encouraging add-ons without leaving the current page.

Top 5 Shopify Apps for BYOB and Mix-and-Match Bundles

#1. BOGOS: Free Gift Bundle Upsell


BOGOS (formerly Free Gifts by Secomapp) lets Shopify merchants create high-converting bundle and mix-and-match promotions effortlessly. You can set up Buy a Bundle, Get a Free Gift, or customizable product combos, allowing customers to choose their preferred products within a bundle, boosting engagement and Average Order Value (AOV). Gifts or bonus products can be automatically added to the cart, making the bundle experience seamless for shoppers.

Beyond bundles and mix-and-match offers, BOGOS also supports traditional BOGO deals, Shopify volume discounts, checkout upsells, and advanced targeting rules (URL, customer tag, location, or order history). Its intuitive dashboard, real-time analytics, Shopify POS integration, and responsive support make it easy to manage all promotions and optimize store performance at scale.

Best for: Growing and Large Shopify stores needing advanced targeting, analytics, and multi-promo capabilities.

Pros:

Cons: Higher cost compared to bundle apps

Pricing:

Average Rating – 4.9 ⭐

#2. EB | Easy Bundle Builder


For Shopify merchants, EB | Easy Bundle Builder makes it easy to let shoppers design their own bundles with flexible product combinations. You can offer fixed-price bundles, discounted bundles, and bundle subscriptions, letting shoppers choose the products they want while boosting Average Order Value (AOV). Inventory sync and 3PL integration keep everything accurate and ready to sell.

Beyond bundle creation, Easy Bundles provides add-on features to enhance the shopping experience, including customizable and gamified layouts, dedicated or product page displays, gift options with greeting cards, multiple discount rules like tiered discounts and free gifts, plus developer-friendly SDKs for custom bundle designs.

Best for: Medium to Large Shopify stores needing quick and simple setup for interactive bundle experiences.

Pros:

Cons:

Pricing:

Average Rating – 4.9 ⭐

#3. FBP | Fast Bundle Product


With FBP | Fast Bundles, you can offer dynamic, tailor-made bundles that let customers shape their own purchase. Shoppers can build their own bundles using the intuitive Bundle Builder, designing mix & match combos, kit boxes, or curated sets. Whether it’s a gift box, combo pack, or product bundle, you can offer fixed-price bundles, volume discounts, or quantity breaks to encourage larger carts and boost Average Order Value (AOV). With BYOB and Mix & Match options, you make shopping interactive and personalized, keeping customers engaged and satisfied.

Beyond basic bundles, Fast Bundles provides powerful add-on and upsell features. You can integrate free gifts, AI-powered “Frequently Bought Together” suggestions, BOGO deals, and buy X get Y offers to maximize revenue. Display bundles beautifully as kits or sets, let shoppers customize their selections easily, and even combine bundles with POS promotions or subscription products. These advanced features help increase sales, engagement, and customer retention, making every bundle campaign smooth, profitable, and customer-friendly.

Best for: Medium to Large Shopify stores that want highly customizable BYOB & Mix-and-Match bundles with advanced upselling features.

Pros:

Cons:

Pricing:

Average Rating – 5.0 ⭐

#4. Bundler ‑ Product Bundles


Bundler ‑ Product Bundles gives merchants simple tools to craft effective bundles and customizable mix-and-match deals. You can set up custom product bundles, quantity breaks, and tiered discounts, allowing customers to pick and combine products within a bundle, driving higher engagement and increasing Average Order Value (AOV). Bundle landing pages and auto-apply discounts to make the shopping experience seamless.

Beyond basic bundles, Bundler supports percentage, fixed amount, or fixed price discounts, cross-sell offers, and integration with subscription products for recurring revenue. With intuitive setup, shortcodes, and flexible landing page options, Bundler makes it easy to optimize your Shopify bundle strategy and grow sales.

Best for: Basic Shopify stores wanting simple, high-converting bundle setups with Mix-and-Match options and quantity breaks.

Pros:

Cons: Can be hard for beginners to navigate

Pricing:

Average Rating – 4.9 ⭐

#5. MBC Bundles Builder BYOB


Using MBC Bundle Builder BYOB, stores can build customizable bundle kits and highlight them through specialized bundle pages. Shoppers can start with a starter kit or build their pack step by step using the bundle step builder. Try options like build box, combo box, or gift box builder to design personalized gift boxes. You can also create packs or check out box sets for inspiration. Enable fixed-price bundles, combo bundles, and “save with packs” deals. Popular features include a pack of 3, kit builder, bundle MBC, bundle packs, free bundle offers, and product bundle builder, giving merchants full flexibility to create engaging, high-converting bundles.

With MBC Bundle Builder BYOB, shoppers can use the bundle maker to build a kit or gift bundle quickly. Create custom boxes or combos using mix-and-match options, and display bundled products beautifully on a smart bundle page. Let users build their own box or select from curated product packs, and add custom bundles or bonus items directly in your bundler app. Features like bundle mix-and-match, fixed-price bundles, and custom pack options help increase Average Order Value (AOV) and create a seamless, personalized shopping experience.

Best for: Small Shopify stores looking for affordable and simple BYOB, gift, or combo bundle solutions.

Pros: Intuitive and user-friendly interface

Cons: Fewer analytics and upsell options

Pricing:

Average Rating – 4.5 ⭐

Wrap-up

Each app in this list brings unique strengths, so the best choice depends on your store’s goals:

App Key Feature Price Rating Best For
BOGOS: Free Gift Bundle Upsell – Create Buy-a-Bundle & customizable Mix-and-Match combos

– Support BOGO deals, volume discounts, checkout upsells

– Advanced targeting (URL, tag, location, order history)

– Real-time analytics, POS integration

 $0 to $99.99 4.9 ⭐ Growing and Large Shopify stores need advanced targeting, analytics, and multi-promo capabilities.

 
EB | Easy Bundle Builder

 

 – Build-your-own & Mix-and-Match bundles

– Fixed/discounted bundles, subscriptions

– Gamified layouts, gift options, developer SDK

 $49 to $399 4.9 ⭐ Medium to Large Shopify stores need a quick and simple setup for interactive bundle experiences.
FBP | Fast Bundle Product – Fully customizable BYOB & Mix-and-Match bundles

– Volume discounts, quantity breaks, BOGO, free gifts

– “Frequently Bought Together” upsells

– POS & subscription integration

 $19 to $139 5.0 ⭐ Medium to Large Shopify stores that want highly customizable BYOB & Mix-and-Match bundles with advanced upselling features.
Bundler ‑ Product Bundles

 

 – Create product bundles, Mix-and-Match offers

– Quantity breaks & tiered discounts

– Cross-sell, subscription integration

 $0 to $19.99 4.9 ⭐ Basic Shopify stores want simple, high-converting bundle setups with Mix-and-Match options and quantity breaks.
MBC Bundles Builder BYOB – Dedicated BYOB bundle pages

– Step builder for gift/ combo boxes

– Fixed-price & Mix-and-Match options

– Custom packs & bundle kits

 $0 to $19.99 4.5 ⭐ Small Shopify stores are looking for affordable and simple BYOB, gift, or combo bundle solutions.

Conclusion

Creating BYOB and mix-and-match bundles is one of the most effective ways to increase Average Order Value (AOV) and enhance the customer shopping experience on Shopify.

Choosing the right app ensures your bundles, free gifts, and mix-and-match offers drive more sales, boost engagement, and improve customer satisfaction.

FAQ

#1. Can I run multiple bundle campaigns simultaneously?
Yes. Most apps support multiple bundle setups, scheduling, and targeted rules for different products, collections, or customer segments.

#2. Do I need coding skills to use these apps?
No. All five apps have intuitive dashboards and no-code setups, making it easy for merchants to create bundles quickly.

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