Almost every website today has a specialized blog section. They serve many purposes, from generating engagement to driving traffic. For business owners, it is one of the best ways to get more exposure and market your own website.
Fortunately, WordPress makes it quite easy to start a blogging segment on your site.
For a CMS as impressive as WordPress, you cannot find a better platform to launch your small business website. The hard work comes after making this decision. So here is a quick guide on all the important things you need to know if this is the next task on your to-do list.
Adding a Blog Section in WordPress
Let us start right from how to set up a blog page. As many of you know, WordPress has an option to “Add New Page” from the main Dashboard itself. All you need to do is assign this new page as a blog and publish it.
After this, you have to make it a reading site and do the custom settings. Many WordPress tutorials with step-by-step instructions on how to use the built-in features to start a blog for business are available.
What If You Don’t Have WordPress
If you do not have a WordPress webpage, then it would take a few additional steps to set up a blog. With an already existing site, you can consult a web developer to create a blogging section or link to a WordPress option. When you do that, make sure that a domain name can be associated with your original page.
We highly recommend to start a website in WordPress itself and include a blog as a subsection. With the landing page set up, you can choose the “Post” option from the WordPress dashboard to add new articles.
Now, let us keep aside the technical part and get to actual work.
Find out What the Audience Wants
Having a blog segment offers an easier and more approachable way to connect to your customers. It is a fantastic tool to keep the audience updated about your product.
To start with, you can send out surveys or emails to your customers, asking what they would like to know more about your product or services. Do not hesitate to reach out to your social media followers.
Prepare interactive stories, and use other platforms to get ideas on how you can develop apt content for your blog. Most importantly, check out how your competitors are running their content.
Finding the Relevant Topics
Having done the background research, it wouldn’t be too difficult to come up with topics that could intrigue the readers. You can provide in-detail pieces about your products and services. You could also use this opportunity to expand your platform by including content that is not strictly about but in line with your products.
WordPress has the option to create categories and tags for each post. Without these categories, the CMS will default each post as uncategorized, while tags are completely optional.
It is better to do both as it helps the search engines to identify and sort your content. Before developing the content, make sure to do thorough keyword research and SEO to increase the chances of your content visibility.
The Final Tip: Keep Improving
Your blog section can do much good for your business. It is the most impressive tool for internal linking and getting direct feedback from your customers. But all this works well only when you are posting engaging materials consistently.
And WordPress has no shortage of analytical solutions to guide you in this regard.
Much like how you analyze the traffic on your website, one should be keeping a tab on the number of blog visitors, and how many of them make a purchase.
By finding out the most read topics and most popular pages, you will get a clearer picture of the future of your business.
Having a blog would set a strong foundation for marketing your business. It helps you get the journey of your brand across to the audience and build a community with them.
WordPress is one of the best tools out there where you can do all of these from one spot, and we suggest you take advantage of it.